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Episode 19

Bootstrapping Your Way to a 7-Figure Business [Ray Blakney]

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One of the biggest hurdles new entrepreneurs face is coming up with the capital to start their business. How do you start a business if you don’t have any money? Well today, Ray Blakney is on the Nine-Five Podcast to talk to us about bootstrapping your business. In otherwords, starting a business without seeking investors and without any money invested upfront.

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Hosts & Guests

Host – Nick Nalbach

Guest – Ray Blakney

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Contact the Guest

Get in Contact with Ray

Live Lingua

Podcast Hawk

Share Episode

Share on Facebook

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Share on LinkedIn

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Download the Workbook

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Show Notes

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Can You Start a Business with No Money?

Simple answer, Yes.

In fact, as you’ll hear in this episode, Ray has started all of his businesses with no initial money invested in the company. Several of these businsses (like Live Lingua) have gone on to make 6 and 7-figures!

With that said, a business needs one of two things in order to get started:

Money
Time

If you have millions of dollars to invest into a company, you can hire teams or agencies to help get your business up and running.

But let’s be real. Who really has a cool couple million burning a hole in their pocket? I know I don’t!

So if you are like the vast majority of us who doesn’t have the money to invest, that means you need to invest time.

There is no way around it. Any successful business is a result of hard work and plenty of time invested.

Luckily, Ray breaks it down for us in this episode and makes the process extremely simple.

How to Start a Business with No Money

So, HOW exactly can you start a business with no money?

Bootstrapping.

Bootstrapping businesses has kind of become Ray’s “thing.” With bootstrapping, you are starting a business with no initial money invested (aside from basic website hosting, like Bluehost which is actually super cheap).

You Business NEEDS to Solve a Problem

Many aspiring entrepreneurs get caught in the trap of thinking they need to create something that has never been done before.

This is way too difficult just not true.

Instead, you need to be thinking about what problems or pain-points people have. How can you solve or alleviate the problem someone is having with X,Y, and Z?

As we discussed back in episode 18 with Hitesh Sahni, you can find a goldmine of topics and problems to solve by taking a look at Amazon or online course reviews.

People are not shy about sharing things they dislike about a product, book, or course. Costumers are actually more likley to leave a review when something goes wrong as opposed to when something goes well.

Once you’ve identified the problem, it’s time to start doing something about it.

Building Your Business with No Money

One of the easiest most effective ways to build your business up with no money is by taking advantage of SEO.

This is how Ray has started almost all of his businesses.

By targeting the low-hanging fruit (less competitive keywords), you can start bringing people to your site, product page, etc to start making sales.

The key here is to start small.

Here is a brief breakdown of how Ray goes from zero traffic to consistent customers:

Create your product! – Make something, anything. Just get something created that you can sell to your future audience.
Target specific keywords – Use Google Keyword Planner (free) to find the right keywords
- Low competition
- 100-500 monthly searches per month
- What is the searcher’s intent
Write your blog post/content – Write an article that answers people’s questions about the keywords you’re trying to rank for.
- Content needs to be helpful
- Include a CTA (sign up for email list, purchase product, etc)
- Explain the benefit your reader will get by purchasing your product
Track your results – Pay attention to the number of visitors vs the numer of sales you are getting**
Rinse and Repeat

**With each blog post that you rank on the first page, you should start seeing more visitors coming to your site. With those visitors, you should start getting sales (if you are not getting sales, think about the keywords you’re targeting and think again about your searcher’s intent).

This will not be a quick process, but effects of this process will compound over time.

If you write a highly-targeted article and start ranking on Google, let’s say you start getting 200 visitors per month. Maybe those 200 visitors will get you 2 sales each month (this is only a 1% conversion rate and very possible).

From there, you write another article that yields the same, or similar, results. Now you have 400 visitors and 4 sales per month. By increasing your output (content) you’re continously increasing your input ($$).

Now, you may even get to a point where you are making enough from the sales that you can start outsourcing your writing and instead of 1 blog post per week, you are publishing 3 or 4.

Imagine where you could be at after 1 year of turning out consistent content like that!

It Starts with One Action

The process is all fairly simple. But it starts with action. If you don’t create something and get it out into the world, you won’t get anywhere.

Here is a (paraphrased) quote that Ray brought up on the episode from Jack Dorsey, Twitter CEO:

“If you don’t hate the first version of your product, you waited to long to launch.”

Your first offering will NOT be perfect and you should never try to make it perfect. Your audience will tell you what they don’t like about it. It is up to YOU to listen to your audience and create the best version of that product.

But it all starts with you taking that first step.

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Links & Resources

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Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

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Connect with Ray on LinkedIn
Check out Live Lingua, Ray’s first 7-figure business
See Podcast Hawk, Ray’s newest business and project
Here is more info about Kendo, Ray’s sword-fighting hobby
Check out the free Goolge Keyword Planner to start finding the right keywords for your articles
For the more advanced SEOs out there, I highly recommend SEMRush for SEO and keyword research
Read The Lean Startup and learn more about what a “Feedback Loop” is
Read my personal favorite, Millionaire Fastlane (this book changed my life!)
If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes

Thank You!

I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

If you enjoyed this episode, please head over to iTunes and leave a review. Your reviews are what help get this podcast in front of more people!

What was your biggest takeaway from this episode?

Let me know in the comments below.

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