SEO Tips and Strategies for Getting Your Website Seen by Search Engines
In this episode of the Nine-Five Podcast, I chat with Tyler Nalbach from SEO Align, the FIRST EVER GUEST on the show! We talk about how Tyler has managed to create his own one-man SEO agency, on the side, while still working his current 9-5 job.
Nick (00:00): How do people find your website or business? Maybe that's through social media or word of mouth, or maybe you have print ads or billboards, but what about search engines? Is your website, or is your business being found in search engines? This would be considered the Holy grail for online businesses getting found in search engines or otherwise known as SEO, or search engine optimization. Today, we are chatting with Tyler Nalbach who runs his own one-man SEO agency to ultimately help other people rank higher in search engines. In this episode, we talk about specific SEO strategies from building backlinks to On-Page SEO, and we even get into how he is able to manage working his nine to five job while running his own SEO agency on the side. So without further ado, let's get right into the interview.
Nick (00:48): This is the Nine-Five Podcast and I'm your host, Nick Nalbach where we get into the minds of entrepreneurs and people just like you. So you can start, build, and grow your own online business.
Nick (01:06): Hey, everybody. Welcome to the Nine-Five Podcast. I'm super excited to be here. I got Tyler with me, Tyler, welcome to the show.
Tyler (01:14): Thank you. Happy to be here.
Nick (01:17): So for those people that are just tuning in, this is the Nine-Five Podcast. We are talking about everything related to online business. I want to help you grow your online business, and we're going to do that by getting inside the heads of entrepreneurs. So Tyler is the entrepreneur that we have on and little fun bit of information. We are actually brothers. So it's a really easy first podcast episode to have an interview on here. So Tyler, why don't you tell everybody a little bit about who you are and about your business SEO Align?
Tyler (01:49): Yeah, so I started SEO Align, which is a local SEO company to help local businesses show up higher in the search results, ultimately to bring in more traffic and bring them more customers to to their business. So I help the local businesses bringing that traffic, bringing the customers through that form of marketing versus other paid strategies.
Nick (02:13): Awesome. Now, is this something that you're doing full time or are you doing this as kind of like a side hustle or where does this fit into your lifestyle, I guess?
Tyler (02:20): Yeah, so I actually currently work a nine to five job right now. So this is something that I'm doing on the side. So what I'm hoping to do here is I'm working with some companies right now. And what I'm hoping to do is ultimately build this up on the side to turn this into my full time job. Because right now I've actually been working remotely for my nine to five job for about a year now. So that has freed up a lot of time for me to kind of do this well. I'm kind of doing my current job as well. So just kind of hoping to build this up as quick as possible to make that from the nine To five job actually doing this full time.
Nick (03:02): Yeah, that's awesome. I mean, I'm obviously in a similar boat, you know this. For the people listening, this is also something I'm doing on the side with my nine to five job. And really this is a great time for anybody to be getting into their own side hustles with this COVID-19 and everything going on in the world. Like there's a lot of people working remotely. There's a lot of people that got laid off, um, now would be a good time as any to get into this type of deal. Now that you have a little bit extra free time, you can put some effort into doing your own thing. I mean, I think that's awesome. So I guess my next question is why did you decide to get into your own business? Like why not stick to the nine to five? What's what's your goal here?
Tyler (03:43): Yeah, so, I've been at my current job for about two and a half years now. And I think what has given me the most motivation. It's been frustrating too. I will be working this job and it doesn't matter what, what kind of effort I put in what I do. I'm going to be making the same amount of money. I'm making money for someone else at this job. And I think it's frustrating because, it doesn't matter what I do that day. I can work my butt off and really just, I guess, putting in a ton of work and it doesn't matter. I'm not making any more money and starting my own business, especially with the SEO. It's like, there really isn't a cap with that. I can free up the time, have the freedom to do what I want.
Nick (04:30): And ultimately, yeah, that's pretty much exactly how I got into it. For me, I never thought that it was a possibility like starting my own online business. Um, it wasn't until a few years ago that I realized really anybody can be doing this. It's not just something I had always ingrained in my mind that it was going to be something where only the lucky few, like you happen to fall into entrepreneurship and fall into a bag of cash. Basically you had to be the one lucky enough to be that, but after doing a lot of looking into it and seeing people online and what everyone's doing, like it's, it's awesome that really anybody can be doing it. It's not a luck thing. If you want it, you can get it. You just have to do the research and be willing to put the work in to get it.
Nick (05:15): So, okay. The whole reason you are on the show is to talk about SEO. You are the SEO expert. So I guess I want to start out what getting into online business in the SEO side of things. How is that, would you say that that's easier or more difficult than starting your own product or trying to create a service or something like that? How do you think the SEO industry as a whole is on a, I guess, easiness or difficulty level scale? If that makes sense.
