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Episode 17

Content Creation From Start to Finish

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Content creation is one of the most important aspects of any business, but not many people know how to do it correctly. In this week’s episode with Hitesh Sahni, we discuss the process he uses to create amazing and helpful content from researching your topic to marketing and scaling your content creation efforts.

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Hosts & Guests

Host – Nick Nalbach

Guest – Hitesh Sahni

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Contact the Guest

Connect with Hitesh on LinkedIn

Visit Smemark

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Download the Workbook

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Show Notes

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You most likely spend a TON of time on your content. But are you doing it the right way?

In this episode of the Nine-Five Podcast, we are discussing the topic of content creation with Hitesh Sahni. In this episode, Hitesh takes us through his ENTIRE content creation process including:

 

1. Research tips and tactics
2. Consistency with your content
3. Creating high-quality content
4. Promotion and marketing
5. Scaling the content creation process

 

How to Research for Your Content Topics

 

The most important steps in creating quality content is doing the proper research. One of the biggest mistakes entrepreneurs make is not knowing or understanding the content they are writing about. Does fake it until you make it sound familiar?

 

Here are a few places to start:

• Amazon Reviews
• Amazon Book – Table of Contents
• Udemy, Teachable, Thinkific course reviews and contents
• Skyscraper Technique (more on this below)

We discuss how to take advantage of all these research tactics in the episode, so make sure you listen to the full episode.

 

Creating Content Consistently

 

It’s not enough to simply create high-quality content. You also need to be consistent with the frequency in which you are sharing your content as well.

As you build up an audience as start bringing more people to your content, they will come to expect more from you. Maintaining a consistent schedule is way to give your audience an idea of what they can expect.

The more content you can create, the better, but not everyone can create content to release everyday. That is alright!

If you can produce one blog post each week, or maybe it’s only one every two weeks, set a schedule for yourself and STICK TO IT. Hitesh recommends creating an editorial or content calendar to help you stay organized and on track.

 

High-Quality Content for the Win!

 

There is a lot that goes into truly creating high-quality content.

Lucky for us, not many people are doing it correctly. This means there is a huge opportunity to get a jump on our competitors.

Above, we mentioned the Skyscraper Technique, a term coined by Brian Dean of Backlinko. This strategy involves searching for your topic on Google and paying attention to what kind of content is being shared in the Top 10 results. Just a few things to look for when using this technique:

• What kind of post is it? (list post, how-to, interview, etc)
• What type of media is included? (images, video, audio files, etc)
• The tone of the blog posts
• Who is this content intended for?

This content is in the Top 10 search results for a reason. Take what you’ve learned from each of these posts and try to create something that either combines strategies or improves upon these strategies.

In many instances, you can find differences in the content pieces and bring them altogether into one ultimate post.

 

Promoting Your Content

 

Content marketing is 80% marketing and 20% content. That means once you’ve done all the work to create your high-quality content, it’s time to start promoting it.

In the episode, Hitesh talks about 3 main ways he uses to promote his content:

1. Email your subscribers
2. Outreach
3. Running Google Ads

 

Emailing Your Subscribers

 

This one is pretty self-explanatory. If you have already started building your email liste, now is the time to reach out to them. Let them know about the awesome new content you created.

Pro Tip: To ensure that people click on your link and read your posts, you need to be sure to let your subscribers know WHY they should be reading. Think about how the content can provide a tangible result or outcome for your reader and include that in the email.

 

Outreach

 

Another way you can help spread the word about your content is by actually reaching out to people in your potential audience. Social media can be an easy way to do this, but Hitesh recommends doing some quick searches online and look for people you can reach out to via email.

Cold emails marketing CAN be an effective form of marketing when done correctly. Again, to attract interest and intrigue with your content, you need to make sure you spell out HOW this content will help the person you’re reaching out to.

 

Using Ads to Bring in Traffic

 

Running ads to your content is also a common and viable option for generating traffic. Obviously, this stratgey involves some cash investment so you want to make sure that your content is great. The last thing you want to do is pay your own money to bring people to your content just to have them never come back.

Hitesh recommends using Google Ads as opposed to Facebook or Instagram ads, at least in the beginning. I agree.

If you think about it, people go on social media to kill time and connect with their friends and family. Typically people don’t come on the platform with the intent to find your content. When running ads on social media, you really need to stand out and catch people’s attention.

With Google, on the other hand, people are going to Google with intent. They are searching for specific answers or content. If you can figure out what that intent is and how it relates to your content, you can actively find people who are looking for the answers your content provides.

 

Scaling Your Content

 

Once you’ve started creating content on a consistent basis, you may start thinking about ways to scale your content creation and start producing more regularly. One of the logical options for this is to start hiring employees or leaning on freelancers to help create your content for you.

When it comes to scaling your content, Hitesh highly recommends creating a style guide for yourself and your writers. Creating content is typically subjective, so you want to be sure that everything is established and outlined prior to handing off to a writer. Having specific guidelines upfront can ensure that your content is consistent from one piece to the next.

Aside from being able to maintain consistency with multiple writers, a style guide is something that can be beneficial to yourself as well. If you are writing a blog post once every two weeks, you may not remember all the little details you used to put together that post. Having that style guide can help with that.

 

This is just scratching the surface of the information we covered in this episode, so make sure you listen to the full episode with Hitesh Sahni.

 

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Links & Resources

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Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

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• Connect with Hitesh on LinkedIn
• Check out Hitesh’s amazing content on Smemark
• Learn how to create an editorial calendar for your content
• Find case studies and stats to include in your content at Statista
• Improve your on-page SEO with RankMath
• Create beautiful opt-in forms and pop-ups with ConvertPro
• Take advantage of visual website builders like Beaver Builder (Hitesh Recommended) or Divi (my personal favorite)
• Start building forms for your website for free with WPForms
• Start building your email list with MailerLite (Hitesh Recommended) or ConvertKit (my personal favorite) and start letting your audience know when new content comes out
• Learn more about the Skyscraper Technique on Backlinko
• If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes

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I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

 

If you enjoyed this episode, please head over to iTunes and leave a review. Your reviews are what help get this podcast in front of more people!

 

What do you struggle with most when it comes to creating content for your website?

 

Let me know in the comments below!

 

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