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Episode 14

Getting Your Mindset Right and How to Position Yourself Online

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How do you feel about charging for your product or service? If you are like most entrepreneurs this can be a difficult thing to do. Thoughts start crossing your mind like, “Am I charging too much?”, “What if others are charging less for a similar product?”, “Will anyone even buy what I have to offer?”

In this episode, we cover how to accomplish all this and more! Listen in to learn how to get your mindset right and position yourself online for success.

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Hosts & Guests

Host – Nick Nalbach

Guest – Rich White

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Contact the Guest

Follow Rich on Twitter

Crosshairs Marketing

Share Episode

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Show Notes

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It can be difficult to image that people would pay you for their products.

Even more than that, it can be tough to think that people would pay you a premium for the product/service you have to offer. That is because we, as entrepreneurs, can do a really good job at discrediting ourselves or convincing ourselves that what we have to offer isn’t that valuable.

The truth is, it may be extremely valuable to someone else who needs it.

In this episode, I got the chance to chat with Rich White of Crosshairs Marketing where we talk about mindset and positioning in online business. A few important topics that we cover in this episode are:

Figuring out WHO your product is for
Understanding the problem you’re trying to solve
Relaying the soution to the problem in a way that resonates with your audience
Pricing: How do you choose what to charge?

You can see how each step would kind of build upon the next.

1. Who is your product for?

Determining your WHY is important in any business. Figuring out your WHO is just as important. This becomes prevelant when you are trying to target and get more eyes on your product. If you don’t understand who you are speaking to, it can become difficult to resonate with them.

When you are figuring out who your audience is, start by creating a persona that you can image yourself talking to. Think about:

What does this person do
What does this person look like
What do they like to eat
Where do they hang out
What problems do they have

Really dive into what the person looks like and keep this in mind as you create your content.

2. Understanding the Problem

If you don’t understand the problem you are trying to solve, how are you going to explain your solution to someone?

Take some time to really understand this problem that you want to solve. Learn the ins and outs. Figure out the biggest pain points, figure out the littlest pain points. The more you know about the problem, the better you’ll be able to convince others that you have the solution.

3. Blowing The Minds of Your Audience

Something that I have recently heard on another podcast is that you should understand the problem better than the ones who have it.

Think about it, if you know the problem better than those who have the problem, you will most likely be able to describe the problem better than they can. That means you will be able to relate and mention things others may not have even thought about.

Then, when you start creating content, your audience is going to think that you are inside their head because you do a better job of explaining their issues than they can. If you can do that, they are highly likely to trust you and the solution you bring.

4. How to Choose the Right Pricing for Your Product/Service?

This is one of the first topics we covered in this episode, so you’ll have to listen in to get all the information, but this is one of the biggest struggles entrepreneurs face when creating their own products. So here’s a taste of what we discussed in the episode:

Changing your own mindset about pricing, value, and most importantly, yourself is the biggest hurdle to get over.

It can be really easy to descredit yourself.

Stop thinking about like “I want this person to buy my product/service” and start thinking about it like this: “They get to work with me/purchase my awesome solution.”

Another way you can think about it is by thinking about all the time that you have spent to learn what you are sharing. This works especially well with information products or consulting services.

Maybe you went to college to get a degree for a specific skillset or knowledge that you are now teaching or helping others with.

How much money and how much time did you spend to learn and develop the skills that you are now charging for? They are getting the information you know at a SEVERE discount compared to what you paid (in money and time) to learn.

We cover many other great points in this episode, so make sure you don’t miss it!

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Links & Resources

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Note: Some of the links listed below may be affiliate links. This means I will receive a small commission (at no extra cost to you) if you choose to purchase through them.

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Follow Rich on Twitter
Go check out Crosshairs Marketing
If you haven’t done this already, you can leave a review of the Nine-Five Podcast over on iTunes

Thank You!

I hope you enjoyed this episode of the Nine-Five Podcast. Thank you so much for listening!

If you enjoyed this episode, please head over to iTunes and leave a review. Your reviews are what help get this podcast in front of more people!

Do you struggle with pricing your own products/services?

What issues are you having with finding the right price point?

Let me know in the comments below!

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