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Episode 38

How Niching Down Can Help You Dominate Your Industry [Karl Hughes]

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Just because you’re in a competitive niche doesn’t mean you need to get out. Karl Hughes is here to share with us how he has managed to carve out a spot in the content marketing space by niching down. Listen in to learn how niching down has allowed him to create a profitable content marketing agency.

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Hosts & Guests

Host – Nick Nalbach

Guest – Karl Hughes

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Contact the Guest

Follow Karl on Twitter

Visit Draft.Dev

Connect with Karl on LinkedIn

Share Episode

Share on Facebook

Share on Twitter

Share on LinkedIn

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Download the Workbook

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Links & Resources

Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

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Connect with Karl

Coonect with Karl on LinkedIn
Follow with Karl on Twitter
Visit Draft.Dev

Additional Resources and Links Mentioned

Free Blogging Resources: 50 Winning Ideas for Your Startup’s Blog

If you haven’t done this already, go leave a review of the Nine-Five Podcast over on iTunes!

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Show Notes

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In today’s episode we’re talking with Karl Hughes, founder of Draft.Dev.

After working for multiple startups, sometimes being their very first employee, Karl has seen firsthand what it takes to get a startup off the ground and the struggles they face when trying to do so.

Like most episodes, we get into why Karl decided to start his own business instead of sticking with other startup companies, as well as:

Why niching down is so important
How Karl decided on his niche
At what point should you think about hiring employees or freelancers

Key Takeaways and Topics from the Interview

When it comes to the topic of niching down, it’s often intimidating to think about.

“Why would I want to limit the number of people that I can reach?”

It sounds silly, but when you’re targeting a smaller niche, you are more relateable. You can directly target a specific group of people who have a very specific problem.

If you’re business idea is too broad, you can’t get that specific. You’re trying to please too many people at one time, and we all know that you can’t please everybody.

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Thank You!

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I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

What is your current niche/how do you plan to niche down?

Leave a comment below and let me know!

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