Episode 87

Podcast Monetization: The Road to Becoming a Full-Time Podcaster [Peter Birch]

by | Apr 6, 2022 | Podcast | 0 comments

Podcast monetization is a hot topic. Whether you already host your own show, or are just now thinking about hosting your own show, you likely want your podcast to make you money. Today, Peter Birch is talking all about how this very topic, and how he has managed to make running his podcast his full-time gig.

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Show Notes

What is the first thing that comes to mind when you think podcast monetization?

It’s likely podcast sponsorships.

Back in episode 69 with Melissa Guller, she explains that sponsorships make up only a fraction of her overall revenue. Peter Birch‘s podcast, Talking HealthTech is a little bit different.

The majority of his revenue is coming from the sponsorhsip packages that he offers. But here’s the catch:

He’s not just selling 30 second ad spots on his show. He’s connecting with relevant people in his industry to cut a deal. His sponsors gain access to their exact market, and his audience is exposed to products/services that are directly relevant and make sense to them.

Aside from the sponsorship packages that Peter discusses in the episode, he also talks about other areas of his community that he is growing and monetizing to further expand the revenue coming in from his podcast.

 

3 Main Takeaways from The Episode:

By the end of this episode, you should have learned:

  1. Ways to monetize and make a living from podcasting
  2. How building credibility within your industry can lead to target and lucrative sponsorship deals
  3. Bringing on guests who pay to be on your show – how to do this in a way that won’t rub people the wrong way.

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"The value you provide to others directly correlates to your success. The more value you provide, the more successful you become. Focus on the value!"

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I am an entrepreneur and adventure enthusiast, looking to break free from the Nine-Five grind. I'll show you what has worked and is currently working for me, as well as what hasn't worked so well.

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