Episode 86

Cutting Through the Digital Marketing B.S. [James Hipkin]

by | Mar 30, 2022 | Podcast | 0 comments

Are you sick of all the digital marketing strategies? Well, if your website isn’t sending the right message, none of those strategies matter. Today, James Hipkin shares his Hub and Spoke framework for creating a full-fledged digital marketing strategy that actually builds trust and credibility with your future clients and customers.

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Show Notes

James Hipkin‘s experience working with major brands like Apple, Visa, and British Airways has given his an incredible amount of knowledge in the digital marketing space.

We become so easily caught up in the next best marketing strategy and finding ways to essentially “trick customers into coming to our websites. But no amount of ad-spend is going to get you customers if your website isn’t telling the right story. Your website is the core basis for James’ Hub and Spoke framework.

In addition to sharing this framework, James also shares the difference between a marketing funnel and a sales funnel (yes they are very much different), and how we can use those along with our newly refined Hub, to attract the right customers to our brand.

 

3 Main Takeaways from The Episode:

By the end of this episode, you should have learned:

  1. What is the Hub & Spoke Model? How can it help unify your digital marketing strategy.
  2. Why your website is the MOST IMPORTANT aspect of your digital marketing strategy for attracting leads and customers.
  3. How are marketing funnels and sales funnels different, and why you must leverage BOTH to succeed.

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I am an entrepreneur and adventure enthusiast, looking to break free from the Nine-Five grind. I'll show you what has worked and is currently working for me, as well as what hasn't worked so well.

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