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Episode 24

Lessons Learned in 2020 and Growing Your Business in 2021

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2020 has been a crazy year for everyone. Since starting the podcast, I have learned a lot from the guests that I’ve brought on. In this episode, learn where I’m going to be taking the Nine-Five brand and how you can turn 2021 into your most productive year ever!

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Hosts & Guests

Host – Nick Nalbach

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Contact the Nick

Follow me on Twitter

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Download the Workbook

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Show Notes

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2020 is coming to a close, which means it’s time to set our sights on crushing 2021.

Where I’m Heading with Nine-Five to Freedom

Until this point, I have not spent much focus on monetizing my brand. My main priority has been building an audience and connecting with other amazing entrepreneurs and business owners.

Monetization

I’m finally at the point now where I am looking to start monetizing Nine-Five to Freedom.

To do this, I’ll be focusing very heavily on:

Nine-Five Podcast
Video Content
Paid Courses and Offerings

As you know, I have been talking very strongly about video in the recent episodes. That is because video marketing is going to be a BIG part of my 2021 strategy.

In fact, I just published a video series over on YouTube earlier this week (Dec. 28th, 2020).

Check out my new channel to see how that series went.

This series is about how to start a podcast, and is something that I’ll be focusing on a lot in the beginning of 2021. I want to help others start their own podcast!

Since starting my podcast back in July 2020, I’ve become a huge advocate for the platform. I feel like I’ve not only been able to help more people through podcasting, but I’ve also made some amazing connections through my own show.

If you’re interested in starting your own podcast, you can grab my free quick-start guide here and expect to start seeing some paid courses and opportunities to work with me in getting your very own podcast started.

Social Media

Since starting Nine-Five to Freedom, I have been heavily focused on Twitter when it comes to social media.

I’ve met some amazing people through the platform, and many have become some of my best friends in the online space.

Although I’m not going away from Twitter, I realize that I need to start focusing on platforms that will help me grow my brand even more.

That is why I’ll be setting my sights on TikTok and LinkedIn.

Both platforms still have an amazing organic reach compared to any other social media channel. With my recent interest in video content, TikTok is one of the most logical steps to take when it comes to growing my online presence.

Rolling into 2021 Strong

To make 2021 your most productive year yet, there are three things that I want you to think about:

What does your audience want/expect from you?
Building a content strategy
Expanding your reach online

What Does Your Audience Expect from You?

All too often, we create content we think will go over well.

Why not ask them what they want?

This is exactly what I did.

I reached out to my audience in my email list, on social media, and in some communities that I’m a part of.

I asked them, “What is the #1 challenge you face when it comes to online business?”

In doing this, I received a TON of amazing responses and this has really helped me plan my content out.

Building a Content Strategy

It’s not enought to create a bunch of content.

A common theme on the podcast that I’ve heard from guests is that no one is focusing on the strategy.

If there is no strategy in place, you’ll be aimlessly creating content with nothing to show for it.

In 2021, I want you to focus on developing a real strategy for your content.

What is the purpose of your content?

Does you audience even want this content? – this is where implementing the strategy listed above may come in handy for you.

If you create a blog post, video, or podcast episode, sincerely think about how you can create an entire ecosystem around your content.

Expanding Your Reach Online

Lastly, I want you to think about how you can expand your presence online.

There are tons of platforms out there where you audience may live.

Are you reaching them?

This is why I’m setting my sights on TikTok and LinkedIn.

If I’m going to be creating more video content, why not go where video is the hottest and my reach is maximized?

OR if you’re a blogger, maybe it’s time to start thinking about incorporating your own video content or maybe even starting a podcast!

If my opinion means anything to you, I’d HIGHLY recommend thinking about podcasting. The experience has been transformational for me and I only wish I would have started it sooner.

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Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

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Connect

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Tools for Creating a Strategy

Thinking About Starting a Podcast?

Watch How to Start a Podcast Video Series
Download the Podcasting Quick-Start Guide

If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes

Thank You!

I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

If you enjoyed this episode, please head over to iTunes and leave a review. Your reviews are what help get this podcast in front of more people!

What is your biggest focus going to be as we roll into 2021?

Let me know in the comments below.

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