How to Get Booked on Podcasts and Why You Need to Start Guest Podcasting
You don’t need your own podcasting to experience the benefits of podcasting. You can still benefit from the massive podcast reach by appearing on other podcasts. Today’s guest Trevor Oldham is here to talk about how to get booked on more podcasts and how it can benefit your business.
Nick (00:00): Podcasting can be an incredible way to grow your business and build a larger audience. No, I'm not talking about starting your own podcast. Although I personally think that everyone should consider starting their own podcast, but I'm talking about here is guest podcasting and what that is, you're going to come on other people's podcasts to share your story and provide value to their audience. This is one of the quickest ways to get your brand in front of potentially thousands of engaged listeners. Those listeners can relate to, or like what you have to offer. There's a good chance people from that audience will cross over into your audience. That is why today on the episode, we are talking with Trevor Oldham owner of Podcasting You Trevor and Podcasting You aims to help others book on more podcasts so you can share your story and your brand with a larger audience.
Nick (00:45): Today, we'll be talking about outreach tactics that will help you get booked on more podcasts and how his service Podcasting You may even be able to help you along the way. Before we get into the interview, stop what you're doing and go subscribe for the Nine-Five Podcast. When you subscribe, you get notified when new episodes of the podcast are released. And let me tell you, I have a lot of really amazing guests coming on the podcast. You're not going to want to miss the future episodes. Also, if you haven't done so already leave a rating and review of the podcast. Your reviews, let others know what the podcast is about, and this helps them make a decision on whether or not this is the right podcast for them. So let's get more people on the Nine-Five Nation train, leave a rating and review. All right, now that we have that taken care of it. Let's get to the interview.
Nick (01:30): This is the Nine-Five Podcast, and I'm your host, Nick Nalbach. Where we get into the minds of entrepreneurs and people just like you. So you can start, build, and grow your own online business.
Nick (01:48): Okay. Welcome to the Nine-Five Podcast. I'm your host Nick Nalbach and this is the show where we interview entrepreneurs to discuss ways that you can better grow your own business. So on the show today, we have Trevor Oldham, Trevor, welcome to the Nine-Five Podcast.
Trevor (02:05): Thank you, Nick. Excited to be here today.
Nick (02:06): Yeah. And today. So for those of you that have been listening, you know, that we've been discussing podcasting over the last couple episodes and podcasting, I think is just a great way to build an audience. And today we are going to be talking more podcasting with Trevor here. So Trevor, why don't you give the audience a little bit of an idea of who you are and what it is you do?
Trevor (02:26): I'm a 23 year old entrepreneur. I graduated college in 2019. I'd like to give them that little tidbit to say to all the young entrepreneurs out there who are thinking about starting a business that is definitely entirely possible. But back in 2017, specifically December, 2017, I was just freelancing. And I was doing some freelancing gigs, which consisted of editing people's podcasts, writing blog posts. And I came across someone that wanted to get booked on podcasts. And at that time I had dabbled a little bit into podcasting. I had my own podcast for a little while. I booked some on my own guests for my show, and I figured, Hey, how hard could it be to get her booked on shows started working with her, found out that I was pretty good at it, paid a little bit better than writing blog posts for people. And then just kept going back to the well kept trying to find basically more freelance clients over like a six month period.
Trevor (03:12): And I realized after, after about that six month period, that there are people that want to, that would pay me to get them booked on podcasts. And at that time I was like, wait a second. Maybe I could start a company around this. So I stopped doing podcasts, editing, stopped doing blog posts, writing. And I, and I just really launched the company, which is now called Podcasting You, which is basically that service, which started off as a freelancing gig of helping people to get booked on podcasts and to do podcasts. Interviews has sort of turned to a full fledged company where it's myself and then now we have three additional employees.
Nick (03:41): Very cool, man, for those of you listening are probably figuring out today, we are talking about guest podcasting and getting on other people's podcasts. I think it's a huge opportunity for anybody who is really in any realm of business to kind of get their name out there and get their brand out there. Maybe make more sales, get more clients. Podcasting has just exploded over the last couple of years. So I think this is a huge opportunity, but guest podcasting is not always the easiest thing to do. It's hard to find people. It takes a lot of time and effort. So that's kind of what we're going to be here talking about today. But before we even do that, something I like to do with all the guests that I bring on the show, I like to ask them what their superpower is. And when I say superpower, I mean like, what is that one thing that you think you are just a rock star at? This is like a little bit of a brag moment here. Like what do you think you're the man at? Or maybe if people come to you for this type of thing, like, what do you think your super power be?
Trevor (04:32): I think my superpower is, is crafting compelling pitches to send out. And that's something that had a lot of bad experiences with it within the podcasting industry and gaining that experience that I can say after three years and seeing some other pitches that are out there, I could, I feel as though my superpower is being able to craft excellent pitches for our clients that really aren't sort of the cookie cutter pitches. I'm sure that we can discuss this today and I can go into the whole technique that I use, but I would really say that's my superpower.
Nick (04:57): That was an excellent superpower. And I would definitely love to get into that with you because I feel like that was definitely a weak point myself. So I think, I think we'll definitely have to get to that as well. But before, before we do that, why don't you give the listeners an idea of what guests podcasting is and why it's beneficial for their business?
