2020 is coming to a close, which means it’s time to set our sights on crushing 2021.
Where I’m Heading with Nine-Five to Freedom
Until this point, I have not spent much focus on monetizing my brand. My main priority has been building an audience and connecting with other amazing entrepreneurs and business owners.
I’m finally at the point now where I am looking to start monetizing Nine-Five to Freedom.
To do this, I’ll be focusing very heavily on:
- Nine-Five Podcast
- Video Content
- Paid Courses and Offerings
As you know, I have been talking very strongly about video in the recent episodes. That is because video marketing is going to be a BIG part of my 2021 strategy.
In fact, I just published a video series over on YouTube earlier this week (Dec. 28th, 2020).
Check out my new channel to see how that series went.
This series is about how to start a podcast, and is something that I’ll be focusing on a lot in the beginning of 2021. I want to help others start their own podcast!
Since starting my podcast back in July 2020, I’ve become a huge advocate for the platform. I feel like I’ve not only been able to help more people through podcasting, but I’ve also made some amazing connections through my own show.
If you’re interested in starting your own podcast, you can grab my free quick-start guide here and expect to start seeing some paid courses and opportunities to work with me in getting your very own podcast started.
Since starting Nine-Five to Freedom, I have been heavily focused on Twitter when it comes to social media.
I’ve met some amazing people through the platform, and many have become some of my best friends in the online space.
Although I’m not going away from Twitter, I realize that I need to start focusing on platforms that will help me grow my brand even more.
Both platforms still have an amazing organic reach compared to any other social media channel. With my recent interest in video content, TikTok is one of the most logical steps to take when it comes to growing my online presence.
Rolling into 2021 Strong
To make 2021 your most productive year yet, there are three things that I want you to think about:
- What does your audience want/expect from you?
- Building a content strategy
- Expanding your reach online
What Does Your Audience Expect from You?
All too often, we create content we think will go over well.
Why not ask them what they want?
This is exactly what I did.
I reached out to my audience in my email list, on social media, and in some communities that I’m a part of.
I asked them, “What is the #1 challenge you face when it comes to online business?”
In doing this, I received a TON of amazing responses and this has really helped me plan my content out.
Building a Content Strategy
It’s not enought to create a bunch of content.
A common theme on the podcast that I’ve heard from guests is that no one is focusing on the strategy.
If there is no strategy in place, you’ll be aimlessly creating content with nothing to show for it.
In 2021, I want you to focus on developing a real strategy for your content.
What is the purpose of your content?
Does you audience even want this content? – this is where implementing the strategy listed above may come in handy for you.
If you create a blog post, video, or podcast episode, sincerely think about how you can create an entire ecosystem around your content.
Expanding Your Reach Online
Lastly, I want you to think about how you can expand your presence online.
There are tons of platforms out there where you audience may live.
Are you reaching them?
This is why I’m setting my sights on TikTok and LinkedIn.
If I’m going to be creating more video content, why not go where video is the hottest and my reach is maximized?
OR if you’re a blogger, maybe it’s time to start thinking about incorporating your own video content or maybe even starting a podcast!
If my opinion means anything to you, I’d HIGHLY recommend thinking about podcasting. The experience has been transformational for me and I only wish I would have started it sooner.
Links & Resources
Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.
Tools for Creating a Strategy
Thinking About Starting a Podcast?
- If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes
I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!
If you enjoyed this episode, please head over to iTunes and leave a review. Your reviews are what help get this podcast in front of more people!
What is your biggest focus going to be as we roll into 2021?
Let me know in the comments below.
Episode 66 How to Balance a 9-5 Job While Building a Business or Side Hustle [Andres Moran]Dropping out of your 9-5 job to start building your dream business probably isn't the smartest option available to you. Unless you're sitting on a pile of cash, you'll likely...
Episode 65: Software as a Service: From Minimum Viable Product to Minimum Sellable Product [Jeroen Corthout]
Episode 65 Software as a Service: From Minimum Viable Product to Minimum Sellable Product [Jeroen Corthout]Before you start working on your next big software idea, you should know what you're getting yourself into. Jeroen Corthout, Co-Founder of SalesFlare, is here to...
Episode 64 Dodging Imposter Syndrome and Generating Possibilities [David Wood]Have you ever come up with THE idea, get started on it, only to give up 2 months laters? This is often called The Dip or Valley of Despair. You might get excited about something only to...