Episode 23: How to Use LinkedIn and Email to Turn Cold Leads into Paying Customers [Ty Frankel]
[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.4.9″ background_enable_color=”off” background_image=”https://ninefivetofreedom.com/wp-content/uploads/2020/07/11_podcast.png” parallax=”on” custom_padding=”0||0||false|false” background_size__hover=”cover” background_size__hover_enabled=”cover”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” custom_padding_last_edited=”on|desktop” padding_top_bottom_link_1=”false” padding_top_bottom_link_2=”false” padding_left_right_link_1=”true” padding_left_right_link_2=”true” _builder_version=”4.4.9″ background_position=”top_center” width=”100%” max_width=”100%” custom_margin=”||” custom_padding=”0|0|0|10%|false|false” custom_padding_tablet=”|0%||0%||true” custom_padding_phone=”” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”1%” use_custom_width=”on” width_unit=”off” custom_width_percent=”100%”][et_pb_column type=”3_5″ _builder_version=”4.4.9″ custom_padding=”8vw||80px|” custom_padding_tablet=”|10%||10%||true” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” padding_tablet=”|10%||10%||true” padding_last_edited=”on|tablet” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”||||||||” text_font_size=”20px” text_line_height=”1.8em” header_font=”Lato|900|||||||” header_font_size=”55px” header_letter_spacing=”1px” header_line_height=”1.2em” header_4_font=”Raleway|||on|||||” header_4_font_size=”22px” header_4_letter_spacing=”4px” header_4_line_height=”1.6em” text_orientation=”center” max_width=”800px” module_alignment=”center” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”62px” header_font_size_phone=”38px” header_font_size_last_edited=”on|phone”]
Episode 23
How to Use LinkedIn and Email to Turn Cold Leads into Paying Customers
[/et_pb_text][et_pb_post_title title=”off” featured_image=”off” _builder_version=”4.4.9″ meta_font=”|700|||||||” meta_text_color=”#0878C4″ text_orientation=”center”][/et_pb_post_title][et_pb_text _builder_version=”4.7.7″ text_font=”||||||||” text_font_size=”20px” text_line_height=”1.8em” header_font=”Lato|900|||||||” header_font_size=”82px” header_letter_spacing=”1px” header_line_height=”1.2em” header_4_font=”Raleway|||on|||||” header_4_font_size=”22px” header_4_letter_spacing=”4px” header_4_line_height=”1.6em” text_orientation=”center” max_width=”800px” module_alignment=”center” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”62px” header_font_size_phone=”38px” header_font_size_last_edited=”on|phone”]
Are you struggling to bring in more leads and prospective clients? In this episode, Ty Frankel is talking to us about cold outreach and how you can utilize cold outreach through both email and LinkedIn to find more leads and start closing more sales.
[/et_pb_text][et_pb_text _builder_version=”4.7.7″]
[fusebox_track_player url=”https://pdcn.co/e/www.buzzsprout.com/1207895/6858007-how-to-use-linkedin-and-email-to-turn-cold-leads-into-paying-customers-ty-frankel.mp3?blob_id=29060092&download=true” title=”Episode 23: How to Use LinkedIn and Email to Turn Cold Leads into Paying Customers w/ Ty Frankel” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” permalink=”https://ninefivetofreedom.com/episode23″ tweet_text=”Go check out the latest episode from the Nine-Five Podcast!” hashtag=”NineFivePodcast,Podcast” twitter_username=”ninefivefree” ]
[/et_pb_text][et_pb_text disabled_on=”off|off|off” _builder_version=”4.6.5″]
[fusebox_transcript]
[/et_pb_text][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.4.9″ background_color=”#A2F2BD” custom_padding=”8vw|5%||5%” custom_padding_tablet=”8vw|10%||10%||true” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” padding_tablet=”8vw|10%||10%||true” padding_last_edited=”on|tablet” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”||||||||” text_font_size=”15px” text_line_height=”1.4em” link_font=”||||on||||” link_text_color=”#ffffff” header_font=”||||||||” header_4_font=”Lato|700|||||||” header_4_text_color=”#0878C4″ header_4_line_height=”1.8em” background_enable_color=”off” background_layout=”dark” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|desktop” locked=”off”]
