Episode 54

From Student to Forbes 30 Under 30: How to Grow Your Business on Social Media [Xenia Muntean]

by | Aug 16, 2021 | Podcast | 0 comments

There’s no hiding the fact that social media can be an excellent tool for connecting with your audience, creating brand awareness, and building a business. But it’s never as simple as signing up for an account and posting. A strategy is most definitely needed and today, we are talking with CEO and Co-Founder of Planable, Xenia Muntean about how use social media with a strategy in mind.

Links & Resources

Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

Connect with Xenia

  • Follow Xenia on Twitter
  • Connect with Xenia on LinkedIn
  • Connect with Xenia on Facebook
  • Collaborate and manage your social media with Planable – USE DISCOUNT CODE: NineFive30

Additional Resources Mentioned

  • Episode 32 with Co-Founder of Wildcast, Madison Catania

If you haven’t done this already, go leave a review of the Nine-Five Podcast over on iTunes!

 

Show Notes

The Forbes 30 Under 30 entrepreneur, Xenia Muntean started building her own digital marketing agency while still in school.

After working with many clients, she realized there had to be an easier way to collaborate with clients to where she wasn’t wasting all of her time creating mock-ups, fumbling through email communications, and planning their social media content. This birthed the idea for her company, Planable.

In this episode, we dive into Xenia’s story about how she was able to put her perfectionism aside to create Planable, AND how you can start using social media with a purpose that will help you grow your business.

 

Key Points Discussed in This Episode

 

There are some very high-level business and entrepreneurship gems in this episode, but today’s main focus is on the social media aspect and how we can prevent ourselves from just aimless posting and time wasted.

Biggest Takeaways from the Episode:

  1. How to validate your business (and how to not let perfectionism get in the way)
  2. Creating a social media strategy that can actually help grow your business
  3. Biggest mistake most social media marketers make when trying to tackle social media

If you’re like me, you probably signed up for all the social media accounts, started posting everywhere, only to find out that you can’t gain any traction on any of them.

It’s likely because you are 1) spreading yourself too thin (trying to be everywhere) and/or 2) not thinking about social media with a strategy or goal in mind. And no, “gaining more followers” or “blowing up my business” don’t really count as goals.

Once you start strategizing and thinking carefully about WHY and WHAT you’re posting, social media gets a lot easier.

I Want to Know…

I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

 

What experiments are you going to test over the next few months?

Leave a comment below and let me know!

 

 

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