Episode 16: Finding Your Voice: Copywriting Tips to Better Position Your Brand or Business [Kate Bradley]
Episode 16
Finding Your Voice: Copywriting Tips to Better Position Your Brand or Business [Kate Bradley]
[/et_pb_text][et_pb_post_title title=”off” featured_image=”off” _builder_version=”4.4.9″ meta_font=”|700|||||||” meta_text_color=”#0878C4″ text_orientation=”center”][/et_pb_post_title][et_pb_text _builder_version=”4.6.6″ text_font=”||||||||” text_font_size=”20px” text_line_height=”1.8em” header_font=”Lato|900|||||||” header_font_size=”82px” header_letter_spacing=”1px” header_line_height=”1.2em” header_4_font=”Raleway|||on|||||” header_4_font_size=”22px” header_4_letter_spacing=”4px” header_4_line_height=”1.6em” text_orientation=”center” max_width=”800px” module_alignment=”center” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”62px” header_font_size_phone=”38px” header_font_size_last_edited=”on|phone”]You only get one chance to make a good impression. Often times, that impression comes from your copywriting. Well, what if you aren’t an expert copywriter? That’s what we’re here to talk about with my guest, Kate (Kately from Lately)
[/et_pb_text][et_pb_text _builder_version=”4.6.6″][fusebox_track_player url=”https://www.buzzsprout.com/1207895/6092113-finding-your-voice-copywriting-tips-to-better-position-your-brand-or-business-kate-bradley.mp3?blob_id=25254787&download=true” title=”Episode 16: Finding Your Voice: Copywriting Tips to Better Position Your Brand or Business w/ Kate Bradley” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” permalink=”https://ninefivetofreedom.com/episode16″ tweet_text=”Go check out the latest episode from the Nine-Five Podcast!” hashtag=”NineFivePodcast,Podcast” twitter_username=”ninefivefree” ]
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Host – Nick Nalbach
Guest – Kate Bradley
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hover_transition_delay__hover_enabled=”0ms” hover_transition_speed_curve__hover=”ease” hover_transition_speed_curve__hover_enabled=”ease” transform_translate_linked=”off” transform_rotate_last_edited=”on|desktop” transform_skew_last_edited=”on|desktop” transform_origin_last_edited=”on|desktop” transform_scale_last_edited=”on|desktop” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.3″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Lato|700|||||||” header_2_font_size=”52px” header_2_line_height=”1.2em” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off”]Show Notes
[/et_pb_text][et_pb_divider color=”#0878C4″ divider_weight=”5px” _builder_version=”4.4.9″ max_width=”120px” locked=”off”][/et_pb_divider][et_pb_text _builder_version=”4.6.6″ text_font_size=”15px” text_line_height=”2em” link_font=”||||||||” link_text_color=”#0878c4″ max_width=”800px”]You only get one chance at a first impression.
That is why copywriting is a crucial aspect to any business. The text on your website, in your emails, or on social media may be the only chance you have to pique the interest of your audinece to gain a new customer, subscriber, or follower.
In an article I read from QuickSprout they said, design, content marketing, and SEO are all parts of a digital marketing plan, but copywiritng is the glue that ties it all together.
The problem is, unless you are an expert writer or copywriter, it can be difficult for us as entrepreneurs to write good copy with a clear message that sticks.
We’re all so focused on the various aspects of our businesses that the writing can often be overlooked or viewed as an afterthought.
The truth is, copywriting is arguably one of the most important parts of your business.
In this episode we talk with Kate Braldey, CEO of Lately, who discusses the importance of copywriting. Kate even shares simple ways that we can improve our copywriting skills so we can relate better to our audience and attract more prospective clients.
As Kate mentions in the episode, writing great copy can come down to these 4 major points:
- Having a clear objective
- Knowing your audience
- Personality
- Using visual cues
Let’s break these down a little bit.
1. Have a Clear Objective with Your Writing
You need to have a specific goal or objective with your writing. Many times this ties directly into your CTA, or Call to Action. Before you sit down to write your next social media post, blog, or sales page, think about what you want the reader to do.
As Kate says in this episode,
“People will go anywhere with you if you command authority.”
You have to let your audience know what you want them to do next. That could be commenting on your blog, sharing your post on social media, or maybe even purchase your product.
