Episode 65

Software as a Service: From Minimum Viable Product to Minimum Sellable Product [Jeroen Corthout]

by | Oct 25, 2021 | Podcast | 0 comments

Before you start working on your next big software idea, you should know what you’re getting yourself into. Jeroen Corthout, Co-Founder of SalesFlare, is here to talk about his experience of creating his own CRM software. Save yourself time, money, and heartache that can come along with starting your very own SaaS company by listening in on this interview.

Hosts & Guests

Host – Nick Nalbach

Guest – Jeroen Corthout

Links & Resources

Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

Connect with Jeroen

Additional Resources, Tools, and Links

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Show Notes

Today’s episode is all about starting a SaaS company (Software as a Service).

Joining me today is the Co-Founder of the CRM software SalesFlare, Jeroen Corthout. Over the past 7 years, Jeroen has built up a team dedicated to making SalesFlare a success.

Throughout the course of his journey, Jeroen and his team have had plenty of success, along with some expected failures as well. Many of the failures that Jeroen discusses throughout the episode are simply a product of diving into the unknown space of SaaS. If you listen in on this interview, you can hopefully avoid many of the early mistakes Jeroen and his team made and quickly learned from.

During the interview, we dive into the beginning stages of starting a SaaS company, where your main focus should be in those beginning stages, and how to get quality feedback early on in your business.


3 Main Takeaways from The Episode:

What you can expect to learn after listening to this episode:

  1. What is means to build a minimum viable product and what that looks like in the SaaS world
  2. Better understanding of how to get your first feedback and possibly first customers for your SaaS business
  3. How to expand your network and potential customers beyond your immediate circle

Did You Enjoy the Episode?

I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!


What was your biggest takeaway from the episode?

Leave a comment below and let me know!



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"The value you provide to others directly correlates to your success. The more value you provide, the more successful you become. Focus on the value!"

- Nick Nalbach

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