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Episode 5

Working for a Start-Up, Selling, and Being Human

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Ever wonder what it’s like having your own startup? Or maybe you’re just interested in working for a startup – a fast-paced energetic company that is just excited to have the opportunity to be there. Well on this week’s episode, I spoke with Chris Bro about what it’s really like working in the startup arena.

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Hosts & Guests

Host – Nick Nalbach

Guest – Chris Bro

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Contact the Guest

All Things Next

Follow Chris on Twitter

Lately

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Show Notes

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In this episode of the Nine-Five Podcast, I chat with Chris about his experiences working for a startup company. In addition to his experience in working for Lately, Chris shares a lot of great stories and insight into how he runs his own new music podcast (All Things Next) and how to effectively grow an audience on social media.

All Things Next with Chris Bro

All Things Next is a “new music” podcast where Chris finds all of the best unknown music and puts it out there for the world to hear.

In college, Chris was the time type of guy who loved to find new music but didn’t like everyone to know about it. That was until he turned to radio. Chris worked his way up through the ranks in radio to eventually take on his own segment, sharing new music with the world. This love of music is what eventually led Chris to meet his current CEO, Kate Bradley (CEO of Lately).

Lately

Lately is an AI-Powered social media writing platform. Simply put, Lately takes your long-form content and creates social media posts out of that content; this includes blogs (text), videos, and audio (podcast) content. Once the social media posts are generated (automatically) from your content, you can edit and schedule out your posts across Facebook, Twitter, LinkedIn, Instagram, and YouTube.

I started using Lately back in April or May of 2020 and I have been thoroughly blown away! Shortly after signing up, I spent some time running all my blog posts (which weren’t a lot at that time) through the auto generator. For each blog post I put in (roughly 2-3k words per post), I’d get at least 50 social media posts out. By the time I finished going through several blog posts I had over 400 social media posts scheduled, in less than 2 hours!

To say I quickly became a fan of Lately is quite an understatement. And now, with the recent release of this podcast, I will have MUCH more content to be able to run through the auto generator.

I did happen to run my first podcast episode through Lately, just to see what it would do. Lately gave me 287 social media posts!

Sales Tactics and Tips: Get to the “No”

As a radio show host turned “sales-guy,” Chris brought up some interesting tactics when it comes to selling. Some of the strategies Chris brought up were familiar to me, while others were kind of shocking, yet wildly effective.

1. Either get to a “no” or a “yes”

2. Use silence to your advantage

3. Be honest and transparent

The Startup Life

“Bad, Bad, Bad, Bad, Good”

Working for a startup, or starting your own, takes a special kind of person. You need to be diligent, persistent, and be willing to hear “NO” a lot. Everyone will try to tell you it won’t work or “you’re doing it wrong,” but you have to be able to push past the naysayers and do what you know needs to be done.

3 Tips for Getting Into a Startup:

Embrace the suck
Don’t have a Plan B
Don’t be afraid to talk about your success (be your own cheerleader)

Listen to this episode to hear more great wisdom from Chris!

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Links & Resources

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Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

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Want to take your social media game to the next level? Check out Lately
Subscribe to my YouTube Channel where I’ll be posting content about how I use Lately very soon!
Check out Chris’ playlists on Spotify
Leave a review of the Nine-Five Podcast over on iTunes

Thank You!

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Thanks for listening to Episode 5 of the Nine-Five Podcast! Like always, I hope you got value from this episode. If you have any questions for Chris Bro or myself, make sure you leave them down in the comments below!

If you did enjoy this episode or any of the other episodes, I would really appreciate it if you went over to iTunes and left a review. Your reviews are what help get this podcast in front of more people!

Before you go,

I’m curious if you’ve worked at, for, or own your own startup. What has the experience been like for you?

Let me know in the comments below!

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