Hosts & Guests
Host – Nick Nalbach
Guest – Ty Frankel
[/et_pb_text][et_pb_text _builder_version=”4.7.7″ text_font=”||||||||” text_font_size=”15px” text_line_height=”1.4em” link_font=”||||on||||” link_text_color=”#ffffff” header_font=”||||||||” header_4_font=”Lato|700|||||||” header_4_text_color=”#0878C4″ header_4_line_height=”1.8em” background_layout=”dark” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” locked=”off”]
Contact the Guest
[/et_pb_text][et_pb_text _builder_version=”4.7.7″ text_font=”||||||||” text_font_size=”15px” text_line_height=”1.4em” link_font=”||||on||||” link_text_color=”#ffffff” header_font=”||||||||” header_4_font=”Lato|700|||||||” header_4_text_color=”#0878C4″ header_4_line_height=”1.8em” background_layout=”dark” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” locked=”off”]
Share Episode
[/et_pb_text][et_pb_button button_url=”https://pdcn.co/e/www.buzzsprout.com/1207895/6858007-how-to-use-linkedin-and-email-to-turn-cold-leads-into-paying-customers-ty-frankel.mp3?blob_id=29060092&download=true” button_text=”Download Episode” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” _builder_version=”4.7.7″ custom_button=”on” button_text_size=”14px” button_bg_color=”#0878C4″ button_border_color=”rgba(0,0,0,0)” button_letter_spacing=”4px” button_font=”Raleway|700||on|||||” button_use_icon=”off” transform_translate_linked=”off” background_layout=”dark” custom_margin=”||40px” custom_padding=”18px||18px||true|true” custom_padding_phone=”|50px||50px||true” custom_padding_last_edited=”off|desktop” hover_transition_speed_curve=”ease-in-out” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on|desktop” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_bg_color__hover=”#0052bf” button_bg_enable_color__hover=”on” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_translate__hover=”0px|3px”][/et_pb_button][et_pb_menu menu_id=”56″ active_link_color=”#ffffff” dropdown_menu_bg_color=”#ffffff” dropdown_menu_line_color=”#ffffff” dropdown_menu_text_color=”#0878C4″ mobile_menu_bg_color=”#ffffff” mobile_menu_text_color=”#0878C4″ module_class=”dropdown-button” _builder_version=”4.7.7″ _module_preset=”default” menu_font=”Raleway|700||on|||||” menu_letter_spacing=”4px” background_color=”#0878C4″ transform_translate_linked__hover=”off” z_index=”14″ text_orientation=”center” background_layout=”dark” max_width=”68%” max_width_tablet=”40%” max_width_phone=”75%” max_width_last_edited=”on|phone” module_alignment=”center” height_tablet=”” height_phone=”” height_last_edited=”on|tablet” max_height_tablet=”” max_height_phone=”” max_height_last_edited=”on|tablet” overflow-x=”visible” overflow-y=”visible” custom_margin_tablet=”” custom_margin_phone=”-10px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”18px||18px||true|false” custom_padding_tablet=”0px||0px|0px|true|false” custom_padding_phone=”0px||0px|0px|false|false” custom_padding_last_edited=”on|phone” hover_transition_speed_curve=”ease-in-out” hover_enabled=”0″ border_radii=”on|4px|4px|4px|4px” locked=”off” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|hover” transform_translate__hover=”0px|3px” menu_icon_color__hover_enabled=”on|desktop” sticky_enabled=”0″ transform_translate_linked=”off” transform_translate=”-58px|0px” transform_styles_last_edited=”on|desktop” transform_scale_last_edited=”on|desktop” transform_translate_last_edited=”on|desktop” transform_rotate_last_edited=”on|desktop” transform_skew_last_edited=”on|desktop” transform_origin_last_edited=”on|desktop” transform_translate_tablet=”0px|0px” menu_icon_color_last_edited=”on|phone”][/et_pb_menu][/et_pb_column][/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” custom_padding_last_edited=”on|tablet” padding_top_bottom_link_1=”false” disabled_on=”on|on|on” _builder_version=”4.4.9″ width=”100%” max_width=”100%” custom_margin=”||” custom_padding=”0|0|0|10%|false|false” custom_padding_tablet=”|||0%” custom_padding_phone=”” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”1%” use_custom_width=”on” width_unit=”off” custom_width_percent=”100%” disabled=”on” locked=”off” use_background_color_gradient__hover=”off” use_background_color_gradient__hover_enabled=”off” background_color_gradient_start__hover=”#2b87da” background_color_gradient_start__hover_enabled=”#2b87da” background_color_gradient_end__hover=”#29c4a9″ background_color_gradient_end__hover_enabled=”#29c4a9″ background_color_gradient_type__hover=”linear” background_color_gradient_type__hover_enabled=”linear” background_color_gradient_direction__hover=”180deg” background_color_gradient_direction__hover_enabled=”180deg” background_color_gradient_direction_radial__hover=”center” background_color_gradient_direction_radial__hover_enabled=”center” background_color_gradient_start_position__hover=”0%” background_color_gradient_start_position__hover_enabled=”0%” background_color_gradient_end_position__hover=”100%” background_color_gradient_end_position__hover_enabled=”100%” background_color_gradient_overlays_image__hover=”off” background_color_gradient_overlays_image__hover_enabled=”off” parallax__hover=”off” parallax__hover_enabled=”off” parallax_method__hover=”on” parallax_method__hover_enabled=”on” background_size__hover=”cover” background_size__hover_enabled=”cover” background_position__hover=”center” background_position__hover_enabled=”center” background_repeat__hover=”no-repeat” background_repeat__hover_enabled=”no-repeat” background_blend__hover=”normal” background_blend__hover_enabled=”normal” allow_player_pause__hover=”off” allow_player_pause__hover_enabled=”off” background_video_pause_outside_viewport__hover=”on” background_video_pause_outside_viewport__hover_enabled=”on”][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_video src=”https://www.youtube.com/watch?v=FkQuawiGWUw” image_src=”https://ninefivetofreedom.com/wp-content/uploads/2020/07/job_recruitement_04.jpg” _builder_version=”3.17.2″ module_alignment=”center” custom_margin=”||” locked=”off”][/et_pb_video][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Episode Details” _builder_version=”4.4.9″ background_enable_color=”off” background_color_gradient_direction=”90deg” parallax=”on” custom_padding=”80px|0px|80px|0px|true|false” background_size__hover=”cover” background_size__hover_enabled=”cover”][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|on|off” _builder_version=”4.6.6″ _module_preset=”default” background_image=”https://ninefivetofreedom.com/wp-content/uploads/2020/10/Website-Banner_Prod-Wkbk-01.png” background_size=”contain”][et_pb_column type=”1_2″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_image src=”https://ninefivetofreedom.com/wp-content/uploads/2020/10/Mock-Up.png” alt=”Mock-Up image of the productivity workbook on a tablet device” title_text=”Productivity Workbook-MockUp” disabled_on=”on|on|off” _builder_version=”4.6.6″ _module_preset=”default” transform_translate=”-163px|146px” width=”88%”][/et_pb_image][et_pb_text _builder_version=”4.7.1″ _module_preset=”default” text_font=”Lato|900|||||||” text_font_size=”21px” background_color=”#ffffff” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|tablet” transform_translate=”188px|-61px” transform_translate_tablet=”47px|-130px” transform_translate_phone=”72px|-73px” transform_translate_last_edited=”on|phone” transform_translate_linked__hover=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” text_orientation=”center” custom_margin=”|153px||31px|false|false” custom_margin_tablet=”|212px||108px|false|false” custom_margin_phone=”|183px||27px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”28px||26px|0px|false|false” custom_padding_tablet=”12px||13px||false|false” custom_padding_phone=”4px||5px||false|false” custom_padding_last_edited=”on|desktop” link_option_url=”https://astounding-inventor-1093.ck.page/d5be3b7f5a” link_option_url_new_window=”on” text_font_size_tablet=”19px” text_font_size_phone=”12px” text_font_size_last_edited=”on|desktop” transform_styles_tablet=”” transform_styles_phone=”” border_radii=”on|4px|4px|4px|4px” background__hover_enabled=”on|hover” background_color__hover=”#efefef” background_enable_color__hover=”on” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_translate__hover=”188px|-58px”]
