Episode 30: How to Make 6-Figures When You Aren’t an Expert [Robbin Kleinpenning]
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Episode 30
How to Make 6-Figures When You Aren’t an Expert
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When starting a business, it’s easy to think “I need to be an expert on this topic” before starting. The truth is, you don’t need to be an expert to grow a successful business. Today on the podcast, we’ll be chatting with Robbin Kleinpenning about he was able to create a business that brings in $300k per year. And guess what? He’s NOT an expert.
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Hosts & Guests
Host – Nick Nalbach
Guest – Robbin Kleinpenning
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Contact the Guest
Visit Robbin’s YouTube Channel
Download The 100 Daily Sign-Ups eBook
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Share Episode
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Links & Resources
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Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.
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Connect with Robbin
- Subscribe to Robbin’s YouTube Channel
- Visit Robbin’s New Website: CreatorEgg.com
- Connect with Robbin on Instagram
- Download The 100 Daily Sign-Ups eBook
If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes
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Download the Free Podcasting Quick-Start Guide
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Show Notes
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Not an expert? All hope is not lost!
You might not have all the answers, or be an “expert” in your niche, but there is a really simple thing you can do to still grow your business.
Interview experts.
How to Start a Business by Interviewing Experts
If you’ve already listened to the episode, you heard how Robbin was able to build a business in the puppy training niche that made him $300k last year.
The crazy thing is that he did it all with no expertise on the topic.
If you haven’t listened to the episode yet, you’ll definitely want to. It’s an incredible story.
Even though Robbin is not an expert on dogs or puppy training, he was able to write 4 self-published books, start a podcast, and even create online courses in the puppy training niche. All this led to him making over $300k in 2020.
If he’s not an expert on puppy training, how is this possible?
He leveraged other people who ARE experts.
Robbin reached out to vetrinarians, dog trainers, etc (who are all experts on the topic) and interviewed them.
He asked them questions his audience was asking on the topic, and was able to use that information to create his own free and paid content.
By interviewing experts, he was able to build an entire business around something he knew very little about, and you can too.
Benefits of Interviewing Experts
Interviewing experts is just another form of research. You do the same thing when trying to come up with content for your blog or videos you’re looking to create.
Chances are, you have a little bit of knowledge or background in the topic, and then you take to Google to fill in the missing pieces.
If you’re looking to interview experts, you need to come at it with the same idea in mind.
–> Here is my basic knowledge of the topic.
–> What are the missing pieces or questions that are still left unanswered?
The experts are there to help you fill in those missing pieces.
Why not just go to Google or YouTube?
You very easily could, but interviews come with their own list of benefits:
- You get first-hand knowledge from the experts themselves
- You can build relationships with these experts
- People like hearing from people
- In time, you may even be considered as an expert because of your experience and connection with the other experts
How to Interview Experts: Step-By-Step Guide
There are a number of ways to conduct the interview (ie podcast, video, blog, etc). Determining the medium for sharing this information is up to you and what you’re most comfortable with.
Once you’ve decided how you plan to distribute the information you gain from these experts, now it’s time to start finding experts to interview and conducting the interviews.
1. Start with a List of Experts
The first thing you need to do is come up with a list of experts you would like to interview. This will require a little bit of research to find the right people, but shouldn’t take you too long.
Shoot for around 25-30 experts you’d like to reach out to.
2. Begin Reaching Out to Experts
After you have your list of experts, you need to start reaching out to them via email.
The important thing here is to be short and to the point. You’re dealing with professionals who have busy schedules.
- Briefly state who you are
- Why you want to interview them
- Refer to a website/more information about your business, blog, content (this shows credibility)
Having a clean looking website will help boost your credibility and help the interviewee understand whether or not the interview is worth their time.
3. Research the Expert
You should have already done a bit of research on the expert your are reaching out to, but once they have agreed to the interview, do a little more (it never hurts to have more information at your disposal).
It wouldn’t hurt to follow up with the expert who agreed to the interview and give them an idea of the types of questions you are going to be asking them. This will give the expert a little time to prepare for the interview.
4. Write Questions for the Expert Interview
Come to the interview with 7-10 questions ready to go.
Think oustide the box with this. Unless you are doing a podcast interview, you likely don’t need to ask the expert who they are. You probably already have this information to include in your content.
Instead, focus on the questions your audience will want to hear about.
5. Follow Up with the Expert 1 Day Before the Interview
Before I do an interview with guests on the Nine-Five Podcast, I always send an email before the interview.
One of the biggest complaints I hear from guests that have been on other podcasts is that the podcaster doesn’t reach out prior to the interview.
Reach out before the interview and confirm that they will be able to make the interview and ask if they have any questions prior to the interview.
6. Test Your Equipment
This is going to vary depending on the type of interview you’re doing. Test any video/audio equipment you have the day of the interview. Ensure everything is in working order.
Trust me on this one. You do not want to get through the interview only to find out that equipment or software malfunctioned and the interview is completely lost.
7. Prepare Your Interview for Distribution
Depending on how you decided to conduct the interview, you may need to do some editing of video or audio.
Additionally, think about how this content can be repurposed for other platforms.
I personally like to record my interview with video and audio. Once the interview is done, I can transcribe the audio and turn it into a blog post, distribute the audio via my podcast, and even upload the video to YouTube.
8. Share the Content with the Expert You Interviewed
Once your podcast, blog post, or video (or all 3!) is live, share the content with the expert you interviewed. If the interview went well, that expert is going to want to share the interview with their audience.
THIS is how you can really scale and grow your own audience.
9. [BONUS] Create Social Media Posts for the Expert
If you are feeling extra motivated to get this interview out into the world, create social media posts for the expert.
One of the toughest parts of getting a busy person to share your content (even if they are a part of it) is that they have to invest time in creating posts for social media to help share it.
If you create the social media graphics or videos for them, it just became a whole lot easier for them to share your content with their audience.
Interview Experts to Leverage Your Own Brand
Interviewing experts can be a great way to build recognition in your niche or industry, create relationships with experts, and build credibility for yourself and your brand.
Once you’ve been able to interview several experts, think about ways you can turn that content into something profitable.
Robbin was able to create eBooks, online courses, and even start his own podcat out of the interviews he did which all led to him making $300k in his puppy training business.
You can do it too!
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Thank You!
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I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!
What was the most useful part of this episode with Robbin?
Leave a comment below and let me know!
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