Episode 27: How to Get Your Website Seen by Google with SEO
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Episode 27
How to Get Your Website Seen by Google with SEO
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We have discussed Search Engine Optimization (SEO) on past episodes, but this is often a very complex topic. In this episode, I’m talking with Daryl Rosser to try to get down into the basics of SEO to help you better understand and start implementing now so you can drive more website traffic.
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Hosts & Guests
Host – Nick Nalbach
Guest – Daryl Rosser
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Contact the Guest
Subscribe to Daryl’s YouTube Channel
Visit Lion Zeal for SEO Services
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Share Episode
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Show Notes
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Note: You can find a Glossary of Terms at the bottom of the page.
SEO can be very overhwhelming, especially if you’re new to it. In this episode, we covered a lot of content around what SEO is and how you can start using SEO to rank higher on search engines, like Google.
I also wanted to break it down a little further to help you better understand what it is that we’re talking about.
What is SEO?
SEO stands for Search Engine Opimization. What this means is we’re trying to make the pages on our website more friendly for search engines and show them that our post is beneficial for the target audience.
This can be done by:
1. Making sure that your webpage use keywords that are relevant to what is being searched for
2. Improving the user experience on your website (ie improving the speed of your website, having a mobile-friendly site, etc.)
3. Making sure that the content is relevant to what is being searched
This is obviously a very high-level way of saying that your content needs to be relevant and useful for the end-user. Search engines won’t want to show your content to users if it’s not going to help them or provide a good experience.
So how does it work?
Start with the Keyword Research
Keyword research is the process of finding relevant keywords that you would like to, and can hopefully, rank for in search engines. This is arguably one of the most important aspects of having a well-optimized website, and should be done before you even write your content.
There are many tools out there, like Surfer SEO, Ahrefs (both mentioned in this episode), and SEMRush (affiliate link) that can all help with your keyword research. Tools like these allow you to see and analyze what kewords your competitors are ranking for and help you determine how difficult of a keyword it is to rank for.
Understanding the Search Intent
Search intent is extremely important when it comes to keyword research.
You need to understand what the searcher is hoping to accomplish when they enter your keyword into the search engines.
Are they looking to buy something?
Are they looking for more information or to get their questions answered?
And then additionally, what are your goals in ranking for this keyword?
Make more sales?
Provide more information?
If you have a website about kayaks and someone is searching kayaks for sale, they probably are looking to purchase a kayak.
If you don’t sell kayaks, it doesn’t make sense for you to try ranking for the keyword kayaks for sale.
If you are only sharing information about kayaks, you may be better off trying to rank for Top 10 Kayak Brands.
Writing the Content – Know Who You’re Writing For
One of the biggest mistakes people make, who are new to SEO, is this thing called “keyword stuffing.”
Before SEO became what is is today and search engines, like Google, started improving their algorithms, you could rank a website rather quickly by throwing your keyword into a blog post many times.
This used to signal to search engines that “Hey, this page is about [insert keyword here]”
Now, search engines are getting smarter and look at many more factors than just the keyword itself.
Although there are still ways to “game the system” the quality of your content is more important now than ever before.
When writing content for your website, you need to remember that you’re writing content for people using the search engines. You can’t write content for the search engines themselves.
This goes back to what I mentioned earlier in this post about search intent. By understanding why someone is searching for a specific keyword, you’ll be able to write better content for that person.
What Are Backlinks and Why Do I Need Them?
Backlinks are links on website that direct people to a website. In this case, hopefully it’s your website.
But why do I need them?
Backlinks are kind of like a subtle nod to search engines, letting them know that your website has value. If people are pointing to your website and sending them there, the content must be good, right?
It can be very difficult to get backlinks and there are good and bad ways to go about getting them. We discuss this fairly in-depth on the episode.
Basically, the more backlinks from quality websites that you have pointing to your site, the better your website will show up in search engines. There are a few different ways you can go about getting backlinks to your site:
- Reach out to other website owners and ask them for a link
- Find broken links on a website that you’d like a link – again, reach out to the website owner to let them know and that you have a related link they can use instead
- Write guests posts for other websites
- Pay for backlinks
Caution: If you choose to buy backlinks, be careful with where these links are coming from. There are quality link building services, like Lion Zeal. And then there are places that will gladly take your money, but give you low-quality, potentially harmful backlinks pointing to your site. YOU DO NOT WANT THIS!
When all else fails, there is nothing wrong with hiring someone to manage your SEO. Services, like Daryl’s, are an excellent option for anyone who is serious about SEO and looking to build up their website’s presence.
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Glossary of Terms
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Terms mentioned in this episode to help you better understand SEO.
SEO – Stands for search engine optimization. It is a digital marketing strategy for increasing a website’s visibility in search engines and bringing more organic (non-paid) traffic to a website.
Keyword Research – Is the process of finding popular terms and phrases that people are typing into search engines, with the intent of including them in webpage content to show up higher in search rankings.
DR/DA/AS – These are acronyms (Domain Rating/Domain Authority/Authority Score respectively) and are all relatively same thing. Various tools such as Ahrefs and SEMRush create rankings of all the websites they crawl and give each site a score from 0-100. Higher the score, higher the authority of that website.
Backlinks – Links that point from one website to another. Search engines like Google use backlinks to help determine if the website is an authoritative site. More quality backlinks to one website or page generally equates to more authority and higher search rankings.
White Hat SEO – SEO tactics that are in accordance with search engine requirements and conditions. Generally a result of purely organic growth.
Grey Hat SEO – SEO tactics that are on the border of purely organic and tactics that search engines frown upon. If webmasters are reaching out and asking or paying for backlinks, this would typically fall under “Grey Hat.”
Black Hat SEO – Illegal tactics used for increasing one’s website rankings of a site, or sending bad signals to other websites in hopes that their rankings will decrease. Purchasing low-quality links, spamming, etc.
Engagement Signals – Basic interactions within a website that may indicate to search engines that the page is of quality (clicking on the website link, returning to the page, commenting, sharing, etc).
Internal Linking – The use of links within a website that point to another page within the same website.
Bots – Also known as crawlers. Search engines use bots to analyze and scan web pages and links to determine where within the rankings a given webpage should be placed.
If there are any other terms mentioned in this episode that you would like more calirification on, please leave a comment below.
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Links & Resources
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Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.
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Connect with Daryl
SEO Tools
- SEMRush – Perform keyword research, analyze your competitors, and improve your search rankings
- Surfer SEO – analyzes and provides suggestions based on website in the Top 10 results for a given keyword
- Keyword Cupid – Uses keyword mapping to determine how many pages your website should have and what keywords to target
If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes
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Thank You!
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I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!
If you enjoyed this episode, please head over to iTunes and leave a review. Your reviews are what help get this podcast in front of more people!
How familiar are you with SEO and keyword research in general? Is this something you struggle with?
Leave your answers in the comments below.
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