Download the Workbook
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.6″ _module_preset=”default”][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.6.6″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” custom_width_px__hover=”1080px” custom_width_px__hover_enabled=”1080px” custom_width_percent__hover=”80%” custom_width_percent__hover_enabled=”80%” use_custom_width__hover=”off” use_custom_width__hover_enabled=”off” width_unit__hover=”on” width_unit__hover_enabled=”on” gutter_width__hover=”3″ gutter_width__hover_enabled=”3″ parallax_1__hover=”off” parallax_1__hover_enabled=”off” parallax_2__hover=”off” parallax_2__hover_enabled=”off” parallax_3__hover=”off” parallax_3__hover_enabled=”off” parallax_4__hover=”off” parallax_4__hover_enabled=”off” parallax_5__hover=”off” parallax_5__hover_enabled=”off” parallax_6__hover=”off” parallax_6__hover_enabled=”off” parallax_method_1__hover=”on” parallax_method_1__hover_enabled=”on” parallax_method_2__hover=”on” parallax_method_2__hover_enabled=”on” parallax_method_3__hover=”on” parallax_method_3__hover_enabled=”on” parallax_method_4__hover=”on” parallax_method_4__hover_enabled=”on” parallax_method_5__hover=”on” parallax_method_5__hover_enabled=”on” parallax_method_6__hover=”on” parallax_method_6__hover_enabled=”on” use_background_color_gradient__hover=”off” use_background_color_gradient__hover_enabled=”off” background_color_gradient_start__hover=”#2b87da” background_color_gradient_start__hover_enabled=”#2b87da” background_color_gradient_end__hover=”#29c4a9″ background_color_gradient_end__hover_enabled=”#29c4a9″ background_color_gradient_overlays_image__hover=”off” background_color_gradient_overlays_image__hover_enabled=”off” background_position__hover=”center” background_position__hover_enabled=”center” animation_style__hover=”none” animation_style__hover_enabled=”none” animation_direction__hover=”center” animation_direction__hover_enabled=”center” animation_intensity_slide__hover=”50%” animation_intensity_slide__hover_enabled=”50%” background_color_gradient_type__hover=”linear” background_color_gradient_type__hover_enabled=”linear” background_color_gradient_direction__hover=”180deg” background_color_gradient_direction__hover_enabled=”180deg” background_color_gradient_direction_radial__hover=”center” background_color_gradient_direction_radial__hover_enabled=”center” background_color_gradient_start_position__hover=”0%” background_color_gradient_start_position__hover_enabled=”0%” background_color_gradient_end_position__hover=”100%” background_color_gradient_end_position__hover_enabled=”100%” parallax__hover=”off” parallax__hover_enabled=”off” parallax_method__hover=”on” parallax_method__hover_enabled=”on” background_size__hover=”cover” background_size__hover_enabled=”cover” background_repeat__hover=”no-repeat” background_repeat__hover_enabled=”no-repeat” background_blend__hover=”normal” background_blend__hover_enabled=”normal” allow_player_pause__hover=”off” allow_player_pause__hover_enabled=”off” background_video_pause_outside_viewport__hover=”on” background_video_pause_outside_viewport__hover_enabled=”on” make_fullwidth__hover=”off” make_fullwidth__hover_enabled=”off” use_custom_gutter__hover=”off” use_custom_gutter__hover_enabled=”off” make_equal__hover=”off” make_equal__hover_enabled=”off” border_radii__hover=”on||||” border_radii__hover_enabled=”on||||” box_shadow_style__hover=”none” box_shadow_style__hover_enabled=”none” box_shadow_color__hover=”rgba(0,0,0,0.3)” box_shadow_color__hover_enabled=”rgba(0,0,0,0.3)” filter_hue_rotate__hover=”0deg” filter_hue_rotate__hover_enabled=”0deg” filter_saturate__hover=”100%” filter_saturate__hover_enabled=”100%” filter_brightness__hover=”100%” filter_brightness__hover_enabled=”100