Trevor (05:17): Well, essentially guest podcasting is going on other people's podcasts where they're much like us today, where, you know, Nick is interviewing me about my business. So you'd be going on podcasts where the hosts are going to be interviewing you about your story, where you're able to provide value to them. Then also with the sole, you know, what the benefit as well, and being able to promote your business to their, to their audience. And that's one of the biggest things is where if you don't have an audience in your business and you're just starting up, I would probably say maybe you've been around a little bit long, cause I don't know if you'd benefit if you're just starting a business, but if you have some business experience and you're looking to grow within your business and you're looking to expand a larger audience, then podcast guesting, where you're able to go on someone's podcast that has the built up audience that has sort of that the leverage there to help you out.
Trevor (06:00): And I find that that's where the benefits come into, where you don't have to go out there and build up this audience. You're connecting with someone else's audience. And then on the back end, you're able to lead, generate for your business. By having that audience listen to you and you can point them to your website, you can point them to a lead magnet. And then additionally, you get to network with the host, which I think is always nice. You never knew who the host though is. And that's always a key benefit. And I think one of the other benefits that comes into play is getting SEO for your website. And I don't think that many too many people touch on that when it comes to podcasts guesting, well, it's nice to go on there and to get clients and leads from podcasts, guesting, but you can also get SEO backlinks where Nick for our interview today.
Trevor (06:37): And you go out and you write a, you know, a show note page on our talk today and you give a link to my website. Well, that's a nice SEO backlink. Then the more interviews you do what's going to do is it's going to rank your upbringing, your domain authority with your website, which in a nutshell is just going to make you search better for terms on Google. It's going to have your website rank higher. So if you're running a service and you're able to rank on the first page of Google, because you have a lot of backlinks to it, it's going to be more valuable than if you're on the fourth or fifth page, which I don't really, I don't know if anyone ever even goes behind, goes beyond the first page. Those are really the three key benefits when it comes to podcasts, guesting and why I think someone should do it.
Nick (07:13): Yeah. I mean, it's something that I've been trying to, I've been thinking about trying to do more. I've been on a couple shows as a, since I've launched this podcast before that I wasn't even thinking about doing it at all, but as I've been launching this podcast and seen the effect that it has, I mean, you touched on a lot of great points there. I mean, just getting in front of that other person's audience. I know we talked about this way back in episode six, with Jay Clouse. One of the things he talked about from growing your audience is by leveraging other people's audience. So with the podcast, that's exactly what you're doing. You're coming on a show where someone's already has an audience and you're getting put in front of their audience and you don't know who's listening. It could very well be the people that are right in your market.
Nick (07:56): So I think a lot of people are hesitant about coming on podcasts because they feel like it's this big, scary thing. Like you're putting yourself out there, you're being recorded. I know video has been a terrifying thing for me to get started in and podcasting was no different. So what would you say for people that are a little bit hesitant about getting into, or trying to come on to other people's podcasts? Do you have any tips or advice for those people that have a business? They know what they want to get the word out there, but they just, they're kind of nervous about taking that step and reaching out.
Trevor (08:27): I think it's, once you get that first one under your belt, are those nervousness, those butterflies that they're going to honestly go away. I don't know if they ever go away, but it's just going to be a lot easier. And I think anyone, they just need to push themselves out there. They just need to start. It's going to be anything that you do for the first time, whether that's building your business, whether it's talking to a new client, whether it, whatever that may be, anytime it's going to be the first time you're going to be nervous, but I guarantee you, once you have your first interview and get that over with and be like, ah, glad that's done, then, you know, your second, your third and fourth. And then as you go on by the honestly, even by the 10th interview that you do, you're going to be a lot more comfortable and realize that you should have been doing podcast interviews say six months earlier.
Trevor (09:04): So I think it's just, it's just pushing yourself out there and sort of taking that action and realizing that the worst thing that could ever happen on a podcast interview is that you mess up. You say, you know, I'm sorry, excuse me. And then just take a minute. You breathe, you, you know, maybe you get a glass of water and you come back and then you finish it. And the cool thing about podcasts is the majority of them aren't going to be live. So if you do mess up, if something just happens and you can't just your thoughts don't process correctly, then you just take a quick minute, you know, just take a break and come back to it. And that's the cool thing is no host wants you to do bad. They're on your side. They don't want to say, Oh, I want to have this guy on to show how bad he is. It's like hosts, want to produce a good quality interview for their audience, or just to realize that that's okay if that if you mess up and to really just put yourself out there and to become more comfortable over time,
Nick (09:50): I, I think that's excellent. And to the point you made, I mean, like you said, it's not live in most cases. I think some people are starting to get into live podcasting. I've reached out to my audience and a lot said that they probably wouldn't tune into a live event. So I'm probably going to stay away from that. But I like the fact that if I screw up or the guest screws up, like it's, it almost takes some of the pressure off. It's more of you and me just having a conversation chit-chatting like today, we're talking about podcasting, something that I'm interested in and something my audience is interested in. It's really just a conversation between two new friends now. And from, from my side, having guests on my podcast has been so cool because I get to meet amazing people like you, I guess maybe you would help take some of the pressure off you don't think about it.
Nick (10:30): Like you're putting on a show in more like I'm just coming to chat with somebody. I'm here to have a conversation, get to know someone, share my knowledge and on we go. But I built a lot of great relationships as a result of podcasting. So I think for anyone who's interested even just to get yourself out there and get more comfortable and connect with more people, podcasting can be a great way to do that. Whether you're a host or a guest. Now, if we're trying to get on people's podcasts, how do we even go about doing that? Where do we even start? Where do we look like, what do we gotta do here to find podcasts, to get onto?
