Episode 77

Breaking Into the Sharing Economy: Establishing Your Brand as a Marketplace Business [Hannah Pobar]

by | Jan 7, 2022 | Podcast | 0 comments

The sharing economy has boomed since the introduction of businesses like AirBnb and Uber. More brands like this are popping up, but with that comes an extra set of challenges.

Today’s guest, Hannah Pobar, launched her own peer to peer brand Home Studio List, which allows creators the ability to rent rooms and spaces from other people in their area for their creative work. In this episode, she discusses how she has been able to become so successful with it.

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Show Notes

After moving to California and spending several years focusing on her photography career, Hannah Pobar realized she needed to make a little extra money.

With a beautiful, photogenic apartment, Hannah decided to allow other photographers and creators rent out rooms in her apartment for their creative work. This led to Hannah bringing in a couple thousand dollars of extra income each month! – The idea of Home Studio List was born.

In the episode Hannah shares how she was able to build Home Studio List, a business the relies heavily on the idea of a sharing economy, a model very similar to businesses such as AirBnb and Uber.

Building a business like this comes with a new set of challenges because you are no longer serving one audience, the customer. In a sharing economy like Home Studio List, you need to market to two different markets, those who want to list and those who want to rent.

 

3 Main Takeaways from The Episode:

By the end of this episode, you should have learned:

  1. How to launch and start building traction in the peer to peer and economy sharing space
  2. The importance of not getting hung up on the tiny details – focusing on the big picture and getting feedback early
  3. How vital it is to have boots on the ground and build a brand around your peer to peer business

Did You Enjoy the Episode?

I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

 

What was your biggest takeaway from today’s interview?

Leave a comment below or join the Nine-Five Nation Community to let me know there!

 

 

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"The value you provide to others directly correlates to your success. The more value you provide, the more successful you become. Focus on the value!"

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I am an entrepreneur and adventure enthusiast, looking to break free from the Nine-Five grind. I'll show you what has worked and is currently working for me, as well as what hasn't worked so well.

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