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Episode 31

How to Get Booked on Podcasts and Why You Need to Start Guest Podcasting

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You don’t need your own podcasting to experience the benefits of podcasting. You can still benefit from the massive podcast reach by appearing on other podcasts. Today’s guest Trevor Oldham is here to talk about how to get booked on more podcasts and how it can benefit your business.

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[fusebox_transcript]

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Hosts & Guests

Host – Nick Nalbach

Guest – Trevor Oldham

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Contact the Guest

Follow Podcasting You on Instagram

Podcasting You

Email: Trevor@PodcastingYou.com

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Download the Workbook

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Links & Resources

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Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

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Connect with Trevor

• Connect with Trevor on Instagram
• Get booked on podcasts with Podcasting You
• Email Trevor directly: Trevor@PodcastingYou.com

Additional Resources and Links Mentioned

• Gain more insights and research podcasts with Listen Notes
• Learn about leveraging larger audiences by listening to my interview with Jay Clouse
• Want a better understanding of cold email outreach? – Episode 10 and Episode 23
• Download the Free Podcasting Quick-Start Guide

If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes

Want to Start Growing your Audience with a Podcast?

Download the Free Podcasting Quick-Start Guide

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Show Notes

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Starting your own podcast can seem like a huge undertaking.

You have to record the episodes, edit the episodes, market the podcast, etc. But there are so many beenfits that can come as a result of podcasting.

Well, if you aren’t yet ready to take the leap into becoming a podcast host just yet, why not start appearing as a guest on other podcasts?

 

3 Key Benefits of Podcasts

 

It doesn’t matter if you set out to create and host your own podcast or you’re simply looking to get featured on podcasts, podcasting has a whole can benefit you and your business.

In this episdoe with Trevor Oldham, Founder of Podcasting You, we spoke all about the benefits of appearing on other podcasts and how you too can start getting booked as a guest on other peoples’ shows.

When it comes to guest podcasting, Trevor mentions 3 Key Benefits of Podcasts as a guest:

 

1. Guest Podcasting allows you to reach a larger audience
2. If you have a new business, guest podcasting can be a great way to build awareness of your brand early on
3. When you are featured on other podcasts, the host will likely have a website for show notes or additional links/information. When you appear on other podcasts, there is a good chance you will receive links pointing back to your website (improving your visibility in search engines – SEO)

 

How to Find Podcasts to Be a Guest On

 

When it comes to finding podcasts to get featured on, this can get a little tricky. Many established podcasters are pitched every day which means you need to stand out to get noticed.

Here are a few tips for finding the right podcasts for you:

 

Know Your Audience

 

This shouldn’t come as a suprise to anyone, but knowing your audience is really the first step in figuring out which podcastins would be best for you.

 

If you have a business or a brand, what does your ideal customer look like?

What kinds of podcasts would they be listening to?

 

These are the types of shows you need to look into becoming a guest on. When you’ve identified what this ideal audience look like, the next steps will help you to find the right podcasts to reach out to.

 

Start Small

 

One smart suggestion Trevor makes in the episode is to start small.

If you are new to podcasting or haven’t been featured on many podcasts yet, you may want to start with smaller shows (around 11-25 total episodes published).

 

These smaller shows likely aren’t getting pitched a ton, which means they will be a good opportunity for you to get experience and become more comfortable on podcasts.

As you become more comfortable you can begin pitching medium-sized shows (podcasts with around 26-50 episodes published). After you’ve been featured on a a few of the medium-sized shows, you can start looking at the bigger podcasts (podcasts with around 50-100+ episodes published).

 

Finding the Podcasts to Be a Guest On

 

When it comes to finding the actual podcasts to be featured on, Trevor recommends a tool/website called Listen Notes.

 

Listen Notes works kind of like a search engine. You’re able to search for podcasts based on keywords, podcast guests, total number of episodes, etc.

 

When you know who you audience is and the types of shows you want to get featured on, you can start by searching for keywords related to your topic.

From there, you can narrow down your search by total number of episodes and find podcasts that fit within your ideal podcast.

Remember to look for podcasts that have featured guests in the past. You will have a much better shot at getting featured on a podcast that regularly has guests on their show.

 

Once you have a list of potential podcasts, you can visit their website and look for their contact information.

With a podcast that features guests, there may even be a specific contact form for these types of requests.

 

BEFORE YOU SEND YOU PITCH, make sure you listen to the podcast you are pitching to.

This will save you AND the podcast host a ton of time if you can eliminate podcasts that wouldn’t be a good fit for you or their audience.

 

Pitch Yourself to be a Guest on Podcasts

 

If you want to have sucess with your pitches, Trevor suggests being highly personal in your outreach.

He says that your pitches should take you anywhere from 15-20 minutes to draft and send (possibly longer when you’re just starting to do this), but it is necessary for a higher success rate.

 

If you want to hear the full process that Trevor uses to pitch himself, and his Podcasting You clients, make sure you tune into the full episode!

 

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Thank You!

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I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

 

Are you planning to take advantage of podcasting this year?

Leave a comment below and let me know how!

 

 

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