Trevor (11:01): The first thing that you would want to do is, is think to your business, think to your product, your service, what is, who is my target audience? Who do I want to talk to? Because I think I looked the other, it was like 1.9 million in probably over 2 million podcasts there today. And there are all of them are not going to be created equal. So even if you say, I want to go on business podcasts, well there's food, business podcasts, there's online business podcasts, there's podcasts, business podcasts. You know, there's, there's tons of different podcasts that others are honing in on that target audience is going to help you first and foremost. And then once you have that, it's time to start researching for podcasts. And most people think to go to iTunes. Well, if you go to iTunes, they're only going to display generally the top 200 within a category.
Trevor (11:39): And I can tell you that those shows are going to be super competitive. They're going to be highly competitive. The odds of you getting on them are going to be almost insanely difficult because those are the shows that everyone wants to go into. And, and typically the people that do have guests on those shows are going to be people at same similar level to themselves that are their friends that are in their inner circles, things like that. So it's gonna be a little bit more difficult. So there's a tool that I recommend everyone to use. It's called Listen Notes. And on Listen Notes, you can search directly. You can either search for keywords within an episode or keywords within a podcast description. And I believe they have a monthly membership. It's about a hundred or $120. But what I do sometimes is I don't, I don't have that cause I don't, I'm not using it every day on a, on a monthly basis.
Trevor (12:21): What I do is they have these two, two day trials that I just do probably like once or twice a month, where I'm researching new shows for myself and for our clients, if needed. And I believe it's, it's probably $10 to $15 to get a two day trial. And it gives you unlimited access to their site and you can type in a keyword if you wanted to type in online marketing for, for entrepreneurs, just something along those lines. It's going to bring up all of the podcasts that have the keyword within an episode or the podcast that has that keyword within the description of the show on iTunes. And then the cool thing is, is you can search by podcasts. You always want to make sure, you know, see it as an option when you're on it on the top, right of the site, you can search relevance or date.
Trevor (13:01): I want to make sure that you search by date. It's going to bring you up. Basically the podcasts that were most recently released, and then they also have a feature where you can search by number of episodes. So if you've never been on a podcast, you'd probably want to search for a podcast that has anywhere from, I don't know, one to 10 episodes, it's going to be a little bit new, a newer show. It's going to be a little bit easier to get on, and then you can filter by those. And then from there, it's just making sure that the podcast has guests and the way that you can do this is generally, they're going to have a little link to iTunes. So what you would want to do from there is you click a link, um, to iTunes. So you would see like a little Apple icon, you click over there and you just scroll through a couple of episodes and make sure that they have guests.
Trevor (13:39): And at that point you'd feel as though that's a show that I want to pitch myself for. So what you would want to do from there, and I probably should have stayed in the beginning is you'd want to create like a Google sheet or a Word doc, anything along the lines like that. And you just want to track them and just start putting down the shows that you want to contact. And what I do for this is I would put down the show name. I put down the host name, the website name, I'll link to iTunes. If you'd like, and then also the contact info. And sometimes listen, notes will give you the contact info itself. You'll see like a little, um, like an envelope icon icon for like an email. I don't know if it's always effective. I dunno if it's always going to be the right email.
Trevor (14:13): So typically what I'll do is I'll click to the person's website. I'll go to their website and see if they have a contact form there. If they do see, you know, see if their email is on there. But generally it will be able to tell if it's like the person's firstname.lastname@example.org. Like that's typically going to be a good email, but sometimes if it's email@example.com, it might not be the right email. Sometimes people sign up with older emails on Listen Notes. So just to be aware of that, and then just start to build out that list of shows that you want to target. And then from there, just continue to do it. I'd recommend probably starting with 10 or 20 shows that you want to start to reach out to. And then at that point, it just creating the creating the pitch.
Nick (14:48): Excellent man. That was, there was a lot of there for the listeners for everybody that's listening right now, I do have a show notes page, like what Trevor was mentioning, and I will kind of compile some of these notes and the links like to tools like Listen Notes will be in that show notes as well. Um, listen, notes is actually one that I've been using kind of recently just to kind of do a little bit of research on the guests that I'm having on the show. You can actually type into Listen Notes, like the guests name and see all the podcasts that they featured on. So I thought that was a really cool way of seeing what other interviews they've had and how all those interviews have went. But I do really like that idea of being able to search by keyword and definitely searched by the date and a one big concern that I've heard a lot of people have when it comes to trying to get on podcasts is they reach out to this massive list of people and the podcasts are either no longer active or they're a new podcast that they're thinking about starting, but they just end up pulling the plug on it last minute, or they ended up pushing out two episodes and then they're done.
Nick (15:50): What would, what would be a good rule of thumb, I guess when you're searching for podcasts and you're looking for the right podcasts to reach out to how many episodes or how recent, or is it, you follow some kind of criteria when you pick which podcasts to be on?
Trevor (16:04): I typically don't look to podcasts that have fewer than 10 episodes. And I know there's a statistic out there and I think it's like 90% of people who start a podcast, don't get beyond their 10th episode. So typically if you see a podcast, so, and you'll see when you use Listen Notes, you can have a min and a max for the number of episodes. So if you're just starting off probably, probably like 11 and then put to 25, and then those are generally going to be like your smaller shows or shows that are more relatively new. And then as you are experienced, you've been on podcasts and you just say, Hey, I wanted to start to do this. I want to get booked on bigger shows. Then you're going to put like the men as like a hundred. And then you could put the max at like 10. I would just put a big number at the max for like 10,000 for the bigger shows and typically a show that has like a hundred episodes. These are going to be your higher quality shows, the shows that are going to have more reviews, more episodes, generally more or listenership. Cause they've probably been around at least two to three years. At that point, I have probably built up, you know, some sort of following as well.