Tyler (05:46): It really depends on how you look at it. I think that in some aspects it's a lot easier than maybe a product that you're selling and in some aspects it's a lot harder because of the skepticism with SEO. I think it's, it's kind of a easy entry barrier where it's kind of, um, you know, you can, you can pick up clients pretty quick. You don't even necessarily have to have, SEO on your site completely in place. I mean, it's, what would I do is I have, I've done a lot of outreach to get my clients and it's, it's something that can be done fairly quickly. Um, as long as you're able to actually provide value to those people and really explain how you can help them. I think it's a pretty, pretty easy way to, um, I guess start making money from it quick. But I think it's, it's difficult because you know, a lot of people now who either have worked with SEO companies where they've been mistreated there, or maybe they've just heard from other people that SEO is a scam. And, and so that, that makes it definitely tough to, I guess, work with people when, when they already have that skepticism from the beginning. Um, so definitely some pros and cons there.
Nick (06:59): Yeah. The skepticism. Like I can totally see that because I don't have that large of a following right now. And I still get emails from people saying, Hey, your website is showing up in search engines and once your customers come, they leave and you never see them again. I can help you get those customers back and you can tell, it sounds very, very pitchy, very salesy. So I guess, how do you, how do you overcome that skepticism? Like if anybody was getting into the SEO scene and they're wanting to, I guess, reach out for clients, like what you're doing that seems to be working well for you. I mean, what, what are some things people can do so that they can kind of get over that and not try to come off so salesy and almost like scammy?
Tyler (07:40): Yeah, yeah. Firstly, um, the biggest thing is right from the start when you're doing that, that outreach. It has to be personalized and it's, it's I think a challenge with that is how do you, how do you have an outreach that's personalized, but be able to do it enough to where you can consistently bring in clients. And it's, it can be a challenge there, but I kind of take a little bit of a, a hybrid approach in that sense where I make it personalized, but I do it in kind of a mass way. So I send out emails. Like I get those emails too, being an SEO company. People are filling out my contact forms, telling me that they can help me improve my SEO of which is, is kind of funny. But what I noticed with every single one of those emails, not a single one of those has even the slightest clue about my name, my business or anything.
Nick (08:32): Okay. They're just literally finding emails and shooting them all the time.
Tyler (08:35): I was like, you're fine. Um, the emails that I'm sending are very personalized, always includes their name, always includes information about their company. And I mean, a lot of people that I've worked with have given me compliments on that outreach about how they have thought that my email compared to the other ones that they received was just a lot better. So I think just making sure that it's personalized the biggest step, first of all. And then once, once they get that email and there's that communication from what I've seen, that kind of clears up some of the skepticism when they know that I'm a real person I know about their business. It wasn't like anything was automated there, even though some of it was, they don't think that I was just kind of a robot sending now.
Nick (09:23): So you, so you are doing a little bit of research upfront. You're not just going out there and collecting a bunch of emails and blast shooting them out to everybody's real generic. Hey, I saw your website and I liked it. I can help you. Yeah.
Tyler (09:36): Yeah, absolutely. It's it's I think it's important to find at least, yeah. At least one or two things about their website that is unique to them that they know about. Because if they see that, then you obviously looked at their website, you obviously know something about them and it there's no way it could have been just a robot now.
Nick (09:54): Right. And I think that's important for everybody to kind of pay attention. Nothing is going to be easy. Like you can be striving for passive income. You can be striving to make money while you sleep so to speak, but there's going to be work that you have to put in upfront. And I mean, like you said, you get more clients because of the personalization, all the emails that you get in your inbox from SEO companies trying to help you there's you can tell they don't care. You can tell it's just a mass send. Whereas what you're sending out, it feels more personalized. It feels like there was some effort put into it and people are appreciating it and they're ultimately turning into clients. So it's really that. I mean, not even just in SEO, like any business industry at all, like you're going to have to put in some effort upfront and you're going to have to show the value that you can bring and showing that you care. I mean, that's ultimately, what's gonna bring you in more customers now. I kind of want to get into how other people can incorporate SEO. So we've kind of talked about your business and what you do. So what about other businesses that I guess they're not trying to be an SEO agency, they just want to take advantage of SEO and try to rank higher in the search engines. How important first of all, is SEO for businesses online or even offline.
