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Episode 11

Taking Advantage of Video Marketing in Your Business

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You’ve probably heard it before, “video is the future” of digital marketing. More platforms are continuing to heavily push video content, and for good reason. There are many people, like today’s guest, who are crushing it on video. That is why I wanted to bring Renee (My Girlfriend Renee) on the podcast.

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Hosts & Guests

Host – Nick Nalbach

Guest – Renee

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Contact the Guest

Follow Renee on Instagram

Join the Boss Babe Shirt Club

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Show Notes

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What does it take to see success online?
How do you build a strong fan-base that cares what you are creating?
How do you drive more traffic to your blog or website?

We cover all of these on this week’s episode with Renee A.K.A “My Girlfriend Renee.”

The Boss Babe Shirt Club

In under a year, Renee has built up a loyal band of followers and members to be a part of the Boss Babes Shirt Club. This is a monthly subscription membership in which the members who sign up get a new shirt, designed by Renee, each month.

But it’s not just the shirt that her members are getting. The Boss Babe Shirt Club is actually a community of female entrepreneurs who help each other get started and thrive in the online business space. The community features monthly Zoom calls and masterclass sessions with Renee as well as a private Facebook community exclusive to Boss Babe Shirt Club memebers.

Oh, and you can’t forget the shirt!

So how has Renee been able to build up this business?

Through trial and error, listening to her audience, and staying transparent and consistent.

Blogging: Increasing Referral Traffic with Pinterest

Renee has seen quite a bit of success with her blog and that is largely due to her presence on Pinterest.

Pinterest has been Renee’s #1 driver of traffic to her blog. And because of Pinterest, she has even picked up new members and loyal fans.

“Pinterest is long-term.”

Just like any other area of business, you need to stay consistent and show up every day. Renee encourages her followers to post 5 Pins per day. With tools such as Canva and Adobe Spark, this is a task that can be accomplished without spending too much time and effort.

We cover a lot more about Pinterest in this episode, so make sure you listen all the way through!

If you’re looking to learn more about Pinterest, Renee has a free guide on her website as well: Girlfriends Guide to Pinterest.

What Are Instagram Reels and Should I Be Using Them?

Reels is Instagram’s response to TikTok. Reels allows you to create up to 15-second videos that can be easily edited and shared all from within the Instagram app.

Why are Instagram Reels so important?

Instagram is pushing the hell out of Reels!

With less than 100 followers on Instagram, one of my Reels reached just under 1,000 views. No other post on Instagram has had that kind of reach for me.

For Renee, she says she is doubling-down on Instagram Reels, figuratively and literally. Since starting to post to Reels, Renee has over doubled her followers and increased engagement on Instagram.

Not only is Reels a great opportunity for those just getting into Instagram and looking to build a following from scratch, but Reels is also a GREAT introduction to creating video content.

You can increase your on-camera presence without any pressure and any editing you need to make is minimal and all done within the app.

Getting Started with Video Marketing

Everyone knows video content is taking over. The big problem is that it can be difficult to get started.

The tools are there, but not everyone is comfortable getting on camera.

I know this because I was (and kind of still am) that same way. My experiences of trying to record myself have been pathetic, in my opinion.

Renee is constantly putting video content out there on YouTube, Instagram, IGTV, Instagram Live… and this was the main reason I wanted to bring her on in the first place. To help teach us HOW to get started with video marketing.

Make sure you listen to the full episode to get all the good stuff from the interview, but Here are a few tips for getting started:

Brain Dump – If you don’t know what types of videos to create, write down all the different things you enjoy and would have no problem talking about. You don’t need to settle on one topic at the beginning, just start creating.
Start Small – If you are not quite comfortable recording yourself yet, start by posting short clips on TikTok or Instagram Reels. 15-30 seconds is a lot less intimidating than a full YouTube video (hint: this is the exact tactic I used to build up my confidence before launching the podcast).
Listen to Your Audience – After you’ve got a list of topics you enjoy and you started creating video content, figure out which content is doing best and “Double-Down” on that type of content. If you pay attention, you’ll see what content performs best and your audience will literally show you which direction you should go.

I know just as well as anyone that trying to get into video can be intimidating. With a little courage, some help from amazing people like Renee, and genuine effort, you CAN get started and you WILL get better.

The videos may be rough at first and that’s okay. That is how it is for EVERYONE. If you don’t believe go check out the first videos I posted on TikTok. They aren’t great. I know I still have a long way to go, but I have been building my confidence and hopefully you can see/hear a change in my presence on social media and on the podcast.

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Links & Resources

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Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

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Follow Renee on Instagram: @mygirlfriendrenee
Join the Boss Babe Shirt Club
Freebies from Renee
Dreams to Plans Podcast – Coming Soon!
Listen to Episode 6 of the Nine-Five Podcast with Jay Clouse where we talk about building a persona
Both Canva and Adobe Spark are excellent tools for easily creating pins
If you want to check out my TikTok (my first real attempts at video content), click here
If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes

Thank You!

I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

If you enjoyed this episode, please head over to iTunes and leave a review. Your reviews are what help get this podcast in front of more people!

What questions do you have when it comes to creating video content?

Let me know in the comments below!

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