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Episode 33

From Side Hustle to Successful Business – How One College Athlete Plans to Pull it Off [Bruce Bright Jr.]

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Starting a business can seem like a time-consuming venture. Now imagine doing that while being a full-time student and athlete in college. That is exactly what Bruce Bright Jr. is doing with plans to take his Auto-Detailing business to 6-figures in 2021. Listen in to hear his story and how he plans to do it!

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Hosts & Guests

Host – Nick Nalbach

Guest – Bruce Bright Jr.

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Contact the Guest

Bright Mobile Detailing

Adventures of an Entrepreneur

Follow Bruce on Instagram

Share Episode

Share on Facebook

Share on Twitter

Share on LinkedIn

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Download the Workbook

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Links & Resources

Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

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Connect with Bruce

Connect with Bruce on Instagram
Follow Adventures of an Entrepreneur on Instagram
Listen to Adventures of an Entrepreneur Podcast
Visit Bright Mobile Detail website

Additional Resources and Links Mentioned

Advertise on digital billboards with Blip
Start your own podcast with the Free Podcasting Quick-Start Guide

If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes

Want to Start Growing your Audience with a Podcast?

Download the Free Podcasting Quick-Start Guide

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Show Notes

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Starting a business from scratch can seem like a large undertaking.

Now imagine what that would be like going to school as a full-time student AND playing sports at that college.

That is exactly what Bruce Bright Jr. is doing right now. Bruce is a student at Birmingam College, where he is playing collegiate basketball and working to grow his own auto-detailing business, Bright Mobile Detailing.

Listen to the full episode to hear how Bruce has been able to start a business that has amassed over $15,000 last year, and how he manages to take his detailing business to 6-figures in 2021.

Different Ways to Market Your New Business

In the episode, Bruce mentioned many different ways he’s used to successfully market his auto-detailing business.

Here are a few of the strategies that have been most effective for Bruce:

Print Media – Direct Mail

Print media and good old fashioned direct mail is STILL a very viable option for marketing, especially for local businesses.

Flyers, postcards, and various other print media were some the first, and most effective ways, that Bruce managed to bring customers to his business.

We are all bombarded by many emails and social media notifications each day, which makes digital marketing a rather crowded space.

By crafting attractive forms of print media, you can still gain your audiences attention, for very little money invested.

Social Media Ads

At this point, everyone knows how effective social media ads can be. However, if not done correctly or efficiently, this form of advertising can be a blackhole that can quickly dry up your advertising budget.

When it comes to running social media ads, you need to be willing to test various audiences and platforms for your advertising efforts.

This is actually something I am focusing my efforts on right now, so be sure to keep an eye on the Nine-Five Blog to see how those advertising efforts are working for me.

The best advice I can give to anyone just starting out with social media advertising is to start with a small budget. This won’t be ideal for gaining a ton of conversions, but will allow you to hone in on your messaging and target audience.

Once you start seeing some success on a smaller scale, begin to slowly increase your ad budget.

Billboards / Digital Billboards

Billboards are still an effective form of advertising for a local business if your budget allows.

Traditionally, billboards aren’t the cheapest options. However, there are new companies and services coming out that offer much cheaper digital options.

Services like Blip give you the opportunity to advertise on their billboards for relatively cheap. The prices are typically based on location and time of day that your advertisements are running.

In-Person / Door-to-Door Sales

One piece of advice that Bruce was given when interviewing a guest for his podcast was to go door to door.

Although this option is much more time-consuming than some of the others mentioned above, it costs you nothing.

Marketing with a Podcast

Whether you want to start your own podcast or just want to show up as a guest, podcasting is one of the fastest growing, and most effective ways to market your business or brand.

If you think about it, podcast listeners are extremely engaged to the content being shared. Sometimes these listeners can be engaged for more that 60 minutes at one time!

If you are trying to the word out about your product or service, start guest podcasting on other shows that your audience may be listening to.

If you’d prefer to host your own podcast (which I highly recommend), I have created a free guide for starting a podcast that you can get my clicking the link below:

Click here to get the Free Podcasting Quick-Start Guide.

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Thank You!

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I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

What is the one thing that you are focusing on this year that will have the BIGGEST impact on your life?

Leave a comment below and let me know how!

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“The value you provide to others directly correlates to your success. The more value you provide, the more successful you become. Focus on the value!”

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