Tyler (11:11): Yeah. It's, I mean, it, it can be very important or it can be, uh, not important at all. It really depends on how you, what your business is like. And the, I guess the route you're looking to go as far as your, your marketing and, and getting yourself out there. It's, it's definitely a long-term play. It's not something like, if you are starting out, you're starting out in your company and you want to blow it up right away. SEO. Isn't going to be, what's going to get you there quick. It's definitely a longterm play that will help you out tremendously moving forward and as you grow, because it's something that is going to, once you get there, once you're actually ranking high for what you want to rank for it's that is it's going to stick with you for awhile. Like you, you, aren't just going to lose your rankings overnight. Typically it can happen, but it's going to help you grow and it's going to help you, spend less money overall once you have those rankings. So it depends on the route you want to go there. I mean, you can run your business without SEO and run ads, but you're only gonna bring in that traffic. And you're only going to bring in those customers as long as you're paying for it, With SEO you can consistently provide value to potential customers and current customers. To ultimately keep bringing them in and coming back for you.
Nick (12:29): Yeah. And that's, that's pretty much exactly how I kind of explain SEO to people. It's like people are bringing in a ton of traffic through Pinterest and social media and paid advertising and all this stuff. And it's like, if they stop putting in that work, if they stop posting on social media, if they stop putting money into the ads that traffic is gone. Like you might pick up a couple of people that end up coming back to your site. But really the moment you stop working is the moment you stop getting traffic. And I'm more all about the passivity of things. I want to basically bring people in to my site. And I want to get to a point where it's reoccurring. I don't want to have to continually put out on social media, continually spend all my days doing that. I want it to just every month. I know I'm going to be bringing in a certain amount of visitors to my website. And that's ultimately where SEO comes into play. So, okay. I guess my next question then, does the niche play a factor in how well SEO does or doesn't work? Like are certain niches better or worse if you're trying to rank higher in the search rankings?
Tyler (13:34): I would say definitely yes and a lot of that comes down to competition and, you know, when you're running a business, based around some of the niches where they might, they might know a little bit more about SEO when you're talking about a digital marketing online business.
Tyler (13:55): A lot of those people know about SEO and it's a lot harder to rank for those types of topics because that's one of the biggest things that is it frustrating in that regard, like you said, with the passive income. SEO is one of the biggest things that can help with that passive income and for like online business, for example, that's kind of the goal is having that passive a way to make money. And so it's, I guess, improving your SEO in that space is very difficult. Or maybe if you're in kind of the travel niche where it's not as much, it's not super hard, maybe you have a lot of the websites that are in that travel niche that are ranking well, but not as many of those website owners really know as much about SEO. So it can be easier to implement SEO in the industry that maybe don't know as much about SEO. Really focus on it, so just trying to hit those types of niches, I think makes it a lot easier to rank.
Nick (14:56): That makes sense. Do you, do you think it's, do you think a smart, so let's say someone's wanting to start their own business. They'd haven't started, they haven't even picked a niche yet. Do you think it's important for people to kind of go into a niche with SEO in mind? Like, should they be trying to target, I guess the less competitive SEO niches or do you think they should just go with something that they like and enjoy and worry about the SEO on the back end? I have a couple different thoughts on this. So I just want to hear your input.
Tyler (15:26): Yeah, I it's, that's definitely a good debate because you can, you can go into a niche where it might be easier to rank, but if you have very little interest in that niche, I mean, it's going to be hard for you to write those articles and it's gonna be hard for you to actually produce the content. Where maybe if you're just going into something that you're really interested in, it might be super hard to rank. So it's, I think it's, that's the toughest part about finding a niche is finding a balance between those two. So I, I think it's important yet to find one that is doable to rank in the search results, but also something that you feel like you could actually put out content for it.
Nick (16:06): Nice. Yeah. I think one thing that everybody should do, if you're just starting out and you're looking to get into online business, you don't really know where to start. I think it's a really great idea to start writing down different topics and interests that you have things that you like, things that you're good at things that you enjoy doing. And then from there do a little bit of research on those topics individually, then you can kind of see okay. Of these things that I like and these things that I'm good at here's stuff, that'd be pretty difficult to rank for an SEO. And here's some stuff that would actually be pretty easy to do. but I guess what, what tools software, like how, how would you actually do the research? Like, let's say you have a list of 10 ideas where, where do you go to start your SEO research, what does that entail?