%” filter_contrast__hover=”100%” filter_contrast__hover_enabled=”100%” filter_invert__hover=”0%” filter_invert__hover_enabled=”0%” filter_sepia__hover=”0%” filter_sepia__hover_enabled=”0%” filter_opacity__hover=”100%” filter_opacity__hover_enabled=”100%” filter_blur__hover=”0px” filter_blur__hover_enabled=”0px” mix_blend_mode__hover=”normal” mix_blend_mode__hover_enabled=”normal” animation_repeat__hover=”once” animation_repeat__hover_enabled=”once” animation_duration__hover=”1000ms” animation_duration__hover_enabled=”1000ms” animation_delay__hover=”0ms” animation_delay__hover_enabled=”0ms” animation_intensity_zoom__hover=”50%” animation_intensity_zoom__hover_enabled=”50%” animation_intensity_flip__hover=”50%” animation_intensity_flip__hover_enabled=”50%” animation_intensity_fold__hover=”50%” animation_intensity_fold__hover_enabled=”50%” animation_intensity_roll__hover=”50%” animation_intensity_roll__hover_enabled=”50%” animation_starting_opacity__hover=”0%” animation_starting_opacity__hover_enabled=”0%” animation_speed_curve__hover=”ease-in-out” animation_speed_curve__hover_enabled=”ease-in-out” hover_transition_duration__hover=”300ms” hover_transition_duration__hover_enabled=”300ms” hover_transition_delay__hover=”0ms” hover_transition_delay__hover_enabled=”0ms” hover_transition_speed_curve__hover=”ease” hover_transition_speed_curve__hover_enabled=”ease”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.3″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Lato|700|||||||” header_2_font_size=”52px” header_2_line_height=”1.2em” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off”]
Show Notes
[/et_pb_text][et_pb_divider color=”#0878C4″ divider_weight=”5px” _builder_version=”4.4.9″ max_width=”120px” locked=”off”][/et_pb_divider][et_pb_text _builder_version=”4.7.7″ text_font_size=”15px” text_line_height=”2em” link_font=”||||||||” link_text_color=”#0878c4″ max_width=”800px”]
Many entrepreneurs and business maketers can get easily frustrated when paid advertising and SEO aren’t yielding the kind of results they expect.
Rather than getting worked up about the failed advertising strategies, why not look to something a little more simple, cold email outreach.
In this episode with Ty, we are talking about how you can effectively use cold email outreach AND cold LinkedIn outreach to stand out, even when reaching out to someone who has never heard of you before.
What is Cold Email Marketing?
Cold email marketing is where you search and find prospective leads online and reach out to them through email.
This is considered “cold” because in most cases, these companies and individuals that you’ll be reaching out to have never heard of you or your business before.
Typically this type of outreach is intended to get prospective clients to book a call or show a level of interest in what you’re email them about.
Cold email is NOT intended to close a sale.
In the episode, Ty actually says “You’re never looking for the sale” when it comes to cold email outreach. When you’re reaching out through cold email, you’re simply trying to open up the line of communication and determine if this client is a right fit for your business.
When done correctly, this type of outreach can be highly effective.
How to Write Cold Email
If you want to start adding cold email outreach to your repertoire, you first need to know how to write effective cold emails.
Remember, these people have no idea who you are. If done incorrectly, your email may instantly be deleted, or worse, reported as Spam. If done correctly, however, you may just land that next big sale.
The most effective way to write cold emails is by being:
- Clear
- Concise
- Personal
Have a Clear Message
You need to have a clear message when writing your emails.
What’s in it for you?
And more importantly, what’s in it for them?
Get to the Point
Be conscious of your time and your prospective client’s time.
The last thing anyone wants to do is read through a novel, only to find out they have no interest in your service to begin with.
