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Episode 40

Turning a “Sticky Note” Breakup into a Full-Time Business [Rachel Khona]

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What would you do if your significant other broke up with you via a sticky note? If you’re Rachel Khona, you start a business. In the episode today, Rachel is talking to us about her Ecomm stationary company, Crimson and Clover Studio. We discuss how she came up with the idea following her breakup and how she’s managed to grow her company.

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[fusebox_transcript]

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Hosts & Guests

Host – Nick Nalbach

Guest – Rachel Khona

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Contact the Guest

Rachel Khona Instagram

Crimson and Clover Studio on Instagram

Visit Crimson and Clover Studio

Share Episode

Share on Facebook

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Links & Resources

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Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

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Connect with Rachel

Follow Crimson and Clover Studio on Instagram
Follow Crimson and Clover Studio on Twitter
Crimson and Clover on Facebook
Crimson and Clover on TikTok

Additional Resources and Links Mentioned

Visit Rachel Khona online
Visit Crimson and Clover Studio online

If you haven’t done this already, go leave a review of the Nine-Five Podcast over on iTunes!

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Show Notes

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Rachel Khona is a writer and entrepreneur who has written for many large outlets such as, The Washington Post, Cosmopolitan, Playboy, The New York Times, and many others.

After her boyfriend broke up with her on a sticky note, Rachel found an opportunity to create an ecommerce brand around the silly sayings and sticky notes her ex boyfriend and her would write to each other.

After starting out with greeting cards, Rachel set her sights on more products for the Crimson and Clover Studio brand and hasn’t looked back since. Crimson and Clover now has a large selection of products with hilarious captions and sayings.

In this episode, we discuss her story of getting started, and how she has managed to build and grow her brand.

Key Takeaways and Topics from the Interview

Throughout the episode, Rachel shares a lot about her experience of transitioning from her 9-5 job to focus on her business full-time.

Going from a hostile work environment to running her own business came with challenges, but she has accomplished so much since taking the leap.

Here are a few of the big takeaways from the episode:

Trust your gut – there were many people that tried to tell her how to run her business, but Rachel found something that worked and stuck with it
Use established networks and platforms to validate – if you want more exposure for your brand, you need to find ways to validate your idea. Rachel started on Etsy, and once she was able to validate her idea and realized that there was a market, she focused on building her own website.
Don’t limit your control – starting on platforms like Etsy can be great for validating, but Etsy is the business in control. They can shut you down at any moment. If you want to scale and grow a highly-successful business, don’t be afraid to step off those platforms and start building your own website.
Think about hiring employees – you can’t be great at everything. Think about what skills you lack and how much more your business could grow if you hired employees or virtual assitants to take care of the tasks you aren’t as skilled at

We cover a lot in this episode, so make sure you tune into the full-episode on your favorite podcast app!

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Thank You!

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I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

What is a crazy online business story that you have?

Leave a comment below and let me know!

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