Tyler (16:53): Yeah. Um, so I guess when, once you have the topics, a few different things you can do, I use Ahrefs, a lot great SEO software, where you can do a little more research around those maybe specific keywords or topics that you're looking to rank for. You can see the competition that Ahrefs gives you. Based on gives you a score, a score between one and a hundred about that keyword difficulty. So it kind of shows you, it's not always perfect, but it shows you kind of what it's going to take to rank for those keywords. Another thing is, you know, doing search results. Actual Google searches, four, the keywords that you might want to rank for, because what that'll do is when you actually do the Google search, like figure out who's ranking in the top 10 is it are all 10 of those websites. Are they super high authority sites that you actually recognize? Because if so, what is, I mean, it's gonna be a challenge to outrank those, and it's probably gonna take you years to get to a point where you could outrank them. But if you, uh, do a search and maybe the top two results are, sites that you recognize, but the, the bottom eight are sites you've never heard of. That's a good way. Maybe a good opportunity that, that competition isn't super high for that keyboard.
Nick (18:08): That's a really good tip. I do that occasionally I'll have times I'll forget about that. It's probably the most basic thing anybody could do for research is go into Google and actually search their keyword. And that's usually the thing that I end up doing last. Cause I don't think about it until the very end. but for anybody who Tyler had mentioned Ahrefs, that can be found at Ahrefs.com. Don't worry about writing down the links or taking notes on this. If you want to come back and get any of the links that are in the show, I will have show notes on my website and I will put all the links that we talk about in the show notes there. So don't think you have to scramble and write down all the links in this website. If there's something you haven't heard of or want to go check it out, another great tool. Like I personally use Ahrefs quite a bit. Um, that's usually the first place I end up going to for my research. Um, another great one is SEMRush. Both of these are paid tools. So I mean, you're going to have to put a little bit of money in if you want to use it over and over again, both companies offer a trial. I want them to say SEMRush has like a 14 day trial or a seven day trial. That's free to get started. And then Ahrefs, I think it's like, isn't it like a $7, seven day trial or something like that. So if you're interested in doing some SEO research and you want to check out the tools that we're talking about, I would highly recommend going and checking out those trials. But like I said, I'll put all those links in the description or in the show notes.
Nick (19:33): So we covered some tips. I think one thing that's really important to touch on and you, you kind of touched on this a little bit already. It's a long-term strategy. Like you're not going to find a keyword that's really easy to rank for and turn around, put out a blog post and then rank for it the next day. It's just not going to happen. I think years ago, people were able to start flipping websites pretty quickly doing that. And Google caught on, I mean, you hear about the Panda update and all kinds of crazy algorithm changes and they're constantly changing. So SEO itself is something that you constantly have to be adapting to. One thing I guess, would be good to talk about, um, with all those changes in algorithm updates. And I mean, you hear people all the time losing just a ton of traffic, just from one update, like Google push out an update and they, traffic gets cut in half. What strategies and tactics would you give the listeners to kind of help future proof, your website from major algorithm updates? Obviously there's only so much you can do. Ultimately Google could turn around and completely wipe your website off the face of the earth if they wanted to. But what could people do to kind of help ensure the longevity of their website and the rankings and Google?
Tyler (20:45): Yeah. so I mean, one thing to just understand right away is that when Google does these updates, they're not trying to trick people. They're not trying to, like make it harder to rank essentially. Um, what they're doing is they're trying to create, they're trying to create their system to put forth the best results that they can possibly give to their users. They want people to continue to use Google. They make lot of money from people using Google. So they're just doing whatever they can to give the absolute best results. And that's something to remember. I don't think people always think of it that way. When they see updates, they think people are maybe trying to screw them or just something like that. They're trying to trick them and people got to figure out what it takes a ring, but that's not really it. it's I mean, do things the right way from the start. I it's, it's really easy. I mean, I've, I've test it out. That PBN links that basically just grabbing a bunch of low quality links and pointing them to your site.
Nick (21:44): Can you get, sorry to cut you off here. Can you go into PBN a little bit? Like let her go. No, that might not understand what that means. I just think it'd be good to kind of go in depth a little bit on that, just to make sure like anybody listening to this, wanting to get into SEO can avoid that because I agree. That's not a very great strategy for the long-term.
Tyler (22:01): Yeah. Yeah. So PBN that is a private blog network, something that used to work great and something that it, it works sometimes even today, but they're, they're being weeded out. What it is is basically, what a lot of SEOs would do, or a lot of niche websites trying to get their, their sites ranked. They would actually have like a network of blogs and a lot of cases, it would be something they've built themselves. They would basically buy a bunch of different websites and have this network where they're all linking together to each other. And what that does is it basically builds authority to each one of those sites because all of those sites are linking together. And then they'll have all of those websites that they have in their network point towards they're money sites. And the money side is the one that they're ultimately trying to get ranked up higher. And basically the reason why it's, I guess it doesn't work and it's really easy for Google to spot is because they can see all of those links connected. They can basically, when they see all of those connections, it's very easy to see that, you know, they have a private blog network and what they're trying to, it's something, yeah, it used to work very well. Um, and that's why people did it. And that's why people still trying to do it. It just doesn't work the way it used to. And they can cause you to either get penalized or just lose your rankings completely. And not only do you, I mean, with the PBN, you don't have to actually own those. You can, you can go online and buy those links from other people too. And it's a similar situation where it used to help, but it just either flat-out it doesn't anymore or it's going to help you short term and it's just, everything's going to be gone.
