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Episode 45

Starting an Online Business for Less than $100 [ Sarah St. John]

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Do you have the money to start an online business? Well, surprise, you don’t really need a lot. Sarah St. John runs her own brand Frugalpreneur and aims to help others start their own business on a budget. In this episode Sarah shares her story of getting started, and tips that you can use to start your own business with very little money invested.

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Hosts & Guests

Host – Nick Nalbach

Guest – Sarah St. John

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Contact the Guest

Follow Sarah on Instagram

Visit Sarah’s website

Share Episode

Share on Facebook

Share on Twitter

Share on LinkedIn

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Links & Resources

Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

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Connect with Sarah

Follow Sarah St. John on Instagram
Visit Sarah’s website
Download Free Copies of all Sarah’s books
Listen to the Frugalpreneur Podcast

Tools and Resources to Run Your Business on a Budget

Purchase a domain name: 1and1 (recently rebranded to IONOS) – What Sarah uses
Bluehost is another place you can look for domains – What I use
Create all your social media, logos, and branding images with Canva
If you’re looking to start outsourcing some of your work or need help with certain aspects of your business, Fiverr is a cheap and quick way to get help
Making booking calls with clients easy with Calendly – this is what I use for booking all my podcast guests!
Grow your audience and email list by running giveaways with KingSumo

Additional Resources and Links Mentioned

Learn how to grow your brand through podcasting with Podcast Profit Pro
Already have a podcast? Let Podseam take care of the editing for you
Learn how to start a business with a minimum viable product (MVP) by reading The Lean Startup

If you haven’t done this already, go leave a review of the Nine-Five Podcast over on iTunes!

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Show Notes

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The lack of large capital holds many people back from starting their own business.

“But I don’t have a TON of money sitting aside to start my own business.”

In many cases, this is either a limiting belief OR this is an excuse for not starting.

The truth is, you don’t need a pile of money to get started. Take today’s guest Sarah St. John as an example.

Sarah currently runs her brand Frugelpreneur on roughly $60/month! – You likely spend more than that on Starbucks each month or on a single night going out for dinner each week.

Sarah started Frugalpreneur as a way to help people get into entrepreneurship and start their own businesses so they can leave behind their 9-5 jobs. The best part, she does it by helping people get started for under $100!

Once Sarah realized she wanted to help more people, she wrote Frugalpreneur (see the link for Sarah’s books above to download your free copy). With the lauch of the book came the Frugalpreneur Podcast.

Since launching the podcast, Sarah has gotten her brand in front of a larger audience and helped more people start the business of their dreams.

In the episode, Sarah shares her story of building and growing this brand and how YOU can start and grow your own business for less than $100.

Key Takeaways From This Episode

I highly encourage you to listen all the way through this episode, but here are a few of the tips that Sarah shared on the episode to help you get started:

Find your idea – this should be the very first thing you do. Do some research, find what interests you, what you’re good at, etc, and then see if there are others who are making money doing the same thing.
Build your website – This is probably going to be your biggest investment at the beginning, but luckily there are tools and resources (listed above) that can help you get your website up and running for very cheap.
Focus on building an email list early – social media is great, but we really don’t know how long these platforms will be around for. By building an email list, you can ensure that you always have contact with your audience no matter what new platform develops.
Start or be a guest on podcasts – podcasting is one of the best ways to get you or your brand in front of the exact audience you’re looking to reach. No where else will you have 20-60 minutes of someone’s undivided attention.
Collaborate with others – the best way to grow your audience is to leverage other peoples’ audiences. Just remember, this is a two-way street. If someone is giving you access to their audience, be sure to be providing value.

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I Want to Know…

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I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

How do you feel about starting your own business after hearing this episode?

Does it feel a little more attainable? (If not, what are you still struggling with?)

Leave a comment below and let me know!

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Download the Workbook

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