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Episode 13

Growing Your Email List and Getting Started with Email Marketing

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Did you know, on average, email marketing contributes to more revenue per dollar than any other form of digital marketing? It is an extremely important form of marketing for ANY business. Today, we are chatting with Rahul Choudhary to discuss how to start growing your list and how you can get started with email marketing today!

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Hosts & Guests

Host – Nick Nalbach

Guest – Rahul Choudhary (R.C.)

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Contact the Guest

Follow Rahul on Twitter

Blog2Brand

Get the Email Marketing Bundle (affiliate link)

Share Episode

Share on Facebook

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Show Notes

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Email marketing is a major source of revenue for many businesses. When done correctly, email marketing can be THE main source of revenue for your business or brand.

In addition to being a great source of revenue for your business, email marketing is one way in which you have complete control over your subscribers and contacts.

With social media, for example, you don’t own anything that you share on the platform. Facebook can decide to ban you, block you, or prevent your content from being seen.

On the other hand, when you are growing your email list, YOU OWN YOUR LIST. You will always have a way to reach the subscribers on your list.

How Do I Create an Email List?

You can no longer get people to sign up for your email list by simply putting a form on your website that says, “Join the Mailing List.” We all get far too many emails each day for anyone to willingly give you their email address.

Instead, you need to provide some kind of incentive so people will give you their email. This is done in the form of content upgrades and lead magnets. By creating high-quality, premium resources such as checklists, quick start guides, or email courses, followers are much more likely to give you their email in exchange for your awesome resource.

Content Upgrades

A content upgrade is a free checklist, guide, or additional content/information that you create to supplement a blog post or information page on your website.

A content upgrade should be related to the content it is “upgrading” and most likely wouldn’t make sense to with any other piece of content or page on your website.

Lead Magnets

A lead magnet is typically a guide, email course, or workbook (among many other options) that is evergreen. This is usually a more premium option vs a content upgrade but can be shared or viewed as its own piece of content.

A lead magnet can be shared with any blog post, webpage, or even shared directly to your followers.

The important thing to remember with both content upgrades and lead magnets is that they need to be valuable.

“Would you give someone your email for this [insert free product here]?”

Obviously, the more value you can provide in your incentive, the more likely people are to give you their email to receive that incentive.

What are the Best Email Service Providers?

Now, I am a little biased on this front, but there are many well known ESPs (Email Service Providers) out there.

As you’ll hear in this episode, both Rahul and I prefer ConvertKit.

Full Disclosure: I am an affiliate for ConvertKit, so if you choose to purchase through the link provided I will receive a small commission. This comes at no additional cost to you.

I have tried several other ESPs in the past, including Mailchimp and MailerLite, but none of them have been nearly as simple or intuitive as ConvertKit.

If you do happen to sign up for a ConvertKit account (with or without my affiliate link), feel free to reach out with any questions. I personally love the software and would love to help you get started.

Here are some of the top ESPs that are popular among other email marketers:

ConvertKit (free & paid options)
Mailchimp (free & paid options)
MailerLite (free & paid options)
GetResponse (paid options only)
Aweber (free & paid options)

These are just some of the high-level topics that we cover in this episode. To get all the juicy stuff, make sure you listen to the full episode!

You can find all the links we discussed in this episode below.

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Links & Resources

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Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

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Follow Rahul on Twitter: @itsrahulc
Check out what Rahul is doing on his blog and website, Blog2Brand.com
Get your copy of the Email Marketing Bundle – I’ve gone through all of the content in the bundle and have gotten TON of value from it!
ConvertKit is my go-to ESP. I absolutely love it and will be happy to help anyone looking to get started!
We briefly mentioned my free productivity workbook. Grab your copy of Increase Productivity and Get More Done
If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes

Thank You!

I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

If you enjoyed this episode, please head over to iTunes and leave a review. Your reviews are what help get this podcast in front of more people!

Have you started building your email list yet?

Let me know in the comments below!

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