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Show Notes

James Hipkin‘s experience working with major brands like Apple, Visa, and British Airways has given his an incredible amount of knowledge in the digital marketing space.

We become so easily caught up in the next best marketing strategy and finding ways to essentially “trick customers into coming to our websites. But no amount of ad-spend is going to get you customers if your website isn’t telling the right story. Your website is the core basis for James’ Hub and Spoke framework.

In addition to sharing this framework, James also shares the difference between a marketing funnel and a sales funnel (yes they are very much different), and how we can use those along with our newly refined Hub, to attract the right customers to our brand.

3 Main Takeaways from The Episode:

By the end of this episode, you should have learned:

1. What is the Hub & Spoke Model? How can it help unify your digital marketing strategy.
2. Why your website is the MOST IMPORTANT aspect of your digital marketing strategy for attracting leads and customers.
3. How are marketing funnels and sales funnels different, and why you must leverage BOTH to succeed.

Did You Enjoy the Episode?

I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

What was your biggest takeaway from today’s interview?

Leave a comment below or join the Nine-Five Nation Community to let me know there!