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Episode 15

Generating Traffic for Your Own Online Business

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There are many different ways to send traffic to your website or business. As an online entrepreneur, getting more visitors to your website is crucial for generating more sales. But how should you do it? Should you focus your efforts on organic traffic or paid traffic? Listen in as Anthony and I get into how you can incorporate organic AND paid options for increasing traffic to your website.

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Hosts & Guests

Host – Nick Nalbach

Guest – Anthony Gaenzle

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Contact the Guest

Follow Rich on Twitter

AnthonyGaenzle.com

Granite Creative Group

Share Episode

Share on Facebook

Share on Twitter

Share on LinkedIn

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Show Notes

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Everyone wants more website visitors.

More visitors = More sales, right?

In this episode, I chat with Anthony Gaenzle about the various ways to drive traffic to your website. The main focus of this episode comes down to 2 main points:

Organic Traffic (SEO)
Paid Traffic (PPC)

Depending on who you ask, you’ll hear a mix of answers.

But which one should you choose?

The answer to this question isn’t quite that simple. Unfortunately it’s not really a question of which one to use, but rather when and how to use both options.

Getting Organic Traffic Through SEO

Organic traffic is the most sought after form of traffic. Who wouldn’t want free traffic?

Unfortunately, it is usually the more difficult and time-consuming option of the two. But you know what they say, “good things come to those who wait.”

There are over 200 different ranking factors when it comes to getting your website to show up in Google, and the circumstances around these factors and how they function are constantly changing.

So how do you keep up?

After stripping away all the technical aspects of SEO, succeeding in driving organic traffic to your website comes down to 4 major principles:

Consistency
High-Quality Content
Passion
Persistence

Consistency: Simply staying consistent and posting content on a regular basis can have a positive effect on your traffic.

High-Quality Content: Once you get visitors coming to your site, you want to keep them there or give them a reason to come back. That is where high-quality content comes into play.

Your content needs to provide value to the reader or help the reader in some way. In most cases, people are searching online to get their questions answered. You need to be the one to answer their questions with your content. If you fail to address the readers’ issues, you probably won’t see those visitors coming back to your site.

Passion: Having a passion for what your doing also plays an important factor. Although this won’t directly play a role in SEO specifically, without passion for what you’re doing, you will have a tough time sticking with it and staying excited about content creation.

Try to find topics and a niche that interests you.

Persistence: It is not easy to keep pushing forward. There will be times where you aren’t seeing any results (this is especially true if you are just starting out). You have to keep pushing through this in order to see results.

If you post consistently for 1-month and then stop, you might see some results upfront, but you’ll eventually see that traffic die off.

Getting Traffic Through PPC (Pay Per Click)

Also know as ads, PPC is another viable option for generating traffic to your website. However, there are a few pitfalls when it comes to paid traffic that will hold most people back:

PPC requires money to run the ads
Lack of knowledge around how to run ads
Which platform is best for running ads

We touch on a little bit of each of these in the episode.

Running ads does require an investment upfront which typically causes people to shy away from it. When done correctly, ads can play a vital role in getting that initial surge of traffic you need to start bringing in potential customers.

Once you’ve come to terms with the fact that you’ll be paying to bring in visitors, you need to figure out how to do it and which platforms to use.

Social Media Ads

Social media ads can be a great way to re-target your audience. If people have already visited your website, Facebook gives you the ability to re-engage with those people by putting ads in front of them. This can be a great way to increase brand awareness and keep your brand at the top of your audience’s mind.

My personal issue with Facebook ads, or any other social media ad, is that you are trying to pull people’s attention away from what they are trying to do: socialize with others.

Your ads need to really stand out in order to catch the audience’s attention and stop them from scrolling. Their intent wasn’t to stumble upon your ad so trying to make your newly established brand known through social media ads may be tough. This is just my personal opinion.

Google Ads

On the flip side of that, Google ads may be a better route for you when you’re just starting out.

As I mentioned earlier, people are searching online because they have a specific problem they want answered. They are actively using the internet as a means to find answers. If you have a solution or answer to your audience’s problem, your ad may be an excellent way to make sure they see that you have the answer they are looking for.

The key to making Google ads successful for you is to have a clear strategy upfront. You need to make sure you are targeting the right keywords. This would mean knowing what people will be physically searching for when they are looking for the solution you have.

Utilizing Both Social Media AND Google Ads

Again, YOU NEED TO HAVE QUALITY CONTENT!

If your content is sub-par at best, it doesn’t matter how much money you put into ads, you most likely won’t see those visitores returning to your site.

Once you have the quality content, then you can start running ads so people will come to your site to find all the amazing content you have.

Start out by running Google ads to show people you have the answers to their problems. Once they have come to your site, you can run social media ads to re-target these people and keep your brand in front of them. At this point, your target audience should already be familiar with the type of content and value you bring, and it will be much easier to catch their attention as they are scrolling through social media.

Now, this is just the jist of what we covered on this episode, so make sure you listen to the full episode to get all the great value Anthony has brought to the show!

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Links & Resources

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Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

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Get help with your traffic strategy by checking out Granite Creative Group
Check out all the amazing content Anthony has on his own blog, AnthonyGaenzle.com
Listen to Episode 8 with Ryan Biddulph as he talks about relationship building in blogging
Clutch.co
Find guest blog opportunites with HARO (Help a Reporter Out)
Learn about all 200 Google ranking factors on Backlinko
Find out the difference between Quantity VS Quality when it comes to getting backlinks
SEO Tools: Moz
SEO Tools: SEMRush (this is one of my favorites!)
SEO Tools: Yoast
SEO Tools: Rank Math
If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes

Thank You!

I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

If you enjoyed this episode, please head over to iTunes and leave a review. Your reviews are what help get this podcast in front of more people!

Which strategies discussed in this episode drive the most traffic for you?

Let me know in the comments below!

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