Nick (23:47): Yeah. I think it's important for everybody listening to know that if you come across these sites that offer free backlinks or probably not free, but paid backlinks 10 backlinks for $10. Like those types of websites, most times more times than not, those are not going to be legitimate sources for backlinks. Um, I know I've seen a lot on Fiverr and I've looked into it cause I've been curious how that would kind of affect my own rankings. I haven't ever actually pulled the trigger on cause I was afraid of Google laying down the hammer on me, but you can find a lot of websites that do that. I personally think it's just something you should stay away from. In most cases, if it's too easy, it's not legit. It's probably a scam.
Tyler (24:29): Something to add to that too. Um, I mean, very true if, if it's too easy, don't go for it. And if anybody is offering links like selling links outwardly. Don't ever do that, Because that means that they are selling links to many other people and they have many other links to other low quality sites on their blog. You don't want links from those websites. I don't think it's bad if it's Google, basically they don't want you paying for links because kind of tricks the system a little bit. They, they want to rank websites based on the quality of those websites, based on the links that they're getting. When you pay for links, it kind of misleads them on the quality. And I don't think that necessarily always applies like you can, you can pay for links if it makes sense. If you're looking for link placement and you are actually reaching out to a website, maybe a high authority website where they charge in order for you to have a sponsored link on their website. That's not the worst thing in the world. But, if it's a site that is reaching out to you or a site that's outwardly selling the links, stay away from those because you know that our site is just absolutely filled with those links that's websites.
Nick (25:47): That's, that is a really good point and something to keep an eye out for, because it might seem pretty appealing to come in and Oh, Hey, there, they're going to give me 20 links for five bucks. Like I could totally rank on the first page in Google with those 20 links. but it it's important if you are doing any kind of outreach for backlinks that you stay within your niche. Obviously you want the content where your website link is showing up to be relevant to the link that they're using. Like you don't want your link about kayaks to show up on a site about knitting. That's just going to throw all kinds of red flags to Google and they're gonna be like, what is going on? And it's probably going to end up hurting you in long run. So I guess I kinda like to go over the SEO versus content quality. I know there's a lot of people out there that once they get in the mindset of SEO, it's go, go, go SEO and content quality just kind of goes out the window. My personal opinion is that the content quality trumps all, if you're going to have really poorly done website with very poor information, that makes no sense because you're trying to hit keywords and stuff, keywords and stuff that it's in my opinion is not a good strategy. I don't does it still work now? What are your thoughts?
Tyler (27:04): It can honestly keyword stuffing can, can definitely still work. It's it's not as well as it used to, but it can work. But the problem with that is once you get, if you get tood zone into the actual ICO, part of things, everything becomes about getting your site ranked and you know what happens if like you actually do listen, you keyword stuff, all right. The hell out of one of your blogs and it gets ranked to get a bunch of links to it. It gets ranked well, don't say your result. Number two, and you get a lot of website visitors to your site. They come to your site and they see that blog is just not a well written blog post and it's just not providing any value, not helpful at all. Those website, visitors are not helping you at all. Sure. You're bringing them to your website, but they're going to leave right away. So, I mean, I would avoid that. Like you said, I mean, you want content quality and like, if you, if you don't have that, what, what are the website visitors? It really doesn't matter. And even with that keyword stuffing doesn't work all the time either. So it's not like you're even guaranteed to get that ranking. You're most likely going to be wasting time either because your site won't get ranked because it's keyword stuffing, or maybe you got it ranked, but it's not doing you any good.
Nick (28:23): Yeah. I guess the way that I would see it is the SEO brings the traffic in, the quality of your content, keeps the visitors there. So you want it to rank your site high, but you want to do that so that you can bring the visitors to view and look at your high quality stuff. Ultimately, you want them to stay on your site as long as possible. If the quality is not there, you're going to see a high bounce rate. Those visitors are going to disappear and you'll probably never see them again. So in my opinion, content quality trumps all. If you have to sacrifice SEO or quality, I would sacrifice SEO for the quality. Eventually I think the SEO will kind of come into play if your content is of high quality. I mean, I personally think you need to be doing the research for SEO, but make sure that you're keeping true to your voice and keeping the quality high.