In fact, Ty says he likes to read the various cold emails that get sent to him, but if the cold email is too long, he sends it straight to trash.
Make Your Message Personal
Yes, creating personal messages for each of the leads that you reach out to will be time-consuming.
But that’s what it takes!
Ty recommends writing personalized “First Lines” for every email you send out.
Before you push send on that email, do a little bit of research on your prospect. What is something they have done that you could provide a genuine comment on?
Bringing up and provided real value to something the individual or company has accomplished shows that you did your research.
You took the time to find out more about this company rather than firing off a generic email to 500 people all at one time – we’ve all gotten those emails before.
This alone is what is going to set you apart from everyone else that is trying to spam and get in contact with these people and businesses.
Using LinkedIn for Outreach
Recently, Ty and his team at Shut Down Emails have been experimenting with cold outreach on LinkedIn in addition to email outreach.
The concept for the outreach on LinkedIn is very similar to the approach with emails, only shorter.
Additionally, Ty said during the initial connection on LinkedIn, they aren’t typically looking for the call.
Here are a few things you should go do right now if you are looking to have an effective cold outreach strategy on LinkedIn:
- Make sure your profile is amazing!
- Use tools like Sales Navigator (on LinkedIn) to find leads
- Reach out for the connect (use the same first line strategy as email)
- AFTER the connection is made, work to book the call
The beauty with using a platfom like LinkedIn, is even if you don’t get the sale or book the call the first go-around, you’ve already established that connection on the platform.
From there, the key is to stay consistent with your content so you’re always showing up and these connections you’ve built will see that.
Your content will start to build trust with the prospective client to where you still have an opportunity to work with them in the future.
Using Both Email and LinkedIn for Cold Outreach
Now, you don’t have to just choose one of these platforms to start doing your cold outreach.
One tip that Ty suggests in the episode is to follow-up with your leads on the various platforms.
For example, let’s say you send out a few emails to potential clients. Now that those emails have been sent, go look for them over on LinkedIn and try to build the connection there.
This increases awareness around you and what you’re doing, and it also opens the door for building that relationship.
This only scratches the surface of what was covered in the show, so make sure you listen to the full episode!
[/et_pb_text][et_pb_text _builder_version=”4.4.9″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Lato|700|||||||” header_2_font_size=”52px” header_2_line_height=”1.2em” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off”]
Links & Resources
[/et_pb_text][et_pb_divider color=”#0878C4″ divider_weight=”5px” _builder_version=”4.4.9″ max_width=”120px” locked=”off”][/et_pb_divider][et_pb_text _builder_version=”4.4.9″ text_font_size=”15px” text_line_height=”2em” link_font=”||||||||” link_text_color=”#0878c4″ max_width=”800px”]
Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.
[/et_pb_text][et_pb_text _builder_version=”4.7.7″ text_font_size=”15px” text_line_height=”2em” link_font=”||||||||” link_text_color=”#0878c4″ max_width=”800px”]
Connect
- Follow Ty Frankel on Twitter
- Connect with Ty on LinkedIn
- Follow Ty on Instagram
- Visit Shut Down Emails
Tools for Systemizing
Tools for Cold Email
- Find email with Rocket Reach (Hunter.io is a freemium alternative)
- Set up email sequences for outreach with Mailshake
- Alternative: GMass
- Alternative: Lemlist
- Alternative: Yet Another Mail Merge (YAMM)
- Test your domain with GlockApps
Tool for LinkedIn Outreach
- Learn more about LinkedIn Sales Navigator
- Try Expandi for LinkedIn outreach and follow-ups
- If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes
[/et_pb_text][et_pb_text _builder_version=”4.4.9″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Lato|700|||||||” header_2_font_size=”52px” header_2_line_height=”1.2em” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off”]
Thank You!
[/et_pb_text][et_pb_divider color=”#0878C4″ divider_weight=”5px” _builder_version=”4.4.9″ max_width=”120px” locked=”off”][/et_pb_divider][et_pb_text _builder_version=”4.7.1″ text_font_size=”15px” text_line_height=”2em” link_font=”||||||||” link_text_color=”#0878c4″ max_width=”800px”]
I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!
