Episode 69

Your Podcast WILL NOT Make Money with Sponsorships: Ways to Actually Grow and Monetize Your Podcast [Melissa Guller]

by | Nov 10, 2021 | Podcast

When you start a podcast, growing and auience and monetizing your podcast are probably two topics you’re most interested in. This usually means heavily promoting on social media (to grow the audience) and then trying to get sponsorships (to make the money). Today, Melissa Guller, host of the Wit & Wire Podcast, is here to debunk both of these myths and set the record straight.

Links & Resources

Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

Connect with Melissa

Additional Resources, Tools, and Links

Full Disclosure: I have not bought or sold any businesses or websites through the above mentioned services. These are links to possible services mentioned in the episode. It is always a good idea to conduct your own research prior to using services you are not familiar with yourself.

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Show Notes

Melissa Guller is the founder of Wit & Wire and host of the Wit & Wire Podcast.

After working for Teachable (a marketplace for selling online courses) for several years as Director of Marketing Engagement and working as Senior Launch Manager for Ramit Sethi, Melissa decided to take her knowledge of course creation and podcasting to build her own brand.

Now, Melissa teaches others how to start, grow, and monetize their own podcasts through the online courses that she offers on Wit & Wire.

During the interview with Melissa, we cover two very important topics that every new podcaster is interested in: 1) growing an audience and 2) monetizing your podcast.

Melissa debunks several myths out there surrounding podcast growth and monetization, and she even shares her own revenue percentages with us to help prove that sponsorships will not be the “magic sauce” that builds your 6-figure business.


3 Main Takeaways from The Episode:

By the end of this episode, you should have learned:

  1. What is the difference between an owned audience and an earned audience – and what you should be most focused on to grow you podcast.
  2. Ways to actually grow your show – and a few platforms to help you with that.
  3. Building a 6-figure business with your podcast, even if you don’t get thousands of downloads per episode.

Did You Enjoy the Episode?

I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!


What was your biggest takeaway from today’s interview?

Leave a comment below and let me know!



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"The value you provide to others directly correlates to your success. The more value you provide, the more successful you become. Focus on the value!"

- Nick Nalbach

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I am an entrepreneur and adventure enthusiast, looking to break free from the Nine-Five grind. I'll show you what has worked and is currently working for me, as well as what hasn't worked so well.

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