Nick (29:09): Okay. Now I know my biggest issue with SEO is that it, it takes up so much time. Like it's a, it's a long-term strategy like we talked about and I am. I guess I don't want to say I'm impatient for the results. Like I know it's going to be a long-term thing. And I know that I have to wait a while to actually see the positive impact that the SEO is having on my own website, but my issue is having the necessary time to do it all. And that's, that's just me running one website. You are obviously doing SEO for several clients, including your own website. So I guess, how do you, how do you balance all that? Like what, what can people start doing to kind of come up with a nice process to keep pushing forward in the SEO side, but not, I guess, focus all their time on SEO. I feel like when I do it, I ended up spending weeks on SEO and I get nothing else done.
Tyler (30:01): Yeah. Um, and it's a challenge. And I think it's, I think the biggest thing is figuring out what, what works in an SEO standpoint. And I think starting out with SEO, it's when you get zoned into it, and you're trying to figure out what's gonna work and trying to get your site ranking higher. Maybe the same things don't always work when you're trying to get your site ranked and it can make it difficult Cause you don't know where to put your time and energy, For SEO you end up just spending all your time on SEO, in different aspects because you don't really know what is, I guess, getting them biggest results. I think that's where an SEO standpoint, I'm at a little bit of an advantage that I've worked on quite a few sites now where I've kind of learned what exactly is going to get those sites ranked. So I've learned kind of a process, especially with the websites I've been working with. The local businesses is a lot easier to rank than maybe like the online business, niche, because you know, not as many people in those industries are really focusing on SEO. So I've built across us where, in order to get those sites ranked, I have a specific process that will, basically from start to finish, I know is going to get that site rate. And it kind of starts out with, uh, the research side of things, whether it's uh, researching the competition, the keywords, and then moving on from there, it's making sure that content is in place with the on page optimization. making sure there aren't any technical issues. Uh, and then from there, it's, it's really just kind of building those, those high quality links and, um, if everything is in place and you do everything correctly in that sense, you can really see those rankings happen quicker than, than you might expect there.
Nick (31:51): I kinda want to dive into your process a little bit. You talked about the research, then the on-page optimization, what are some like, I guess what is on-page optimization first of all, and what are some things people can do to optimize their pages for SEO?
Tyler (32:07): Yeah. So that the on-page optimization that is making sure like your, your website, you have your keywords that you're looking to rank for. Making sure that your pages is set up to rank for those keywords. We kind of talked about the whole idea of keyword stuffing before. That's what a lot of people think on page optimization is, is keyword stuffing, but you want to avoid that and it's just making sure that your site is relevant based on those keywords and making sure that you've kind of used those at least a few times naturally. Maybe of those keywords too, just so that it kind of just shows that your pages based around that topic. But not that you're, you're stuffing those in as many times as possible. So I think that's the biggest thing. It's just kinda, I mean, you want it to sound natural. You want it to be quality content, but do you want to make sure that it is based around the keywords that you're trying to rank for t00.
Nick (33:03): Yeah. And there are actually, for those of you that are starting your own websites, or you have a WordPress website, there are some plugins out there. I personally use Rank Math right now, but Yoast SEO is another good plugin that will actually help with various on page SEO factors. So it's going to look to see if you have alt text on your images and it's going to look at if your target keyword is in your text and how often that is a mechanic. It's obviously not a one size fits all. And if everything looks great on Yoast or Rank Math, that it's a hundred percent going to rank, but it is a good guideline. And it keeps you kind of pushed in the right direction on ranking your website, the on page SEO, all that stuff. So I'll put links to those in the show notes as well. If you're interested, if you don't already use them. But that's Rank Math and Yoast SEO.
Nick (34:00): Okay. And then piggybacking off of the processes and we can discuss your research on page optimization. We got a little bit, we got into that a little bit and getting high quality backlinks back to your website. So all this stuff is going to take a lot of time. Um, like I said, I could spend weeks focusing on trying to rank one blog post article and get absolutely nothing else done. Um, I obviously want the passive income. I want to be able to remove myself as much from the business as possible while still bringing in an income. I guess, what do you do to, or how does your process work so that you're not constantly having to work? Like you're working a nine to five job and you're doing this on the side. Like, how are you able to balance that? Do you have a certain automation or processes or like, what do you have in place right now that allows you to, I guess, run both of those at the same time.