Nick (16:56): Now, what'd you say you kind of touched on this earlier when we're just starting out. If we haven't been on a lot of podcasts, you would recommend us stick around the smaller newer shows to start.
Trevor (17:06): Oh, definitely. I definitely recommend that because one, if you're uncomfortable and you've never been on a podcast, the last thing you want to do is go on a podcast where there's a lot of listeners, you know, and in case you mess up, you, you just don't want that to happen. So one, you know, just starting small and then two, typically the smaller shows aren't going to be getting pitched as much. You're going to have that opportunity to get on those shows because again, they're not getting pitched as much. And I always like to use, what's called like the piggyback method where you start on these smaller shows and you do say five to 10 interviews on these smaller shows and you become comfortable. And then now you have these interviews that you've done. And now it's time to start trying to get on, on the medium-sized shows.
Trevor (17:40): These medium-sized shows you can reference the smaller shows that you've been on. Like, as you mentioned, you went on Listen Notes and you can type in someone's name and see the previous episode. So the host of that show type in your name, I must notes and see that you've been on other podcasts and it's going to allow them to make you feel more comfortable, kind of once you get good at sort of those medium-sized shows, then you can try to go after those larger shows. So it's all sort of one step at a time. But I like to use that best, especially for someone who has never been on a podcast, never done a podcast interview, because again, you don't want to go, don't want to shoot for the stars in this case because it's just probably not going to end up well. So again, it's just nice starting that small. And plus you want to see some success. If you started pitching these larger shows and you pitched 10 shows, there's a, there's a good chance. You're not going to hear back from any of them. But if you pitched these smaller shows and all of a sudden you hear back from three or four of them, then you start to fill out. Maybe, you know, maybe people do value me as a podcast guest. And I think it's going to allow you to build that confidence.
Nick (18:30): I really liked that. And then I guess when you are pitching to those bigger shows, you can say like use your prior experience on podcasts as kind of a little leverage I've been on X podcast, Y podcast and Z podcast. Like, I love to bring my knowledge over to you, but something, when you were talking about that, something I just thought of with Listen Notes, being able to search podcasts that people were on, that would be a really good opportunity for anybody who's trying to, I guess, break into a niche or kind of beat out their competitors, or keep up with their competitors, search your competitor's name in Listen Notes, and then see what podcasts they're getting on and try to either get on the same podcasts or very similar podcasts. What they're doing. Then it might be a, a really easy way, especially if it was like a recent episode or something.
Nick (19:13): I'm thinking if you just come on a show about podcasting and I see that, and then I go try to get on that show and talk about podcasting as well. It's fresh in the listener's mind and there'll be familiar with you. And then they're going to equate that to me after I've come on the show and maybe be able to, I don't know, grow an audience that way. Now we got, we got the people that were wanting to reach out to, we got our list and I said, we gotta make this pitch. Now this is, I would say finding the guests is probably the most time consuming. Part of pitch is probably going to be the most important aspect of this entire thing. Aside from obviously doing the podcast interview. But the pitch is going to be the most important. How do, how do we pitch ourselves?
Trevor (19:50): There's a couple of steps here. And I like to go through this sort of process because the last thing that you want to do is send a pitch out. That's going to be cookie cutter. And basically what a cookie cutter pitches you send the same pitch to all these different hosts. All you do is you go in there, you change the host name. We change the show, name, everything else as, as the same. And I think more people want to get booked on podcasts. There's going to be more competition. And basically hosts have seen that people are saying these cookie cutter pitches out there, and they're going to be able to recognize right away. How many times can someone say, Hey, I think your podcast is greater. Hey, I love your podcast. And how many times can a host get that every day over a month, a year period.
Trevor (20:26): That they're just going to know that no, you don't really care. You just go try and go on that podcast to promote and benefit yourself. So that's, that's the exact opposite of what you don't want to do in a pitch. So the first step when sending a pitch is make sure that you listen to the host show. Even if it's a 30 minute interview, listened to five, 10 minutes, get a feel for the flow, make sure that it's a podcast that you want to go on. And when I always recommend first, second of your pitch, I always start off say, I can say, Hey Nick, my name's Trevor. We've never met before, but I listen to your podcast the other day. I really enjoyed your episode with so-and-so and here's why, and I always try to make a genuine and I always try to relate to something back to myself.
Trevor (21:02): And then I go into from there. Once I say that, and I try to reference their podcast, I go into say, I would love to be considered as a guest on your podcast. I say, here's the value I could bring to your audience? And I go into what value I'd be able to provide your audience. And then at that point, the next line in the pitch, I go into my experience. My experience comes from, you know, running podcasts and you three years worked with tons of hundreds of clients, book, you know, thousands of shows something along those lines. So you have your experience. And then going down a little bit further into the pitch. I always make sure that you leave a five-star review for the podcast hosts. It takes a minute or two or of your time. You just go into iTunes type in the podcast, name, click, write a review, make, make sure again, you make it personal.
Trevor (21:43): And that helps by listening to a few minutes of the show, take a screenshot of it, make sure that's included at the pitch. And at the bottom of the pitch, I just put the website name along with, if you have done podcasts interviews, that's where you can include one or two of your interviews that the host can find you. If you have a one sheet, a media kit, anything along those lines, you can also include it at the bottom section. And then you can just leave like a nice little word at the bottom. You know, thank you for your time. You know, if you like to have me on, let me know, and then you just send it out like that. And it's probably going to take you anywhere from five minutes to 10 to 15 minutes to send out one of these pitches.