Knowing what you want your audience to do is the first thing you should think about when you’re getting ready to write.
2. Know Who You’re Writing To
Speaking of your audience, knowing who you’re talking to is another thing you need to consider BEFORE you begin writing.
How you speak to your audience is going to depend on the audience itself. This is another great point that Kate touches on in this episode.
You wouldn’t speak to your spouse the same way you would talk to a prospective client.
Your voice needs to be consistent with what resonates best with the audience you are speaking to.
Pro Tip from Kate: Read the content out loud to yourself. Whether they know this or not, your audience is reading your content out loud (in their head). If your text sounds off when you read it out loud to yourself, your text will sound off to your audience.
3. Share Your Personality Through Your Writing
Has anyone ever reached out to you on social media (Twitter or Facebook) with a brand account? If you weren’t already familiar with the brand, you probably didn’t pay much attention to it. You were probably thinking, “great, what are they trying to sell me on now?”
On the flip side, if someone tries to connect with you from their personal account, you are much more likely to engage with them.
That’s because your audience wants to connect with real people.
This is something you need to keep in mind when you are doing any kind of writing, not just for social media. Regardless if you are writing from the perspective of a business or a personal brand, your voice needs to be consistent with who you are and what you are, a human.
4. Using Visual Cues to Guide Your Reader
Now, I’m not just talking about images here, although those can help break up the long chunks of text and give your reader a break.
I’m talking about how the text actually looks on the page.
What do you mean by that?
Well, I already used two examples of this in the line above:
- Using white space
- Italics
In the text above, I left extra space above and below the line “What do you mean by that?”
This is to not only give the readers eyes a break, but it also stands out against the rest of the text on the page. I also italicized the text as well to give it a little more emphasis and attention to it.
Similarly, you can do this by bolding text, using larger font, highlight important words in a different color, and so on. Kate calls this, “using the tools of the keyboard.”
One major tip Kate mentions on this topic is figuring out where the eyes go to first.
Kate works with her designer, Jason, to create pitch decks. Jason comes back to Kate with a design and always asks, “Where do your eyes go to first?” and “Where do you want them to go?”
“You eat with your eyes and you read with your eyes. Something is always mre delicious when it’s more beatutiful”
If you are the one creating the content, it may be difficult to do this by yourself. Instead, give your work to a friend or colleague and ask them that same question:
Where do your eyes go to first?
This is where you need to keep your objective in mind!
If your audience isn’t looking where you want them to look first, they most likely won’t do what you want them to do next.
Make sure you listen to the full episode to hear Kate’s story and all the great information she shared with us on this episode.
[/et_pb_text][et_pb_text _builder_version=”4.4.9″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Lato|700|||||||” header_2_font_size=”52px” header_2_line_height=”1.2em” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off”]Links & Resources
[/et_pb_text][et_pb_divider color=”#0878C4″ divider_weight=”5px” _builder_version=”4.4.9″ max_width=”120px” locked=”off”][/et_pb_divider][et_pb_text _builder_version=”4.4.9″ text_font_size=”15px” text_line_height=”2em” link_font=”||||||||” link_text_color=”#0878c4″ max_width=”800px”]Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.
[/et_pb_text][et_pb_text _builder_version=”4.6.6″ text_font_size=”15px” text_line_height=”2em” link_font=”||||||||” link_text_color=”#0878c4″ max_width=”800px”]- Learn how Lately can create 100’s of social media posts for you, automatically!
- Follow Kate on Twitter
- Get weekly tips from Team Lately on YouTube
- Subscribe to Ann Handley’s Newsletter
- Catch up with another member of Lately, Chris Bro, in Episode 5 of the Nine-Five Podcast
- If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes
Thank You!
[/et_pb_text][et_pb_divider color=”#0878C4″ divider_weight=”5px” _builder_version=”4.4.9″ max_width=”120px” locked=”off”][/et_pb_divider][et_pb_text _builder_version=”4.6.6″ text_font_size=”15px” text_line_height=”2em” link_font=”||||||||” link_text_color=”#0878c4″ max_width=”800px”]I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!
If you enjoyed this episode, please head over to iTunes and leave a review. Your reviews are what help get this podcast in front of more people!
What copywriting tips do you have?
Share them with others in the comments below.
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