Tyler (34:53): Yeah. So basically what I've been doing, um, because a lot of people are skeptical of starting a business like this with a service that they have to fulfill because it's, they're just replacing work for work and you can look at it that way. And it's kind of a, how many clients can you manage type of a thing. But once you get to that point of that, that workload, that you can't really handle anymore, it's something that like a lot of the stuff can be outsourced. And that's something that I have been doing right now is I've been outsourcing some of the tasks that have been, the most time consuming to me right now. It would do which frees up time for, uh, maybe the, this stuff that's really going to help grow the business. So I think just finding that finding tasks that could be outsourced, um, and teaching someone how to do that. I mean, it could be something where you teach, someone offshore how to do it, and they're going to do it for cheap. And, um, from what I've seen, if you teach them how to do it, they're going to do a good job. So I have outsourced a lot of those tasks, which have freed up a lot of time for me to grow the business more. And ultimately I want to continue to outsource more and more tasks until it reaches a point where I can just kind of oversee the process and then even further from that growing even more, even hire someone to then oversee that the entire thing. So it's something that is especially the SEO service type of thing. Um, it's going to take a lot of work out front to, um, completely have the process nailed down, but it's something that can be automated and can definitely be passive once you have everything in place.
Nick (36:30): And obviously it's helping the you're bringing in the clients, you're making money. So once you start making money from that reinvesting some of that money back into the company to outsource and kind of free up your time, so you can focus elsewhere. I was, it becomes a lot easier of a decision. What sort, what services or places do you go to get these outsourced, like to outsource these tasks? I know there's several websites out there, but what, what do you use as far as finding people to pick up some of these tasks that you have them do?
Tyler (36:59): Yeah, so the, the two places that I have found people is actually Fiverr and Legiit and that's Legiit with two "i"s. It's L E G I I T. And, and that Legiit is, I don't know if it's, uh, entirely SEO based or if it's more online business type base, but that's kind of more specifically towards the type of tasks that I would be looking for. I think actually it, SEO company owner is the one who actually started that, for that type of a reason to be able to outsource some of those tasks. Um, so if you are doing any sort of SEO work, I would definitely look at Legiit for that reason, but I have found a lot of success from Fiverr too. Not all of, not all of the people aren't Fiverr are great. But if you find maybe someone who would, uh, is a virtual assistant on there, uh, that says that they kind of do that, that VA work they'll kind of do whatever. Um, I've found that those kind of people are actually pretty teachable and you can kind of give them the template or format that you're looking to do. Um, like the biggest thing for me is collecting emails and collecting information about businesses. And I just showed us someone how to do that. Um, I gave them the template I'm looking for. Um, it can take a few different people to run through, to get really what you're looking for, but any, once you find them, I mean, this guy, whenever I send him work, he sends it back and he gets it done. It works out kind of perfect.
Nick (38:24): I had heard of Fiverr, I think you had maybe talk to me about Legiit in the past, and I honestly haven't looked at it and I'm, once again, I'll be putting all these links in the description. So you guys go check out yourself. Um, there were a few others. I know you mentioned like the VA's the virtual assistants. Um, there were a couple of other websites that I can't think of off the top of my head right now, but I had done some research into, I think it was Virtual Staff Finder. I think, I think that's what it was called, um, that you actually hire virtual assistants and you can hire part time, full time. So I know a lot of, a lot of people that use virtual staff finder. And once again, I'll put down a couple of links in the show notes, so everyone can kind of do research. If they're looking to outsource some of their tasks, maybe they're bringing in some income and they want to free up some time, or they have other projects and tasks that they need to focus on. They need to start outsourcing some of their stuff. So I'll, I'll make sure to put all that stuff in the description or keep saying description in the show notes of this episode. And now as we're kind of getting ready to wrap up the show here, um, one thing I want to start asking all of my podcast guests is what is your super power? Everyone's got one thing that they are just great at. Like, if you could pick one thing that you just you're a rock star at, what would it be?
Tyler (39:38): Yes. So, um, I guess in, in my SEO space with that, uh, SEO company that I run, um, with a lot of the skepticism about SEO, one of the things that I, um, do that really stands out, I guess I have specific for every single month when I work with clients, it's a monthly retainer and I have specific deliverables for each month and how it works is they know exactly what they're going to get for each month. And they're going to get reports from me for those specific months. So basically they know work's being done and it's showing them exactly what's being done. They're able to have access to those actual deliverables whenever they want to. I just do the Google suite, giving them access to it better. Um, so just really giving them that transparency and showing them exactly what's being done and giving them them. Yeah. What really stands out, what people typically don't get from SEO companies and what a lot of people are really excited about when working with me.