If you enjoyed this episode, please head over to iTunes and leave a review. Your reviews are what help get this podcast in front of more people!
What was your biggest takeaway from this episode?
Let me know in the comments below.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#ffffff” disabled_on=”off|off|off” admin_label=”Comments” _builder_version=”4.5.1″ background_color=”rgba(0,126,244,0.18)” background_image=”https://ninefivetofreedom.com/wp-content/uploads/2020/07/podcast-01-1.png” parallax=”on” custom_margin=”||21px|||” custom_padding=”||53px|||” top_divider_style=”slant” top_divider_height=”40px” background_size__hover=”cover” background_size__hover_enabled=”cover”][et_pb_row _builder_version=”3.25″ locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.1″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Lato|700|||||||” header_2_font_size=”52px” header_2_line_height=”1.2em” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off”]
Recent Episodes
[/et_pb_text][et_pb_divider color=”#0878C4″ divider_weight=”5px” _builder_version=”4.4.9″ max_width=”120px” locked=”off”][/et_pb_divider][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”54″ show_author=”off” show_date=”off” show_categories=”off” show_excerpt=”off” show_pagination=”off” masonry_tile_background_color=”rgba(0,0,0,0)” _builder_version=”4.5.1″ header_font=”Lato|700|||||||” header_text_color=”#000000″ header_font_size=”18px” header_line_height=”1.8em” body_font=”||||||||” body_text_color=”#000000″ body_line_height=”2em” meta_font=”|700|||||||” meta_text_color=”#fe4943″ pagination_font=”||||||||” border_width_all=”0px”][/et_pb_blog][et_pb_text _builder_version=”4.5.8″ text_font=”|700||on|||||” text_text_color=”#ffffff” text_letter_spacing=”4px” header_font=”Montserrat||||||||” background_color=”#0878C4″ transform_translate_linked=”off” text_orientation=”center” background_layout=”dark” max_width=”62%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”11px||11px||true|false” link_option_url=”https://ninefivetofreedom.com/episodes” custom_css_main_element=”transition: transform 300ms ease;||transform: translatey(0px);” border_radii=”on|4px|4px|4px|4px” border_color_all=”#7cda24″ locked=”off” border_width_all__hover_enabled=”off|hover” border_radii__hover_enabled=”off|hover” border_radii__hover=”on||||” content__hover_enabled=”off|hover” content__hover=”
” background__hover_enabled=”on|hover” background_color__hover=”#0052bf” background_enable_color__hover=”on” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” custom_css_main_element__hover_enabled=”on|hover” custom_css_main_element__hover=”transform: translatey(3px);”]
All Episodes
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Subscribe” _builder_version=”4.5.1″ background_color=”#A2F2BD” use_background_color_gradient=”on” background_color_gradient_start=”rgba(254,73,67,0)” background_color_gradient_end=”rgba(8,120,196,0.43)” background_color_gradient_direction=”90deg” background_color_gradient_start_position=”50%” parallax=”on” custom_margin=”0px||46px|||” custom_padding=”51px|0px|51px|0px|true|false” top_divider_style=”waves2″ top_divider_color=”#ffffff” top_divider_height=”36px” bottom_divider_style=”waves2″ bottom_divider_color=”#ffffff” bottom_divider_height=”39px” global_module=”2907″ saved_tabs=”all” locked=”off”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Lato|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” background_layout=”dark” max_width=”700px” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone”]
Stay Connected to Get The Latest Podcast Alerts From Nine-Five