Trevor (22:17): But I can tell you from experience, I've been pitching podcasts hosts for myself and for our clients. The feedback that we get is as has been very good, because they do realize that it is not it isn't cookie cutter and it's because it takes our team longer, but we know that it's going to make our company look better and it's gonna make our clients look better, which if you're going out there and doing it yourself, it's going to allow yourself to stand out and look better. If the host knows that you actually took the time to listen to their podcast and are making something relevant to that, it's, it's going to make yourself stand out. Cause you could imagine, especially as you start to get to the words, the medium and larger shows that are out there, they're probably getting pitched 10 times a day. And they're kind of, it's probably sick and tired of seeing the same pitch day after day. So if you can stand out, you're going to give yourself a better shot to get on the show.
Nick (22:59): Those are all excellent tips. Now with your with the actual email itself, how long I know you covered quite a few sections of that email. How long is this email? Do you think? Probably like a sentence or two for each of these sections?
Trevor (23:15): Oh, most certainly. Yeah. I wouldn't probably apply in the first section going up from the top all the way down to the podcast review. Probably no more than four to six sentences combined. And you probably don't want to make it more than two sentences at a time because no one, no one's going to get an email, especially if enough people on the phone and you write a five, five sentence paragraph, like that's still gonna look too long on a phone to keep it to no more than two sentences. And that should be fairly easy if you can't explain your experience. And two sentences or generally, as you could stick it to a sentence that's also perfect as well, but no more than two sentences, you don't want to go on forever. You just want to tell the host, this is why I like your podcast.
Trevor (23:53): This is why I should be guest. This is the benefit. And just make it sort of compact. We're also giving them enough information that they need to ensure that you're going to be a quality guests on the show with without necessarily overdoing it. Like, you know, I'd have to go into all my experience in the companies I started and all of that stuff. How I got to this one company, I just need to explain what I've done with this specific company or what I'm doing. And sort of my experience with the host knows when I go on their show, I, I have experienced, I know what I'm talking about. I'm not just saying it because I love to talk about it. I've actually have experience in and what I'm going to be discussing.
Nick (24:21): Yeah, no, I agree. It's we're not sending them a resume. It's just, we want to be straight to the point. Be very conscious of the person you're pitching to the podcast hosts time. And I think they'll really appreciate that rather than seeing this big block of texts. I know a couple episodes back, we were talking about cold email and the guests I had on. And he was like, yeah, if I see an email, that's a big block of text and it's super long. I immediately gets to like deleted. Don't even look at it at that point. So keeping it short, brief straight to the point. That's why I want to be on your show. I think that's perfect. Um, for anybody who is more interested in like cold email, we actually had two episodes on the show already episode 10 and then episode 23 were both about cold email.
Nick (25:01): And we talked a lot about how to, I guess that's where I'm like, well, how about how to personalize those emails to keep them brief, but you're kind of throwing a pitch out there in those episodes. It was kind of more geared towards business and B2B, but I think the same concepts apply in what you're saying here pretty much is the same thing. The little bit of extra effort upfront to show that guest that you listened to their podcast and that you would be a good guest will go a long way versus like you said, the cookie cutter, this is hi. So-and-so thought your podcast was great. Would love to be on. Thanks.
Trevor (25:34): Yeah, it doesn't, uh, it doesn't do too good. It's funny that you mentioned cold cold email marketing. So that's a strategy. That's how we get all of our clients, our business. So I kind of just wrote it off the podcast pitches we send for our clients. I kind of perfected it off the cold email pitch that I've been setting. That that's really how we've been marketing for the last year for our business is just sending cold email. We go on, we find people that have been on podcasts and we just reach out to them and to summarize, we basically, Hey, so-and-so we saw you on this podcast. If you want to go on other podcasts, that's where our company can help you do is schedule a call with our sales team or schedule call. I don't think I say sales day. I think I said schedule call with our company.
Trevor (26:08): I have a, I have an assistant who sends out all the emails for us, but I was able to perfect that cold email and to doing these pitches. And I think the two strategies are probably very similar when it comes to, because again, your general, I guess you can call it cold email because you're sending an email to a host that has never heard of you before. So again, I'm assuming that those two previous guests, or even if it was yourself who had, who had talked on the subjects, I'm sure that they can provide a lot of value there.
Nick (26:29): Yeah, no, that's pretty funny. I'll have to get you in contact with them after we get done with this episode, because there, I mean, it was a lot of the same stuff that you had talked about, but it was like a, first-line like your personalized first-line was like your, your heavy hitting line and then it kinda broke out. But anyway, away from that now, um, you did mention one thing and I just wanted to clarify for the listeners, you mentioned a one sheet in the media kit. You want to kind of talk about that just briefly what, what that is and how it would be beneficial for, I guess what we're doing, talking about right here. Getting on podcasts.
Trevor (27:02): Yes. Most certainly. So basically a one sheet and basically one, she is what is considered as a one-sheet immediate kit is generally a one sheet, but just like five pages. So it's just going to be a little bit longer and then sometimes host like a one sheet. And this is where I can say that it's sort of like your resume now that if you wanted to put it in there, if you wanted to go into your full bio and this is where you could put your bio of a paragraph or two, you can go into questions that you would like hosts to ask you. And it's basically just a PDF file and you make it look nice and neat. You can go on Fiverr and you can hire someone for $20-$25 to develop a nice one sheet for you. It's basically sometimes hosts ask them.