Nick (40:39): That's awesome. Yeah. I think the, I guess the transparency and kind of being open with your clients is obviously what's going to attract more attention and it's always going to keep them coming back because they, they know what to expect. They know you're not messing around. They're not trying, you're not trying to hide behind smoke and mirrors and look what I'm doing over here. Nope. Okay. Just kidding. I took your money over here. They know what they're going to get and they, the people are going to pay for that kind of quality. Okay. And my last thing, what would, what would be a couple of tips or tricks, or I guess what would you recommend people do if they're looking to try to start getting into SEO? They have a website set up, or maybe they're thinking about getting a website set up and they want to make SEO a big part of it. What are just a few tips and tricks that people can start implementing right now that might have a positive impact on their site in the next weeks to couple months?
Tyler (41:33): Yeah. So I would say that the biggest tip that I would say that I didn't do right from the start and wish I would have is, one don't go for the home run. Don't. I mean, don't try to find a very general keyword and try to rank from that right from the start, find it, Oh, weird. A very long-tail keyword. That is just kind of something very specific and on your site, I mean, just kind of test it out and try it. I mean, what I would even recommend doing is find a keyword that, you know, that literally nobody else online would possibly be ranking for and just kind of see how maybe kind of do a test block, you know, see how, how would that can actually, what you do is actually going to affect that actually ranking in the search results because you can test things out and you can see what it takes to actually get your site range for that keyword in a kind of a setting where you're not going to have to put in a bunch of work to figure out, you know, what it takes to rank. Like you're not going to have to put in months and months and months of link building to get it ranked. You can, you know, do some testing on that very long tail keyword, whether it's how many times you had to place it in your content before it gathering, um, how long it took, how many links it took to get it up there. You're just going to be able to test it out. You're going to be able to really see what works right from the start. And then you can build your strategy off that you can start to target more broad keywords that now that you know how to rank that, uh, you can start to target those more, broad, more competitive keywords and take what you learned from, from that more specific keyword and apply it to the broad.
Nick (43:10): That's a great tip. I might have to try to start doing that myself. Um, good stuff. Um, I guess finally, what, where can people find you? Where if someone's interested, maybe they want to hire you for SEO type services or maybe they just want some advice for ranking their own websites, where can people find you online?
Tyler (43:29): Yeah. So my website is SEOAlign.com and yeah, basically you can find me there. I have some forms on the website that you can fill out there. I'm sure you can find my email on the website as well. Feel free to shoot me an email. I'd love to just take a look at your site and see if it's something that, that would be compatible to, to work with them. And, and yeah. So, I mean, SEOAlign.com, you can also find me on Twitter. @SEOAlign is my Twitter handle. So yeah, Twitter is my main social media and SEOAlign.com.
Nick (44:03): Perfect. And like all the other notes, those will be in the show notes as well. All right. I hope you enjoyed that interview with Tyler Nalbach. Once again, you can find him over at SEOAlign.com or hit him up on social media. His Twitter handle is @SEOAlign. You can find all the links we talked about in this podcast, in the show notes over at ninefivepodcast.com/episode2. And that's N I N E F I V E podcast.com forward slash episode two, the number two. All right. If you enjoy this episode and you'd be willing to do me a huge favor, please head over to iTunes, to rate and review this podcast. Your ratings and reviews go a very long way. This is a new podcast. So your ratings and reviews can help get this podcast showing on the new and noteworthy section of iTunes, which means a lot more people would see this podcast, which means we help a lot more people. So please go rate the podcast over on iTunes. It would be greatly appreciated. And finally, don't forget to subscribe to the Nine-Five podcasts. So you don't miss out on any of the new episodes. Appreciate you guys for sticking around this long. And I look forward to catching you on the next episode.
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About This Episide
I am super excited about this episode because I got a chance to chat with my brother, Tyler Nalbach, on the first-ever interview on the podcast!
In this episode, we talk about Tyler’s experience working on his SEO agency (SEO Align), on the side, while still maintaining a standard 9-5 job. We get into how he is able to manage to work full-time while also growing his own business.
Aside from the great discussions relating to productivity, automation, and outsourcing, we get into the important topic of today’s episode: Search Engine Optimization (SEO). Tyler has been building up his clientele by providing SEO services to help others improve their local SEO rankings.
A few of the SEO topics discussed include:
- How Tyler is able to build his clients and followers
- Backlink building (Dos and Don’ts)
- Outsourcing tedious tasks
Links & Resources
Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.
I just wanted to give you a special thank you for listening to this episode! I’d love for you to share your thoughts, comments, and suggestions in the comment section down below.
If you have any thoughts on how to make the podcast better, feel free to reach out to me on social media or let me know below. I ultimately want this podcast to be a useful resource for people just like you, and your thoughts and suggestions will only help make the show better!