[/et_pb_text][et_pb_divider color=”#0878C4″ divider_weight=”5px” _builder_version=”4.4.9″ max_width=”120px” locked=”off”][/et_pb_divider][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_signup provider=”convertkit” convertkit_list=”Nine-Five to Freedom|1435265″ layout=”top_bottom” button_text=”Get Notified” _builder_version=”4.5.1″ form_field_font_size=”16px” form_field_line_height=”1.8em” use_background_color=”off” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#0878C4″ button_border_width=”12px” button_border_color=”rgba(0,0,0,0)” button_letter_spacing=”4px” button_font=”Raleway|700||on|||||” button_use_icon=”off” max_width=”600px” custom_padding=”|||” hover_transition_speed_curve=”ease-in-out” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on|hover” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_bg_color__hover=”#0052bf” button_bg_enable_color__hover=”on” transform_styles__hover_enabled=”off|hover” transform_scale__hover_enabled=”off|hover” transform_translate__hover_enabled=”off|hover” transform_rotate__hover_enabled=”off|hover” transform_skew__hover_enabled=”off|hover” transform_origin__hover_enabled=”off|hover” button_custom_margin__hover_enabled=”on|hover” button_custom_margin__hover=”3px||||false|false”][/et_pb_signup][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.9″][et_pb_row _builder_version=”4.4.9″][et_pb_column type=”4_4″ _builder_version=”4.4.9″][et_pb_comments _builder_version=”4.4.9″][/et_pb_comments][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.0.3″ background_color=”rgba(0,0,0,0.91)” min_height=”116px” custom_margin=”13px|||||” custom_padding=”18px||0px|||” global_module=”2462″ saved_tabs=”all”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.0.3″][et_pb_column type=”1_3″ _builder_version=”4.0.3″][et_pb_text _builder_version=”4.0.3″ header_font=”Montserrat||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”left” header_2_text_color=”#ffffff” header_2_font_size=”30px” header_3_font=”Montserrat|800|||||||” header_3_text_align=”center” header_3_text_color=”rgba(255,255,255,0.6)” header_3_font_size=”31px”]
JOIN THE COMMUNITY
[/et_pb_text][et_pb_text _builder_version=”4.4.8″]
“The value you provide to others directly correlates to your success. The more value you provide, the more successful you become. Focus on the value!”
– Nick Nalbach
[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.3″][et_pb_social_media_follow icon_color=”#ffffff” use_icon_font_size=”on” icon_font_size=”20px” _builder_version=”4.5.1″ text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” _builder_version=”4.0.3″ background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” _builder_version=”4.0.3″ background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” _builder_version=”4.0.3″ background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”http://instagram.com/ninefivefree” _builder_version=”4.5.1″ background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”pinterest” url=”https://www.pinterest.com/ninefivefree/” _builder_version=”4.5.1″ background_color=”#cb2027″ follow_button=”off” url_new_window=”on”]pinterest[/et_pb_social_media_follow_network][/et_pb_social_media_follow][et_pb_text content_tablet=”
” content_phone=”
” content_last_edited=”on|tablet” _builder_version=”4.5.0″ custom_padding=”|||0px||” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|phone”]
[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.3″][et_pb_text _builder_version=”4.5.1″ text_font=”|700||on|||||” text_text_color=”#ffffff” text_letter_spacing=”4px” header_font=”Montserrat||||||||” background_color=”#0878C4″ transform_translate_linked=”off” text_orientation=”center” background_layout=”dark” max_width=”62%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”11px||11px||true|false” link_option_url=”https://ninefivetofreedom.com/newsletter” custom_css_main_element=”transition: transform 300ms ease;||transform: translatey(0px);” border_radii=”on|4px|4px|4px|4px” border_color_all=”#7cda24″ border_width_all__hover_enabled=”off|hover” border_radii__hover_enabled=”off|hover” border_radii__hover=”on||||” content__hover_enabled=”off|hover” content__hover=”
” background__hover_enabled=”on|hover” background_color__hover=”#0052bf” background_enable_color__hover=”on” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” custom_css_main_element__hover_enabled=”on|hover” custom_css_main_element__hover=”transform: translatey(3px);”]
Subscribe
[/et_pb_text][et_pb_text content_tablet=”
” content_phone=”
” content_last_edited=”on|phone” _builder_version=”4.4.3″ custom_padding=”|||0px||”]
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
![Episode 98: How to Be a Knockout Podcast Guest [Jason Cercone]](https://ninefivetofreedom.com/wp-content/uploads/2022/07/098_How-to-Be-a-Knockout-Podcast-Guest_Jason-Cercone-768x402.png)