Trevor (27:38): Sometimes they don't ask for that. I, I typically don't send it unless the host does ask for it at that point, I'll, I'll pass it along to them. But again, it just goes into,
Nick (27:46): That was going to be my next question.
New Speaker (27:47): Yup. So it goes into like more of your full bio. So if you give your experience, you can give it in the pitch itself, just go a sentence or two, and that one sheet, then you can open up a little bit more, cause it's not going to be necessarily in the email. It's going to be on a separate PDF document that you're attaching in the email. And again, you can, sometimes you can go into like questions you want hosts to ask you questions that or, even in topics that you love to talk about, your social media links, like that's where if you're going to put your resume, you put it in that one sheet and to make sure that you don't put it in the email.
Trevor (28:16): So some hosts want it. Some hosts don't want it. So again, it's probably helpful to have you get it created. So on that munchie, if you are having a created, you just wanna include your probably at your full bio. You want to include topics that you love to talk about. And then also relevant questions that hosts can ask you. Then if you want to, you can include your social media links, contact information, and, um, past interviews that you've done as well, if you wanted to include it. But again, it's just, you can search. You can go on Google, you can type in one sheet, you can see examples of what people's likes. So if you want it to do that as well, you can, again, it's not necessary, but sometimes hosts may ask for it.
Nick (28:50): Perfect. Now, one question I do have, this is actually, I haven't thought about this a whole lot until you were talking about this one sheet, having some sort of bio and headshot kind of ready to go upfront would probably be a really good idea. Cause I know a couple of podcasts that I've been on. They've asked for those specific things and I was totally caught off guard because I wasn't doing that with my podcast. So I was like quick scramble together, get a headshot in a bio that I can send this person. I think that would definitely be a good thing to have. If you are getting into podcasting, have some kind of pre-written bio and headshot that you'd like to give these podcasters. Just so you're prepared when they do ask you, you're not scrambling last minute to get them something.
Trevor (29:27): Exactly. And that's an important point to start just getting a nice quality headshot. And then also just having that bio again, probably two to three sentences that you can just pass along to the host and then you can switch it up. Like for me, I talked to a couple of different audiences. Like I, to entrepreneurs, I talked to like real estate investors, my bio that I use for the two of them there, they're just going to be different because I am able to help them out in two totally different ways for their business. So again, I have two to two different bios for that. So the bio that you do doesn't have to be set in stone, but it is nice to have on hand because a lot of hosts, as you mentioned, do you ask for them and the headshot doesn't have to be super professional. You don't have to pay thousands of dollars just if you have an iPhone or a decently, nice camera to source a nice dress clothes, have a nice like blank backdrop and take a good headshot.
Nick (30:09): Excellent. Now let's talk. So everything that we were talking about today does take a lot of work. A lot of time, we got to bet the podcast, find the podcast guests, reach out to the podcasts, your service Podcasting You is to help alleviate a lot of that. So why don't you talk about what Podcasting You is and then we'll kinda just, well, yeah. Why don't we talk about what podcasting is and how it might be able to help cut out some of that, I guess mundane the tedious stuff that we would have to do to actually get on these podcasts.
Trevor (30:40): Sure. So Podcasting You is what we call like it's called podcast booking agency. So it's sorta like a PR firm where instead of you going out there and we're getting you television interviews or getting you featured on blogs, we get you featured on podcasts interviews. And I basically do everything that we briefly discuss. We'll go out there, we'll create your picture. You will create your one sheet and we research all the shows for you. And then we just have all of our clients approve of their pitch, their one sheet and all the shows. And then at that point, our team will do all the legwork or reach out to all of these hosts. We'll do all the custom pitches. We will follow up with the hosts. And then what we do is once the host says, yes, I like to have your client on.
Trevor (31:16): At that point, we just pass the booking link back to our clients. And then once that's done, once the client books, their interview prior to their interview, we'd send, what's called a prep sheet, goes over. If the host has relevant questions that they're going to ask them, the host bio, show description, make sure that you have knowledge going into the interview. And then after the interview, we'll follow up with the host, find out when the interview is going to go live because we know a lot of times clients like to take it and use it for marketing purposes. So we really like to do everything when it comes to podcast booking and sending out pitches and following up with hosts outside of just doing the podcast interview themselves.
Nick (31:50): Awesome. That is something I've been looking at a lot of sites. There are a lot of tools out there that are meant to put podcasters together with hosts and I've had mixed feelings about the various different tools out there. Either. I have not gotten any hits on it. I mean, being a podcaster, it's usually a little bit easier to get people to come on your show, but trying to get on other people's show tends to be a little bit more difficult from these tools that I've been using, but there is the platform you kind of own the platform and you're engaging on the platform. Whereas here we're using cold email, we're actually reaching out, I think a little bit more thought and time put into this, which makes it a little bit more personal. And I personally think more effective that way
Trevor (32:32): I would say. So I would say probably just being proactive. So like if you, I don't know if we're thinking about the same platforms where I knew that there are there, there are that you can sign up, sign up out there to be a podcast guest and you go out through you build a profile and that's kind of, you know, maybe the owner of the site sends out a newsletter or something along those lines of, of new people that have signed up recently, but at least with our services and if someone's going out there, they can sign up to that. Even if they want to pitch themselves, at least you're being proactive. And you know that every day you reaching out to these podcasts hosts and eventually something's going to happen instead of sort of being reactive and, and signing up and building a profile and waiting for the host to come to you. At least this way, you're able to go to the host directly.
