Episode 76

Getting the Most out of Marketing Research by Asking the Right Questions [Annie Singer]

by | Jan 7, 2022 | Podcast | 0 comments

The more you know about your market and the audience that resides in that market, the more successful you can be in marketing to them. Today, marketing research expert Annie Singer is here to talk with us about how to effectively perform market research to start or continue growing your business.

Links & Resources

Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

Connect with Annie

Additional Resources, Tools, and Links

  • If you are a creator who loves to cook and want to share your own recipes online, WHILE making a profit, visit Reciple
  • If you want more advice on market research or need help developing a marketing strategy for your business, visit annie-singer.com
  • Share your thoughts on the show in the Nine-Five Nation Facebook Group

If you haven’t done this already, go leave a review of the Nine-Five Podcast over on iTunes!

 

Show Notes

With a Master’s Degree in marketing research and having spent a great deal of time working in the field, today’s guest Annie Singer definitely qualifies as an expert her field.

After spending several years doing SEO and market research for varous companies, Annie came to a crossroads in which she needed to make a decision: continue on the corporate ladder with a new company, or build a brand of her own.

Since she is joining us today, I’m sure you can guess the route she chose!

Today, Annie is going to be talking with us about how she went around finding the right business model, finding the right audience for her business, and then launching that business into what is now known as Reciple.

And many of the answers she came up with were a result of the market research tactics she is sharing with us today.

 

3 Main Takeaways from The Episode:

By the end of this episode, you should have learned:

  1.  Finding the right people to talk to when conducting marketing research (even if you don’t have an audience yet).
  2. Why asking the wrong questions is wasting you and your audience’s time.
  3. How to start asking the right questions that will actually benefit your business.

Did You Enjoy the Episode?

I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

 

What was your biggest takeaway from today’s interview?

Leave a comment below or join the Nine-Five Nation Community to let me know there!

 

 

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