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Episode 9

It’s All About the Strategy: Digital Marketing

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One of the biggest mistakes businesses and entrepreneurs make is not having a strategy or plan in place for their digital marketing. Today, we are chatting with Lenny Richardson who shares his experience in the digital marketing world to help you be more effective online.

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Hosts & Guests

Host – Nick Nalbach

Guest – Lenny Richardson

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Contact the Guest

Follow Lenny on Instagram

Download 3 Ways to Keep Your Business From Dying

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Show Notes

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Do you have a plan for growing your business online?

If you aren’t logging online with a strategy in place, you could be making a huge mistake.

One of the biggest things businesses and entrepreneurs fail to do is develop a real plan before showing up online.

Without a clear strategy and objective, it becomes very difficult for you to make a single sale, much less be successful online.

Biggest Mistakes People Make In Digital Marketing

1. Not Listening to Your Audience: In many cases, where you start, is not where you’ll end up. What I mean by that is, you may get into business with a plan, but in most situations, your business will take a crazy turn (if you’re listening to your audience).

It is absolutely crucial (especially for new businesses) to listen to the feedback you get from your audience. The market will tell you which direction you need to go.

2. Not Building an Email List: This is the #1 regret most businesses have; not starting their email list earlier.

I have preached about it before, and I’m taking a hard turn towards email marketing as of late. As we mention in the podcast, on average, email marketing accounts for 4,400% ROI on average. That means for every $1 you invest in email marketing, you get $44 back.

If you haven’t started building your email list yet, there are tons of resources out there that can help you do this, and I will be putting out a ton of content as I learn and continue to grow. Make sure you keep checking back on the Nine-Five Blog.

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Links & Resources

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Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

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Hit up Lenny on Instagram
Don’t forget to download Lenny’s free e-book: 3 Ways to Keep Your Business from Dying
You can get the book Lenny mentioned: Traffic Secrets by Russel Brunson
You can find Ogilvy on Advertising by David Ogilvy
If you’re interested in looking more into influencer marketing, influence.co is a good place to start
Want to impress your friends with a celebrity shoutout? You can check out Cameo
Check out Dashie Games on YouTube and see the kinds of videos he creates to engage his audience
Here is a link to Hubspot CRM if you are in need of a new CRM
I personally use ConvertKit for my email marketing and absolutely love it. If you are interested in checking it out, you can get started for free
If you haven’t already heard about the 80/20 rule or Pareto’s Principle, this is a good resource
If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes

Thank You!

I hope you enjoyed this episode of the Nine-Five Podcast. As always, I want to thank you for listening!

Don’t forget about our goal! We want to try to get more iTunes reviews than last week – this week we had zero 🙁

If you enjoyed this episode, please head over to iTunes and leave a review. Your reviews are what help get this podcast in front of more people!

Before you go,

I am planning a ton of new episodes and content for you guys, but I want to hear from you.

What kinds of content or topics would you like to see me cover on the Nine-Five Podcast?

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