Nick (33:12): Exactly. Now I was on your site earlier and I was looking, you guys have suffered several different packages. What do those different packages entail? And maybe could we get into some of the pricing? What the listeners here, if they're trying to get into it, what they could expect to pay?
Trevor (33:27): Certainly. So we have three different packages. So our first and smaller package is one show for $500. And basically what that is, is we'll go out there, we'll create a pitch. Once you custom database, basically do everything for you. It's for people that just want to see our services, get their feet wet and that sort of thing. Then we have what's called like our medium-sized package. It's for people that have been on a few, but want to get on a couple more podcasts. And that package is 10 shows for $3k. And again, we go out there and we'll do everything pitch database. Um, once she thinks like that, and then we have our higher end package, which is 20 shows for $5k, and we'll basically do everything as the other packages. And that's where people that had been on a good amount of podcasts are serious about wanting to get booked on, on more shows, see the value in podcasting.
Trevor (34:13): And that's what our team was able to go out there and get them booked on quite a bit of shows, you know, 20 shows. And as I think it's also worth mentioning is, is all packages that come, you know, I've been able to build the team. Every, every one of our workers is based in the U S and, and what that means is if you, if you need help, if you have any questions they're able to guide you because we work with a lot of people that have never been on a podcast before, but they want to make the investment. They want to go out there and sort of just see what it's like to be a podcast guest, but they don't, they don't necessarily want to do the work. And I think it's nice having all of our team based in the U S so if you have questions, if you want to call them, you know, we're not, I don't outsource it to someone in the Philippines paying them $5 an hour.
Trevor (34:51): I know they're all people, you know, and I made a point within my company, cause I, I thought about doing that, but I always thought it'd be a little bit better having everyone in the US it's, it's easy to communicate. And again, for our clients, they like to, to know that if you're going to reach out to someone directly on our team, they're going to be able to follow up with you directly and you can have a call with them and you can actually understand them. And they're used to the culture and all those sorts of things.
Nick (35:12): Excellent, man. Well, I will be putting links to Podcasting You and all of that in the show notes and make sure that you go check out the show notes page. If you're interested in working with Podcasting You to get featured on more podcasts. Okay. Any final tips or words of wisdom you would like to leave the listeners of the show who are interested in getting into guest podcasting?
Trevor (35:33): I'd say, just get started. It's going to take time. If you're trying research shows, probably going to take an hour to plug in, take you 30 minutes to write a pitch, maybe probably another hour or two to send out the pitches. So yeah, looking at initially probably a five hour investment of your time and understand that it's going to be well worth it. If you're sending your pitches out there, not every host is going to say yes, a good conversion rates for our company, even with doing the customized pitches is about 30%. So if you pitch like five shows, you can't expect to go get on all of them. And it's like a numbers game. Like anything else, the more shows that you pitched, the greater your odds are getting on the show. I said, just, just start. It's going to take time. You may be frustrated in the beginning, but I guarantee you, once you do create that pitch, once you do find these shows and start pitching yourself, and eventually when you have your first interview, you'll be comfortable. And again, it's just sort of overcoming that hurdle of not knowing what to do in the beginning, but I can guarantee you once you get that first show on your book, it'll, there'll be a lot easier going forward into the future.
Nick (36:28): Awesome, man. Well, I appreciate you coming on here. Where can people find, get in contact with you social media, website? Where do you want people to go to reach out talk podcast scene, or maybe reach out for your services?
Trevor (36:43): Sure. So if they want to reach out to me directly, they can just email me Trevor@PodcastingYou.com. If they have any questions about podcasting or anything that I mentioned in the show, and they want a little bit further clarification, they can reach out to me there. And if they are interested in our services, they can just go to podcastingyou.com/apply. And at that point, you need to fill out a short little application, just goes into your business, where you're looking to achieve. And once you fill out the application, you're taken to a calendar link where you schedule a call with myself, and I just hop on a call, you know, a quick 15 minute call, see where your business is about, make sure that we can help you and sorta just take it from there.
Nick (37:17): Awesome, man, I would like to thank you for coming on the show. I think for anybody who is serious about growing their brand and building awareness around the brand and getting a larger audienc,e guest podcasting could very well be the thing that you need to book more clients and get more sales and build better relationships and connections with people. That's one of the main reasons that I like podcasting as a whole is just building those connections. You never know. I think you mentioned this earlier. You never know who that podcast host knows or in my case, I never know who that guests might know that I'm have a huge impact on your business. So, Trevor, I just want to thank you for coming on the show, man.
Trevor (37:55): Thank you Nick. I appreciate it.
Nick (37:56): All right, man. Take care.
Nick (37:57): Okay. That was Trevor Oldham from Podcasting You. Trevor is completely right. When he says that podcasting helps you grow your business. Podcasting is continuing to grow. Year over year and becoming one of the best ways to reach larger audiences. Once you start getting featured on big name podcasts, it will become a lot easier and you'll likely have people pitching to you to come on their show. But the best thing you can do is just start small. But most importantly, start.
Nick (38:24): It may be uncomfortable at first. But like we mentioned in the interview, podcasts are generally not live, which means the stakes are relatively low and the trade-off is relatively high. If you screw up on a podcast, it can always be edited out with that said, guest podcasting can be a great option, but starting your own podcast is another great way to grow an audience by starting your own podcast. You now have a platform to pitch, to experts in your niche to get them to come speak on your show to your audience.
Nick (38:52): I just recently released a free Podcasting Quick-Start Guide that will take you through all the steps of getting your podcast up and running from the equipment and software to recording, editing, and uploading your podcast to apps like Apple podcasts and Spotify. To get your hands on the Quick-Start guide, Just go to the show notes for this episode to download the quick start guide along with the show notes, transcripts and links to getting contact with today's guest, Trevor, can all be found at ninefivepodcast.com/episode3. Nine-Five is all spelled out N I N E F I V E podcast.com/Episode 3 1. And that's the number three and the number one. So that's it guys. I hope you enjoyed today's episode. Next week, we will still be on the podcasting theme. Only this time. We're going to be talking with Madison Catania about how she managed to build a platform and community for connecting more podcasters with guests. This is a platform that I've seen quite a bit of success with already, and it's only been live since September of 2020. So I'm really excited for that interview, but until then stay safe, have a great rest of your week and we'll catch up with you guys next week.
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Links & Resources
Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.
Connect with Trevor
- Connect with Trevor on Instagram
- Get booked on podcasts with Podcasting You
- Email Trevor directly: Trevor@PodcastingYou.com
Additional Resources and Links Mentioned
- Gain more insights and research podcasts with Listen Notes
- Learn about leveraging larger audiences by listening to my interview with Jay Clouse
- Want a better understanding of cold email outreach? – Episode 10 and Episode 23
- Download the Free Podcasting Quick-Start Guide
If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes
Want to Start Growing your Audience with a Podcast?
Starting your own podcast can seem like a huge undertaking.
You have to record the episodes, edit the episodes, market the podcast, etc. But there are so many beenfits that can come as a result of podcasting.
Well, if you aren’t yet ready to take the leap into becoming a podcast host just yet, why not start appearing as a guest on other podcasts?
3 Key Benefits of Podcasts
It doesn’t matter if you set out to create and host your own podcast or you’re simply looking to get featured on podcasts, podcasting has a whole can benefit you and your business.
In this episdoe with Trevor Oldham, Founder of Podcasting You, we spoke all about the benefits of appearing on other podcasts and how you too can start getting booked as a guest on other peoples’ shows.
When it comes to guest podcasting, Trevor mentions 3 Key Benefits of Podcasts as a guest:
- Guest Podcasting allows you to reach a larger audience
- If you have a new business, guest podcasting can be a great way to build awareness of your brand early on
- When you are featured on other podcasts, the host will likely have a website for show notes or additional links/information. When you appear on other podcasts, there is a good chance you will receive links pointing back to your website (improving your visibility in search engines – SEO)
How to Find Podcasts to Be a Guest On
When it comes to finding podcasts to get featured on, this can get a little tricky. Many established podcasters are pitched every day which means you need to stand out to get noticed.
Here are a few tips for finding the right podcasts for you:
Know Your Audience
This shouldn’t come as a suprise to anyone, but knowing your audience is really the first step in figuring out which podcastins would be best for you.
If you have a business or a brand, what does your ideal customer look like?
What kinds of podcasts would they be listening to?
These are the types of shows you need to look into becoming a guest on. When you’ve identified what this ideal audience look like, the next steps will help you to find the right podcasts to reach out to.
One smart suggestion Trevor makes in the episode is to start small.
If you are new to podcasting or haven’t been featured on many podcasts yet, you may want to start with smaller shows (around 11-25 total episodes published).
These smaller shows likely aren’t getting pitched a ton, which means they will be a good opportunity for you to get experience and become more comfortable on podcasts.
As you become more comfortable you can begin pitching medium-sized shows (podcasts with around 26-50 episodes published). After you’ve been featured on a a few of the medium-sized shows, you can start looking at the bigger podcasts (podcasts with around 50-100+ episodes published).
Finding the Podcasts to Be a Guest On
When it comes to finding the actual podcasts to be featured on, Trevor recommends a tool/website called Listen Notes.
Listen Notes works kind of like a search engine. You’re able to search for podcasts based on keywords, podcast guests, total number of episodes, etc.
When you know who you audience is and the types of shows you want to get featured on, you can start by searching for keywords related to your topic.
From there, you can narrow down your search by total number of episodes and find podcasts that fit within your ideal podcast.
Remember to look for podcasts that have featured guests in the past. You will have a much better shot at getting featured on a podcast that regularly has guests on their show.
Once you have a list of potential podcasts, you can visit their website and look for their contact information.
With a podcast that features guests, there may even be a specific contact form for these types of requests.
BEFORE YOU SEND YOU PITCH, make sure you listen to the podcast you are pitching to.
This will save you AND the podcast host a ton of time if you can eliminate podcasts that wouldn’t be a good fit for you or their audience.
Pitch Yourself to be a Guest on Podcasts
If you want to have sucess with your pitches, Trevor suggests being highly personal in your outreach.
He says that your pitches should take you anywhere from 15-20 minutes to draft and send (possibly longer when you’re just starting to do this), but it is necessary for a higher success rate.
If you want to hear the full process that Trevor uses to pitch himself, and his Podcasting You clients, make sure you tune into the full episode!
I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!
Are you planning to take advantage of podcasting this year?
Leave a comment below and let me know how!
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I am an entrepreneur and adventure enthusiast, looking to break free from the Nine-Five grind. I'll show you what has worked and is currently working for me, as well as what hasn't worked so well.